Real Estate Initiation, Urban Renewal
David Bleeman CEO and Founder
Zvulun Rotenberg Business Development Officer
Yuval Schultz Director of Sales & Marketing
About Asden Israel
Asden Israel is a privately held, family-owned, real estate development company, proudly based in Jerusalem. Continuing the tradition and expertise of its Canadian parent company, has proven to be priceless to its success and growth. It is this foundation of expertise and 60 + years of experience which Asden Israel draws upon as it establishes its presence in the top tier of Israel’s real estate developers. The company was founded in 2006 by its current CEO, David Bleeman. Asden Israel blends a boutique, familial and transparent approach with high business standards which when combined with its bold financial strength and stability makes the firm a choice that comes with the assurance that every project will be completed at the highest standard possible. This balance provides significant added value as Asden Israel grows its real estate portfolio in the local Isaraeil market and bolsters its position as one of Israel’s leading luxury residences initiators.
Redefining the Israeli Standard of Luxury
Asden focuses on developing projects in high-demand prime locations across Israel. In each of its unique and upscale projects the company redefines Israel’s standard of high quality construction, finishes and attention to detail. The planning processes of the innovative residential complexes integrate creative architecture with uncompromising craftsmanship, materials and, ultimately, the delivered product. The Asden Standard has become synonymous with first-class quality real estate projects.
Holistic Customer Service
Asden Israel brings to the table service values and a customer experience of an international standard. This is expressed, inter alia, in the creation of public spaces which perfectly match the project’s spirit and character, the full customization of the apartments by the company’s in-house design team which provides tailored solutions for individual requests that are often outside the scope of standardized template construction often found in many new development projects.
Fresh Standard of Urban Renewal
The company takes great pride in how it has been able to apply the Asden Standard of excellence of high quality construction into the often challenging and complex sphere of urban renewal. Its team carefully selects only the most desirable locations for these operations, while the residents and owners are met with a warm, genuine and respectful approach; something which is so often lacking and seems unprecedented in the field of urban renewal. Thanks to its experience in developing complex projects, along with its strong financial record, Asden Israel has become one of the most trusted names in urban renewal development.
The Park 8 Complex, Baka, Jerusalem - An exquisitely executed one-of-a-kind boutique complex in the heart of the eclectic and highly sought after neighborhood of Baka, Jerusalem. Asden acquired the 7 dunam plot, vacated two old buildings while promoting a forward thinking zoning plan which formed a new pedestrian boulevard serving the prestigious neighborhood. The development project includes eight buildings with 65 luxury apartments and a green park. The apartments are larger than customary units in the surrounding area. Most units include unique features like private swimming pools in the PH units to Sukkah balconies, spacious chef kitchens, luxurious master suites and direct elevators from the underground parking to the apartment. All of the projects are built with the highest specs, which guarantee high-quality raw materials and elegant finishings in every apartment. In addition, the complex includes a private lounge with an advanced gym and a joint residents room, a spacious park and a dedicated and caring management company that guarantees to maintain the project’s unique value in the years to come. The project was completed in 2018 and is considered by many as one of the most unique and sought after complexes of luxury apartments in Jerusalem specifically, and in Israel as a whole.
HaMesila Project, German Colony, Jerusalem - A 5-dunam luxury complex on the plot where the iconic Jerusalem Pool was located. In the framework of this project, the company purchased the land while promoting a revised zoning plan that would allow two upscale 7-story buildings with a total of 45 luxury apartments. All of the apartments have uncompromising design and finishings and allow for customization of layout and combination of units. As part of the municipal zoning plan, Asden will be constructing a 3000 sqm state-of-the-art fitness complex comprising a 3 quarter size Olympic pool as well as a fully equipped modern gym.The apartments range from comfortable 70 sq.m. layouts up to sprawling 250-sq.m. Penthouses. This project serves as an ideal example of the mixed-use prime-location model. Construction started in early 2020.
The Romema Project, Jerusalem - A demolition and reconstruction project on the junction of Shamgar and Yirmiyahu streets, on an area of approx. 15 dunams on the future light railway track. For about 45 years operated instead of the Jerusalem Tnuva Dairy Plant, and through an urban renewal process, the company promoted a new zoning plan. The area was rezoned, enabling the demolition of the plant and the construction of 380 new apartments in a unique complex with an inner park and commerce spaces. The company also built a large park at the edge of the complex and allocated an area for a synagogue that would serve the entire neighborhood. The project was successfully completed and populated in 2019.
A Taste of Future Projects
Asden by the Beach - 250 meters from the sea, a crown jewel project is in advanced planning stages. 2 luxury towers consisting of approximately 200 thoughtfully designed suites all with unobstructed breathtaking views of Mediterainian. 24 hour attended lobby, state-of-the-art fitness center and exquisite outdoor pool.
The Moshavot - The Moshavot Park Complex located between Old Katamon and the German and Greek Colonies will be a welcomed addition to the collection of fine Jerusalem projects developed by Asden Israel. With over 350 units this is one of the largest urban development projects in the historic area of the colonies.
Yad Eliyahu - “Asden by the Park” will offer a refined living experience. The project will comprise 4 boutique style buildings surrounding a beautifully landscaped park and highly coveted underground parking.