Ashdar Building Co. Ltd.

Ashdar Building Co. Ltd., part of the Ashtrom Group, and under the management of Arnon Fridman, is one of Israel’s leading companies in entrepreneurial residential construction. The Company, whose bonds are traded on the TASE, is active in the initiation, development and marketing of high-quality residential projects throughout Israel as well as being a leader in the urban renewal field. Ashdar sells hundreds of apartments annually and has a backlog of thousands of residential units at various planning stages. The Company is currently involved in the initiation, planning and construction of residential projects encompassing over 10,000 apartments. Ashdar is under the full control of the Ashtrom Group, one of the largest and most stable companies in Israel.

Innovative Residential Concept

The high importance placed by Ashdar on understanding its customers’ needs is what has made it a leader in its field for over 40 years of activity, in specializing in the construction of residential projects with particular emphasis on the design of the apartments and buildings. As part of its innovational approach, Ashdar promotes Pinui-Binui (Evacuation and Reconstruction) projects, being one of Israel’s pioneers in obtaining urban renewal outline plan approvals on an entrepreneurial basis. The Company has signed agreements with apartment owners for urban renewal projects in dozens of localities throughout the country.

Over the past decade, Ashdar has also been active in the initiation, planning, construction and marketing of small-scale projects, mainly under the TAMA (National Outline Plan) 38 scheme.
Ashdar is active in more than 40 TAMA 38 projects in various stages of planning and execution in Ra’anana, Ramat HaSharon, Tel Aviv, Ramat Gan, Giv‘at’ayim, Kiryat Ono and other cities.

Vision

Ashdar aspires to maintain its lead in its field and provide services in a high-quality living environment. The Company’s business strategy is to expand its scope of operations to 1,200-1,500 residential units per annum with revenues totaling NIS 1.8-2.0 billion, while focusing on the construction of residential projects in high-demand areas in all parts of Israel.

Selected Projects

Recanati Residence - Ramat Aviv, Tel Aviv  -
Ashdar’s Recanati Residence project is designed to blend in with the local fabric, consisting of 3 buildings rising 16 stories above the ground floor and containing 198 apartments; it offers a high-quality living experience with good sides and a particularly high standard of finishing materials. The project includes 3-, 4- and 5-room apartments together with 6-room penthouses and mini-penthouses, all incorporating top quality aluminum, a high standard of flooring and cladding, central apartment air conditioning, best quality kitchen and bathroom cabinets and prestigious sanitary ware and fittings.  

Ashdar Tagor-Neve Avivim, Tel Aviv - The Ashdar Tagor project is located on the corner of Einstein St. and Tagor St. in the upscale Neve Avivim neighborhood, facing the Ramat Aviv Mall. The project consists of 3 richly appointed 9 - 18-storey buildings following international residential trends, with a high standard of construction and an exciting design. The project offers 3-, 5- and 6-room apartments, a duplex unit, garden apartments, mini-penthouses and penthouses. The project is located near Tel Aviv University and the “Chess Center Park”.

Ashdar Agamim, Netanya - in Netanya’s Agamim quarter Ashdar is building 581 residential units in twelve 4 – 16-storey buildings. The project includes 4- and 5-room spacious apartments, penthouses, mini-penthouses, and garden apartments, adjoining the Netanya Winter Lake Park undergoing renovation.

Ashdar Pardes Kiryat Ono - This neighborhood offers an optimal mix between contemporary urban living and a warm and familial rural atmosphere, and is regarded as one of Gush Dan’s most attractive and desirable areas. Ashdar’s flagship project is located at a strategic point near the city’s exit, offers 813 apartments in thirteen 13-storey residential towers, with a variety of 3 - 6-room and garden apartments, and penthouses.

Ashdar Sharona, Kfar Yona - The project consists of 318 apartments in seven 9-storey buildings. The project is located in the Sharona Quarter in the developing eastern section of Kfar Yona, close to Moshav Yanuv. An extensive park is being laid out in the neighborhood, and a country club, educational institutions, various public buildings as well as a commercial center are planned. The area benefits from good access to Highways 6, 4, and 2.

Ashdar Monosson - in Neve Monosson-Yehud, the final stage of Ashdar’s upscale project is under construction. The project takes up the town’s last unused land reserve and is located at the center of the Ono Valley close to Savion Junction, containing 620 residential units in ten 17-storey buildings with 4- and 5-room apartments, garden apartments and penthouses.

Ashdar Montefiore, Kiryat Ono - This project is part of an upscale complex whose design fits in with that of the high-quality and nostalgic neighborhood, combining the  pleasant older style of the area with a modern line of elegant luxury at its best. Each of these residential buildings is to have 5 storeys offering 3- ,4- and 5-room apartments together with unique loft apartments of various sizes and a series of underground car parks.

Ashdar Arlozorov, Ra’anana - The 16-18 Arlozorov St. project offers high living quality with tranquility and privacy together with active community life, within walking distance of the city center and Ahuza St.- in two 7-storey residential buildings with 3- ,4- and 5-room apartments, garden apartments and penthouses.

Ashdar Harish - in the Prachim quarter of Harish, Ashdar is building a project consisting of 340 residential units in eleven buildings, with 4- and 5-room apartments, garden apartments, and penthouses intended for young couples, families, and home upgraders.

Ashdar Nahlat Yehuda Rishon LeZion - A project on Shulamit Aloni St. with two 27-storey buildings above an underground car park. The project offers 4- and 5-room apartments and upscale penthouses, and is surrounded by greenery with a spectacular view on all sides.

Future Prospects

In the forthcoming year Ashdar plans to launch selected projects in Central Israel, including two projects in Ramat Gan near the Yarkon Park, an additional project in Neve Avivim, Ramat Aviv on Einstein St., and an upscale residential tower in Ganei Tikva.

The company has been offering high-quality residential solutions in Israel for over 40 years, in the course of which it has provided housing for tens of thousands of families all over the country, accomplishing its vision as a leading company in its field for many years to come.