Kobi Gardi

What recent key move did you lead?
In recent years I have led strategic moves that have based the group’s stature as a leader in the fields of investments, finances, and real estate.

Including, developing and launching “Up to One Third of an Apartment”, an innovative platform that allows investors with low capital to acquire a part of an apartment with full financial and legal partnership, while making the world of real estate accessible for a new generation of investors. At the same time, I have led processes of insurance portfolios acquisitions, analysis, and betterment as part of an overall service package offered by the group – aiming to provide clients with smart, combined, and responsible financial management.

These moves have connected accelerated business growth with maintaining values of safety, transparency, and flexibility.

What are the company’s strongest attributes?
Our strongest attribute is to offer comprehensive services under one roof.

We hold an investment house license and an insurance agency license, manage investments, financing, insurance, and real estate, and accompany the client throughout the entire process - from planning to execution.

Along with a committed team, we have established an involved, loyal, and active investors community, that keeps the growth momentum going and strengthens the confidence in our solutions. The fact that we control every aspect of the transaction – including an independent entrepreneur arm and a non-bank credit fund – enable us to create tailored solutions that are adapted and based on actual control.

Which of the company’s recent key moves will lead to it becoming stronger over the next few years?
We have expanded our collaborations with banks and financial institutions and strengthened our management and control systems. Simultaneously, we have led quality insurance portfolios acquisition moves, bettering them, and combining them into the service package we offer our clients – a move that solidifies insurance as an additional element to growth. We have invested in advanced technological systems (AI, Salesforce, personal area for clients), we have expanded the digital marketing alignment and solidified our investors community. Placing these important foundations allows us to keep leading the field while maintaining values of professional expertise, transparency, and sustainable growth.

What are the main challenges facing the company in the next few years?
The main challenge will be to keep growing without having to compromise on professional stability and control. The strict regulation in this field, rising real estate prices, financial fluctuations, and investors looking for safety in the management of their investments and the service packages they receive.

Therefore, we will keep investing in risk management, expanding our offered services, and strengthening our areas of operation, including merging new insurance portfolios as part of our organic growth. All while maintaining a personal service experience for our clients, with uncompromising professionalism, and full responsibility to our investors.

What would you recommend to an up-and-coming executive?
Start with getting to know the people, the terrain, and the business – with no shortcuts. Learn proper risk management, be familiar with all the figures, but never forget that behind every business transaction stand actual people.

Know how to combine strategic thinking, quick decision making, and ability to rectify things as you move forward. And mainly, build your path on clear principles and don’t deviate from them, even when times are hard.

What should one remember during hardships?
During hardships personal and organizational strength is built.

One should act with responsibility, keep the transparency, and not be afraid to make decisions. At the end of the day, loyalty to your principles, your people, and your professional demeanor will create a true long-term advantage.