Shahaf Shakuf CEO
About Chegg Israel
Putting Students First: Chegg Inc., which was founded in 2005, is one of the best-known companies in the U.S. academic world. The company develops diverse learning solutions for students all across the U.S., and its products are used by about 4 million U.S. students, i.e., by every fourth student in the U.S. Chegg is traded on the NYSE with a market cap of more than $9B and employs about 1,500 employees. It is headquartered in Santa Clara, CA, with additional offices in San Francisco, NYC and Portland, as well as in India and Israel.
One Stop Shop for Students
As part of its “Students First” concept, Chegg helps students to excel not only during their academic studies, but also afterwards, during their job search process. The company’s mission is to help students and it aims to make education accessible and affordable for everyone. The diverse services basket that Chegg offers to students starts with a significant discount on the prices of textbooks, continues through services and applications for homework assistance, problem solving and improving memory in studying for tests and remote assistance from content experts, and is completed with tuition financing, finding internships and even career planning and the supplementation of necessary skills that the academy doesn’t teach.
One of the Best-Known and Leading Brands in the U.S. Academy
Most of Chegg’s users are U.S. college and university students and the company is considered to be one of the most recognized (87% of U.S. students) and leading brands among U.S. students. Over the past year, the company expanded its operations overseas and currently students from all over the globe are using its services.
Chegg Israel – The Company’s Leading Development Center
Chegg Israel was founded in 2011, initially serving as an external project manager which developed an e-reader for the company. After two months, the company was acquired by Chegg and became its leading R&D center ever since. The great success is indicated by the number of Chegg Israel’s employees, which doubled from only 50 employees in 2019 to about 100 in 2020.
The Human Capital – Employees Must Re-Choose the Company Every Day Anew
Chegg Israel believes that its employees should choose to work in it every day anew and accordingly- its investment in its employees is different than those of every other company. This concept of the company stems from a positive philosophy, which emphasizes the worker’s mental welfare: the company identifies its employees’ strengths, everyone is familiar with the strengths of every other employee, and resulting from this- the company can accurately allocate the right tasks to each employee’s strengths in the position they were hired for.
“Wife Swap” a la Chegg
Chegg Israel helps its employees grow and improve and one of the vivid examples for this is the “Wife Swap”- a unique project where the company exchanges talented employees with other companies’ employees. This experiment enables workers to experience a different workplace, team, manager and technology. Beyond the diversification that it provides to the employees, the company also benefits from this – at the end of the process each worker returns to their parent company and shares the team with recommendations and feedback on the existing work processes. The external employees who visit the company for two weeks serve as sort of external consultants to Chegg, which enables Chegg to understand its position from the technology and work methods aspects and constantly improve them.
A Liberal and Innovative Employment Model
The daily work in Chegg Israel is conducted under a liberal work model, owing to the high trust between the management and employees and among the employees themselves. In the framework of the transparent work model, which provides great freedom to every individual in the company, the company enables every employee to take his/her days off without a written quota, whenever an employee is interested in doing so. In addition, when some of the employees have to work from overseas locations for various reasons, for example when their spouses are working abroad, the company enables them to telework. Moreover, the company encourages its employees to develop their lifestyles outside of the office hours and subsidizes a monthly class or gym in order to help them with their work-life balance.
Education in the Best Sense of the Word
Chegg is fundamentally an education company and this enables it to develop and implement education tools for its employees and executives. In Chegg Israel, which serves as an innovation and excellence center, innovation is implemented in practice also through various managerial concepts that require the executive team to think as leaders rather than as managers.