Ashdar Building Co. Ltd.

Initiation, development and marketing of residential neighborhoods, luxury towers and urban renewal

Ashdar Building Co. Ltd.
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Company's Profile

Established: 1972
Line of Business: Initiation, development and marketing of residential neighborhoods, luxury towers and urban renewal
Address: ATTORNEYS M. Piron & Co., Lawyers and Notaries ACCOUNTANTS Kost Forer Gabbay & Kasierer ADVERTISING AGENCY Inbar Merhav
57 Yigal Allon St., Tel Aviv-Jaffa 6789116
Phone: 972-3-6374200, *4900
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Company Executives

  • Gil Gueron, Ashdar Building Co. Ltd.

    Gil Gueron

    Chairman of the Board of Directors

    Ashdar Building Co. Ltd.

  • Arnon Fridman, Ashdar Building Co. Ltd.

    Arnon Fridman

    General Manager

    Ashdar Building Co. Ltd.

  • Or Arieli, Ashdar Building Co. Ltd.

    Or Arieli


    Ashdar Building Co. Ltd.

  • Amnon Mechrez, Ashdar Building Co. Ltd.

    Amnon Mechrez

    VP Engineering

    Ashdar Building Co. Ltd.

  • Rachel Brizel, Ashdar Building Co. Ltd.

    Rachel Brizel

    VP Marketing & Sales

    Ashdar Building Co. Ltd.

  • Yehoshua Kislev, Ashdar Building Co. Ltd.

    Yehoshua Kislev

    VP Special Projects

    Ashdar Building Co. Ltd.

  • Omer Guggenheim, Ashdar Building Co. Ltd.

    Omer Guggenheim

    VP Manager of Ashdar Boutique

    Ashdar Building Co. Ltd.

  • Tamar  Herzig Peled, Ashdar Building Co. Ltd.

    Tamar Herzig Peled

    VP Business Development

    Ashdar Building Co. Ltd.

    View Profile

    Tamar Herzig Peled
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About Ashdar Building Co. Ltd.

Ashdar Building Co. Ltd., part of the Ashtrom Group, under the management of Arnon Fridman, is one of Israel’s leading companies in residential development. The Company, whose bonds are traded on the TASE, is active in the initiation, development, and marketing of high-quality residential projects throughout Israel. Ashdar sells hundreds of apartments annually and has thousands of residential units on reserve at various planning stages. The Company is currently involved in the initiation, planning, and construction of residential projects comprising over 10,000 additional dwelling units.

An Innovative Residence Concept

Ashdar specializes in developing residential projects with a special emphasis on apartment and landscape design. As part of its innovational, Ashdar has promoted clearance and development projects and is one of Israel’s pioneers in zoning plan approval. The Company is legally binded with apartment owners in dozens of urban renewal complexes throughout Israel.


Ashdar aspires to continue as a leader in its industry and provide services creating high-quality living space. The Company’s business strategy is to enhance its scope of operations to around 1,000 dwelling units per annum with revenues amounting to approx. NIS 1.5 billion while focusing on the construction of residential projects in high-demand areas throughout Israel.

Ashdar Boutique

In the past decade, Ashdar has been operating through “Ashdar Boutique” in the development planning, construction and marketing of small scale urban renewal “Tama 38” projects. The Company has more than 40 projects in various design and execution stages in Ra’anana, Ramat HaSharon, Tel-Aviv, Ramat-Gan, Givatayim, Kiryat Ono and other locations. Ashdar boutique was ranked for two consecutive years in the first place of both the Urban Renewal Index and the Social Urban Renewal Ranking.

Selected Projects

Ashdar Agamim, Netanya: Located at Agamim Neighborhood, Ashdar is developing 581 apartments in twelve 4-16 stories’ buildings. The project includes 4 and 5-room spacious apartments, penthouses, mini-penthouses and garden apartments.

Ashdar Sharona, Kfar-Yona: The project includes 318 apartments in seven 9-stories buildings. The project is located in the Sharona neighborhood, including a vast park, country club, educational institutions, a commercial center and various public facilities. The neighborhood will benefit from good access to highways 6, 4, and 2.

Ashdar Monoson: In Neve Monoson-Yehud, Ashdar’s upscale project is under construction in a clearance and development model, located at the center of Ono Valley near Savion Junction. The project includes 620 apartments in 16 buildings with 4 and 5-room apartments, garden apartments, and penthouses.

New Krinitzi, Ramat Gan: Ashdar, in collaboration with partners, is building the “New Krinitzi” project, which includes 476 apartments in four 20-25 stories luxury towers, planned to an especially high standard with modern apartment interior design and luxurious lobbies, and the provision of a 10-acres public park.

Lev Ganei Tikva: Following the global trend of mixed-use development, Ashdar and Zemach Hammerman are building a project with a meticulous architectural design in Ganei Tikva. The project includes 250 apartments in two 22-23-stories towers with 4, 5 and 6-room apartments, mini-penthouses, luxury penthouses and a 8,000 sq.m. Commerce center.

Ashdar Harish: In the Prachim Quarter of Harish, Ashdar is building 340 apartments in eleven residential buildings. The project includes 4 and 5-room apartments, garden apartments and penthouses, attracting young couples, families and home upgraders.

Ashdar Kiryat Motzkin: Two 25-storey buildings in Mishkenot HaOmanim neighborhood. A new and up and coming neighborhood with easy access to main routes.

Ashdar Kiryat Eliezer, Haifa: A Mehir LaMishtaken project, including four 9 -stories towers each. The project is part of four residential areas in a green environment and close to Bat Galim train station, a commercial center, and the beach.

Ashdar Lev Modi’in: A project in the north of the down town Neighborhood, between HaHasmona’im Av. and Elisha Ha-Navi St, with 3 terraced buildings with a total of 178 apartments – garden apartments, and particularly spacious mini-penthouses and penthouses. Some of the apartments were marketed in the framework of the governmental affordable housing (target price) program.

Recanati Residences, Ramat Aviv: Is constructed on the western side of Recanati St., near the Zuri House park. The project includes three 16-storey buildings with 198 apartments. The three buildings create an innovative, modern, convenient and comfortable residential environment.

Selected Future Projects

In the coming year, Ashdar plans to market new projects in Rishon LeZion, Ganei Tikva, Ramat Aviv and Kiryat Ono, some of these apartments would be in the governmental affordable housing (target price) program.
Ashdar has been offering high-quality residential solutions over 40 years, during which it provided housing for tens of thousands of families throughout Israel, and will continue to regard itself as a leading residential developer for many years to come.

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