Etgar Boutique Al Ltd.

Etgar Boutique Al Ltd. is a real estate projects initiation and management group, which includes the companies “A.S.R.A. Properties Ltd.”, which has been operating in real estate initiation since 2012, and its sister company “Etgar Al Engineering Ltd.” which has been managing real estate and engineering projects since 1999.

The group originated as “Etgar Al Engineering Ltd.”, which provided initiation and construction services for various engineering projects, including public institutes, residential buildings, various offices and commercial buildings and more. During its years of operations, the group recognized demand from its customers and entered the real estate initiation segment, and for this purpose it founded “Etgar Boutique Al Ltd.”.

Throughout its 20 years in the market, “Etgar Al Engineering Ltd.” has managed more than 500 various residential, yielding properties, commerce and industry properties projects. Currently, the company is managing around 70 projects across the country. Simultaneously, “Etgar Boutique Al Ltd.” is responsible for around 15 real estate projects under Tama 38/1, Tama 38/2 and Pinui-Binui programs, some of which are under construction and the remainder in planning stages. “Etgar Boutique Al” focuses mainly on the cities of Central Israel and among others it is building and planning projects in Ra’anana, Holon, Herzliya, Yahud, Tel Aviv, Ramat Gan and Givatayim.

The Company’s Executive Management

Eyal Raz, the company’s CEO and owner, has 30 years of experience in construction engineering. Eyal has a B.Sc., Civil Engineering from the Technion and in the past he served, inter alia, as the manager of Ashtrom’s branch in Eilat, project manager for the construction of Paradise Red Sea Hotel in Eilat, and project manager of City Tower Ramat Gan. Eyal is a Major (res.), and in his military service he served as a manager of an elite infantry unit and as a construction officer.

Alongside Eyal, the executive team includes Moran Levy Fadalon, Deputy CEO and Chief Architect, who has 20 years of experience in real-estate, with an expertise in leading complex projects from the initiation stage, through the planning and permits and up to the project’s completion, and Gil Nezer, VP, Engineering, who has about 20 years of experience in leading and planning large and small residential, commercial and industry projects, including experience in foundation and management of the overseas initiation company.

The Human Capital

One of the secrets of group’s strength is its experienced human capital. The Group’s team of employees includes engineers, project managers and headquarters staff, and they are differentiated by, in addition to their professionalism and extensive experience in the field, their excellent interpersonal skills and their availability to customers.

Attention to Details and Collaborating with all of the other Players

The company applies preliminary and strategic planning, to the finest details and in full cooperation with all of the relevant professionals, with attention to each of the project’s arms: The apartments’ owners, advisors, buyers, execution contractors, marketers, lawyers and permit, planning and authorities. Etgar Boutique is renowned for its meticulous engineering planning of every project where it is involved, both in its capacity as an initiator and in its capacity as a project manager. As part of the company’s professional integrity, it employs an architect whose entire role is to create optimal planning of a high-quality, and perform in-depth reviews for each executed project in order to detect inconsistencies in the decisions of all of advisors and planners. This unique function led to the fact that the construction deviations in the projects it leads is less than 0.5%.

Long-Term View and Organized Methodology

The company has a broad view which looks many years ahead in order to provide its customers with the planning flexibility that would facilitate the development and growth throughout the project’s lifecycle. Furthermore, the company works through an organized methodology with ongoing control processes that accompany the entire execution process from start to finish.

Leading Projects

14 Rama St., Givatayim: A Tama 38/2 project where the company demolished an old 2-story building on columns and in its place a 6-story boutique building will rise with twelve 4 and 5 rooms apartments, garden apartments and a penthouse. The project is in advanced construction stages.

David Marcus St., Yehud: A Tama 38/1 project where the company would renovate and seismically-retrofit a building with 32 existing apartments and would add to it 22 new apartments. The project received its construction permit and half of the new apartments has already been sold.

19 Herzl St., Ra’anana: A Tama 38/1 project that received a clean commission minutes and construction permit is expected by March 2020. In the framework of the project, the company would renovate and seismically-retrofit this longstanding building and would add to it 7 luxury apartments of more than 160 sq.m. each.

27 Arlozorov St., Ra’anana: A Tama 38/1 project that received a clean commission minutes and construction permit is expected soon. In the framework of the project, the company would renovate and seismically-retrofit this longstanding building and would add 12 new apartments (4 and 5 rooms) to 12 existing apartments.

Sheshet HaYamim St., Holon: A Tama 38/2 where the company would demolish an old building with 16 apartments and would rebuild a modern building with 42 new apartments. In the planning and permits stages.