Benda Magnetic

The Israeli Amazon. This is how one can call the Israeli importing giant, Benda Magnetic. The prospering group’s name has been associated mainly with IT and communication equipment during its 40 years of operations, but over the past two years it has been expanding into new content worlds with a renewing and dynamic products offering that includes lifestyle products, housewares, sport and leisure products and much more.

Strategic Logistic Channels for the Entire Market

In light of the enormously varied product offering of Benda Magnetic, it currently serves as a strategic logistic channel that provides marketing, branding and logistics services to about 6,000 points of sale across Israel. It can be claimed that there isn’t a single household in Israel that doesn’t have at least one or even several products that were imported by Benda Magnetic, and accordingly that company has a highly respected status in the Israeli business arena. The company’s center is located in the Emek Heffer Industrial Park and covers an area of 8,000 sq.m., of which 2,600 sq.m. are dedicated to the company’s headquarters and 4,000 sq.m. to the 18-meter-high storage area. The company’s logistics center currently holds about 4,000 pallets and in light of the company’s expansion it is currently planning the construction of a new automated logistics center which would hold 20,000 pallets.

Product Categories

The company’s products offering is tremendous and includes, among others, the following categories: Computer accessories, PC gaming and storage, security systems, computer screens and sound (including players, speakers and Karaoke sets), game consoles and digital codes, cellular and landline communication for households and businesses (which includes earphones, set-top boxes, intercoms, switches and routers), Lifestyle (which includes backpacks, vacuum cleaners, window cleaners, electronic trashcans, kayaks, SUPs, and Jacuzzis), drones (including photography accessories), kitchen and garden products (including blenders, ovens, salt and pepper shakers, and toothbrushes), multimedia (including LED displays and digital signs), cellular devices and enterprise drones.

Benda Magnetic is a the official representative of most of the products that it imports, and it brands include, among others: Logitech, DJI, TPLINK, Philips, Silver Line, WD, Sandisk, Xbox, Crosair, Aoc, Roidmi, Razer, Miracase, Lenovo and Dahua.

Points of Sale

The companies PoS include, among other, photography stores, computer stores, electronics stores, mobile devices stores, gaming stores, office suppliers stores, marketing chains, food chains and more. The company is present everywhere owing to the customized solutions that it successfully provides to any Pos, big and small, private and public. This widespread coverage is one of the company’s greatest advantages, and it certain products it has a market share of more than 50% of the total imported market.

In-House Logistics Center

The vast majority of the company’s logistics center is semi-automatic and comprises a storage management system that interfaces with ERP systems, with the plan for the future logistics center to be almost completely autonomous. The company’s logistics is conducted in-house by a team of about 80 employees, including warehouse workers and pickers, controllers and transportation professionals. The company also employs category managers, product managers, accountants, bookkeepers and salespersons. Overall, the company employs around 220 employees, a number which is expected to grow dramatically when the company would enter its new huge logistics center within several years.

The Company’s Strengths

Benda Magnetic’s strength stems from several significant advantages which differentiate it from other players in the market. There is no limit to the products that the company can import, and in the same way it imports peripheral computer equipment, it is able to import kayaks and inflatables, smart trashcans and pet food, and in fact any consumer product which may be imported to Israel. The company has an in-house logistics organization which covers 6,000 points of sale from north to south, financial strength for inventory financing and consumer credit, customer service of the highest level in Israel, and the representation of world-leading brands. The combination of these factors turns Benda into one of the strongest importers in the Israeli economy.

The Company’s Vision

The company’s vision is to continue and lead the categories where it is specializes, while expanding the variety of products and equipment into other unlimited content worlds. Thus, the company aims to become an Israeli “Amazon” of sort, while meticulously developing autonomous logistics capabilities, importing high-quality and reliable products, and providing an uncompromising service level and professional support for its end-users.