Carel Holdings Group

Carel Holdings Group, owned by the entrepreneur Avi Carel, specializes in initiating, establishing and managing unique real estate projects. The Carel Group, which was founded in 1994, has accumulated assets and extensive experience in the world of real estate and specializes in diverse fields, including mixed-use complexes that combine the residential world with the world of tourism, leisure and content, urban renewal in large-scale complexes, hotels, restaurants, and more.
The Carel Group operates through 4 subsidiaries, each specializing in a specific field. The core division - is responsible for identifying the initiation and development of large-scale mixed-use complexes. These complexes include a combination of luxury residences with leisure tourism and content.
This division promotes the construction of the 42° complex, Carel-Factory and more. Carel Urban Renewal - the second subsidiary is responsible for locating and promoting large-scale projects for urban renewal. The company specializes in clearing-construction projects in large areas and currently promotes the planning and execution of over 2,500 units. Carel Property Management - managed by the next generation of the family and responsible for locating, upgrading and managing tens of thousands of commercial meters in Israel and around the world. The properties include complexes Commerce and stores, offices and employment, hotels, parking lots, etc. Carel Europe - is the young and vibrant company of the group, dedicated to locating, purchasing, managing and leveraging properties in Europe, while focusing on the developing Greek market in general and Athens in particular. The company manages thousands of meters, mainly residential, which it owns in the capital of Greece and continues to increase its activity.
The success of the group in recent years stems from the professional and hard work of the company’s headquarters led by Avi Carel, the owner and CEO of the company. At the company’s headquarters are experts in the fields of finance, law and planning. Recently, an autonomous execution division was established and operates in the group. This division is responsible for the detailed planning and execution of the projects. The complexes owned by the group include the construction of hotels, residential complexes and more.
The Carel Group, which grew out of the worlds of content and restaurants, continues to promote and manage restaurants and extensive content activity. The group he initiated, founded and managed 8 successful restaurants in the past, and continues the family tradition, owning the legendary Casa de Brazil restaurant in the city of Eilat. The group will soon open several restaurants and other entertainment and leisure complexes.

The Largest and Most Significant Mixed-Use Project in Eilat

The Carel Group’s strategic goal is to invest in developing Eilat’s real estate and tourism sectors.
In 2017 Carel Group bought 15 dunams (3.7 acres) of land adjacent to the old airport in the center of Eilat from private landowners for NIS 40 million. Currently, the Group invests approximately NIS 400 million in building a special conceptual project: 5 stars hotel which will include 155 hotel rooms managed by the group and will include 223 high-end residential housing and an entertainment complex presenting restaurants, coffee shops, bars, club, and luxuries roof-top. The project construction is ongoing and due to be finished at the end of 2024. The land is located next to the vacated airport and includes construction areas of approximately 42,000 square meters.

Extensive Urban Renewal in Eilat

The Carel Group is currently moving forward with several residential projects in Israel’s southern city, the most significant of which involves the demolition of 150 apartments in an old neighborhood, which includes buildings dating from the city’s inception in the 1950s. These old buildings will be replaced with hundreds of new apartments built alongside schools and public institutions. In addition to this complex, the group is promoting 6 additional Pinui-Binui complexes and is in advanced negotiations with additional complexes.

Leading Eilat’s Restaurant Scene

Born in Nahariya, Avi Carel moved to Eilat around 30 years ago after completing his studies in Industrial Engineering and Management, but actually started his professional life with the opening of the restaurant chain “New York, New York”. Despite the difficulties facing Israel’s restaurant industry and the challenges of managing food businesses in Eilat, Avi and Aharona Carel successfully built a culinary empire that currently employs 120 people, many of whom are natives of Eilat. He started with Texas Grill, continuing to open the iconic Boston restaurant. For the past 20 years the group established and managed 6 restaurants and for the past 22 years, Carel owns the Casa do Brasil restaurant specializing in Brazilian-style meats. The group is going to open a number of restaurants and recreation and leisure complexes in the coming years, which, under the leadership of the experienced company headquarters, are sure to become high-quality culinary institutions.

BROWN LIGHTHOUSE EILAT

During 2021, the Carel Group and Brown boutique hotels collection acquired the rights to the Palms Hotel at the city center of Eilat. The hotel, with 153 guest rooms, is undergoing an upgrade that includes its adaptation to the hotel and design standard of the Brown Lighthouse collection. In addition, entertainment, restaurants and leisure complexes will be added to the hotel during 2022-2023 for the guests’ enjoyment.

Carel Factory

These days, the Carel Group is promoting another large-scale mixed-use project in the renewed city center of Eilat. The new complex will include about 120 special residential apartments alongside an urban lifestyle hotel with about 100 rooms. The hotel and apartment buildings will be built above a bustling shopping and office center with an area of approximately 35,000 square meters.