Etti Koren from Koren - Grodberg & Co. Law Office
Etti Koren מחברת Koren - Grodberg & Co. Law Office

Etti Koren

Managing Partner, Head of The Commercial and High-Tech Department

Koren - Grodberg & Co. Law Office
Real-estate, commercial, technological and high-tech, litigation
Year of Birth: 1966
Email: [email protected]
Fields: M&As, Investments, High-Tech, Corporate, Tech Commercial Agreements.
Position: Managing Partner, Head of The Commercial and High-Tech Department
Seniority in position: In the firm since 1991, admitted to the bar in 1993.
Education: LL.B., Tel Aviv University (1987-1991); Practical Engineer, System Analysis (Mamram, IDF).
Member in: Israeli Bar Association.
Community Activity: Pro Bono in various voluntary associations including “Golani Friends” and “Hiburim”.
Languages: Hebrew, English.
Military Rank: Captain.

What recent key move did you lead?
Facilitated numerous investments on a foreign VC fund in Israeli Cyber Companies.

What are the firm’s strongest attributes?
Profound business understanding, responsibility and the understanding that a lawyer is a supporting tool for achieving the goal, efficiency and conciseness.
The firm leads the transaction and the project as to match the clients’ needs until their successful completion.
The firm is involved in all of the transactions’ aspects and not just in the legal phrasing. The definition of long-term business-commercial goals, tax analysis and prevention of failures in advance.
The firm guides its clients and explains what they should be asking, rather than simply answer questions.

Which of the firm’s recent key moves will lead to it becoming stronger over the next few years?
Investments in our human resources, training and building understanding of our lawyers in adjacent fields – taxation, technology, innovative regulation in fields such as cyber, information security, artificial intelligence, antitrust, etc.
A profound understanding of the clients, their needs, their organization and their goals.
All of the above lead to uniqueness, innovation and creativity.

What are the main challenges facing the firm in the next few years?
Strengthening and building the next generation, technological improvement, uniqueness of the personal counsel in contrast with the profession’s globalization, automation and standardization.

What would you recommend an up and coming executive?
Achieve profound understanding of the clients’ needs rather than a narrow perspective, constantly rejuvenate and innovate, invest in creative and energetic workers with a common goal, analytical skills and out-of-the-box thinking.

What should one remember during hardships?
“This too shall pass”.