Real Estate Entrepreneurship
About Port City
Port City is a leading and growing real estate company, founded by architects. Since its establishment in 2014, the company has been committed to promoting an open, communicative development culture, which encourages ecological, sustainable planning. The founders, Architects Addar Secker and Yehuda Greenfield-Gilat established PortCity to produce urban housing solutions based on a deep understanding of planning, execution, and urban renewal processes in Israel, with an emphasis on the Tel Aviv-Yafo area. Founded and managed by architects, the company has the advantage of being design-oriented, creative, and flexible in developing residential real estate solutions with the tenant and city in mind.
Addar Secker, Chairman and head of planning
Addar is a licensed architect, with a bachelor’s degree in architecture (B.Arch) from Bezalel and a master’s degree in urban design (M.Des) from Harvard University. Winner of the Rechter Award for Young Architect for 2005 and founder of “Skorka Architects” and “the Urban Platform”. For the past 15 years he’s planning and leading a large number of projects in Tel Aviv and throughout the country., He has been leading urban renewal processes and planning policies in Tel Aviv and cooperation with the municipality.
Yehuda Greenfield -Gilat, CEO, and head of finance
Yehuda is a licensed architect, with a bachelor’s degree in architecture (B.Arch) from the Technion, a master’s degree in public policy and urban design (MPP) from Harvard University, and a Ph.D. from the Department of Geography at the Hebrew University. He is the founder of the “Saya Design for Change” planning firm. He has a decade of experience in promoting benefitial programs for the public, and previously served as a member of the Jerusalem City Council.
Omer Levin Ben Haim, VP of Business Development and Urban Renewal
Omer is a licensed architect, with a bachelor’s degree in architecture (B.Arch) and a master’s degree in business administration (MBA), both from the Technion. Additionally, she is a doctoral student in the Department of Geography at the Hebrew University. She managed and planned complex design and planning projects in Israel and Europe, with specialization in the fields of culture and leisure design, including hotels and restaurants.
PortCity focuses on the field of urban renewal with an emphasis on initiating urban renewal and TAMA 38 projects. The company’s understanding of the planning and licensing processes, and its familiarity with the municipality policies, allow it to initiate complex projects without compromising on the quality of the final product. Initially the company focused on developing projects in Tel Aviv, nowadays it expanded to other cities such as Jerusalem, Herzliya, Givatayim, and Rehovot.
Planning excellence, loyalty, and humanity
PortCity benefits from high financial stability and all its projects are financed by equity and the banking system. In its early years, PortCity worked with tenants to manufacture projects and chose a developer, as an architectural-development firm. Eventually, tenants asked the company to take over the entire development process of their projects. In all of its projects, PortCity has been committed to planning excellency and a sensitive approach to all tenants, whom it consider as partners. Its architectural experience shortens and streamlines the project implementation process, allowing it to submit permit plans that are in line with licensing requirements and shortens the time to issue a permit. A dynamic approach and a desire to produce personal and tailored plans for each tenant characterize the process, creating a frequent return to the drawing board, a variety of planning solutions , and a constant conversation with the tenants.
115 - 113 Weizmann St., Tel Aviv - TAMA 38/2 project in which the company demolishes an existing 4-story building and builds a new 8-story building above the ground floor, which includes 38 housing units. The project is in partnership with Yanoshevski Development firm and is in advanced execution.
6 Mozer St., Tel Aviv - TAMA 38/2 project in which the company demolishes an existing 4-story building and builds a new 7-story building above the ground floor that includes 24 housing units. The project is in partnership with Yanoshevski Development firm and is under execution.
10 Eiger St. - TAMA 38/2 project organized as a purchasing group. As part of the project, an existing 2-story building was demolished and a new 6-story building was constructed above a robotic parking basement. The project includes 22 housing units and 3 commercial units. The project has been completed and is in the delivery stage.
33 Yehuda HaMaccabi St., Tel Aviv - TAMA 38/1 project in which the company renovates an existing building and adds two and a half floors. The project includes 6 housing units, and has received a building permit.
10 Isserlish St., Tel Aviv - TAMA 38/2 project in which the company will demolish an existing 4-story building and build a new 7-story building above the ground floor, which will include 24 housing units. The project is in partnership with Ben Shalom Yehoshua and is in the process of permit issue.
9-11 Katzenelson St., Tel Aviv - TAMA 38/2 project in which the company will demolish two existing 4-story buildings and build a new 6-story building above the ground floor that will include 50 housing units. The project is at the stage of signing the development contract.
9, 13 Smats St. Tel Aviv - Initiative architecture projects carried out within the framework of TAMA 38 for the companies Yoshpa, and Yanushevsky, and were successfully delivered to clients.
144-146 Ibn Gvirol St., Tel Aviv - Initiative architecture project for Carasso Real Estate firm. As part of the project, two existing 4-story buildings were demolished and a new 8-story building is constructed above the ground floor, which will include 84 housing units. The project is currently being executed.
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