Natural Intelligence

Natural Intelligence was founded in 2009 and, since then, has established itself as a world leader in developing technological platforms that simplify the decision-making process for consumers. The company’s leading websites connect millions of consumers from over 200 countries with hundreds of top-tier brands worldwide across diverse categories—ranging from life insurance and mortgage options to internet providers.

What sets Natural Intelligence apart is its ability to establish itself as a market leader while being entirely bootstrapped, without securing venture capital or pursuing external investment. Led by founder Nir Greenberg and CEO Jonathan Edelshaim, the company boasts a workforce of over 500 employees across Israel, the United States, the United Kingdom, Eastern Europe, and Australia.

Everyone makes an impact

The secret to Natural Intelligence’s success lies in the collective effort of its employees and the power of innovation and professionalism each team member brings, further amplified by the GenAI revolution. In light of this, the company has implemented a comprehensive program for training, adopting the technology, and developing new products.

Employees in Israel play a crucial role in the development and creation of the company’s products-from the initial product specification and market research stages to product development, marketing, and business development efforts worldwide. Beyond the business aspects, employees are instrumental in shaping the company’s organizational culture, leading interest communities such as the environmental action forum, the LGBTQ+ forum, the community for new immigrants, and the parents of soldiers’ community, among others.

Impacting the community

Social impact is at the company’s core, and Natural Intelligence invests significantly to bridge technological, social, and gender gaps to create equal opportunities.or many years, the company has supported organizations focused on social equality, including Gesher al HaNoar, AppleSeeds, Shavot, and others. Natural Intelligence provides ongoing advice, consulting, mentoring, and fundraising support, with employees serving as board members in these organizations.

Natural Intelligence is committed to creating an equitable workplace, promoting diversity, equity, and inclusion as core organizational values. The company was the first in Israel to offer surrogacy grants for LGBTQ+ families, inspiring other organizations to follow suit. For over five years, the “Maavarim” foundation for the transgender community in Israel has operated out of Natural Intelligence’s offices, receiving ongoing professional mentorship, guidance, and support. Additionally, the company collaborates with various LGBTQ+ organizations, including LGBTech and HaAguda, and was among the first to sign the Israel Diversity Standard agreement, which promotes equal rights in the high-tech industry.

Culture that Speaks Gender Equality

Natural Intelligence is a leading advocate for gender equality, deeply committed to fostering an inclusive environment where everyone has the opportunity to thrive. Currently, the company is recognized as a leader in this area, with 52% of its workforce identifying as women and 40% of its management roles held by women. This achievement reflects the company’s significant and purposeful efforts to promote diversity, equity, and inclusion across all levels of the organization.

Supporting Communities in Crisis

Since October 7th, Natural Intelligence has been dedicated to supporting both defense forces and civilian recovery efforts. The company has actively contributed through significant donations, extensive employee volunteering, and substantial support for reservists. Additionally, a three-phase program has been introduced to provide holistic support and personal assistance to employees navigating work routines in the shadow of the ongoing war.
As part of its war-time response, Natural Intelligence adopted Kibbutz Nir Oz, offering ongoing support in the community’s rebuilding efforts. The “Shvilim” program, initiated by Natural Intelligence in partnership with Google Israel, offers long-term career mentoring to residents of Haotef. The program pairs participants with senior HR professionals from various industries and provides group workshops aimed at equipping individuals with the tools they need to re-enter the workforce or advance within their current career paths. The program has already enrolled dozens of participants, significantly impacting their professional futures.

Pioneering Personal and Professional Development

Employees at Natural Intelligence benefit from a work environment that fosters significant achievements and personal growth. The company emphasizes creating a productive and supportive atmosphere that encourages career development through internal mobility, promotions, project management opportunities, and skill development in other roles.

The best place to work

Natural Intelligence regularly ranks at the top of Israel’s Best Employers ratings and desirable workplaces. Beyond competitive wages and an outstanding social benefits package, Natural Intelligence provides a generous stock options plan from day one, that allows employees to benefit from the company’s success. The company provides a holistic employee experience, which includes well-designed offices, kitchens filled with delicious food, a state-of-the-art gym, and a games complex, as well as benefits and activities such as classes, bands led by a music producer, holiday gifts, trips, parties, and more.