Donitz - Elad Group

The New Elad Israel Residence specializes in the development of residential neighborhoods and luxury high-rise buildings, with the highest standards of construction and landscape development, encompassing all the services needed for the residents’ welfare such as commercial centers, etc.

In the last year, the JTLV2 Fund acquired The New Elad Israel Residence shares (67%). The fund’s activities focus on real estate betterment mainly in the fields of commerce, offices and residences.

The synergetic combination between professional management, many years of experience and meticulous strategic thinking, have made The New Elad Israel Residence into a leading company in its field. The company ensures first-rate service, as well as professional and detailed planning, offering solutions to its customers, and providing a personal touch, tailored to every tenant from purchase day and the years to come.

Building the Country

The New Elad Israel Residence specializes in residential development in Israel and is involved in developing, establishing and building innovative residential environments, for which it provides managerial inputs as a product through the company’s strategic managerial vision - that each customer has their own individual needs.

The company focuses on providing added value to every project in which it’s involved, planning the public areas and spaces for the residents’ welfare, and to increase added value for its customers.

Leading Residential Environment

The New Elad Israel Residence specializes in building a unique residential environments, combining commercial and residential in Israel’s highly demanded areas.

The company’s selected residential areas to include “PARK TLV”, which is a desired residential location, close to Menahem Begin Park, and is a growth engine for the entire area; “Urban Park Rishonim” in Rishon Lezion includes a green space at its heart and is close to the Rishonim railway station and the center of the city; and “Elad – Bayit Vegan” in Jerusalem that is located close the Light Rail route. The company is currently building an office and commercial space project in Kfar Saba, which will enjoy close proximity to main routes and public transportation. Recently the company acquired, with partners, the historic stadium of “Maccabi Jaffa”, where Elad Israel Megurim will build 600 apartments for families.

The New Elad Israel Residence has delivered homes to over 20,000 families to date.

The company’s long list of projects includes “Lev Hasavionim” in Petah Tikva, “Kiryat Hatenei Prize Nobel”, “Halom Rishon” in Rishon Lezion, “Tzameret Dankner” and “Beit Hana” in Tel Aviv and many more.

Business Development

In the field of development, The New Elad Israel Residence promotes statutory plans and is engaged in enhancing land planning and providing comprehensive services, in the planning, construction and marketing stages.

The company strives to locate new projects, always bearing in mind its strategy of major added value, focusing on especially large residential projects in areas with high demand, which require complex and detailed planning, development of infrastructure and community services.

Ronen Jaffa – CEO

Ronen Jaffa, CEO of The New Elad Israel Residence, represents the new generation of CEOs. Ronen has an MBA from New York’s prestigious Columbia University, and he was trained as a Civil Engineer with a B.Sc. from the Technion, Israel Institute of Technology. His professional experience includes his involvement in the preservation and restoration of the Plaza and the development of the Plaza Residential in New York. Even as the company’s CEO, Ronen is meticulous about the details and is frequently updated regarding the jobs in progress in the locations in which the company is engaged, and puts an emphasis on being acquainted with specific needs. Thus, the company’s customers benefit from the added value that stems from the involvement of The New Elad Israel Residence’ CEO in details.