
Al-Srad Ltd. - Irani Corporation
Exclusive distributors and marketers of the world’s leading fashion brands, including luxury and premium men and women’s apparel, sportswear, footwear and children’s brands.


Company's Profile
Established: | 1988 |
Line of Business: | Exclusive distributors and marketers of the world’s leading fashion brands, including luxury and premium men and women’s apparel, sportswear, footwear and children’s brands. |
Address: | 84 Ben Zvi Rd. Tel Aviv 68104 |
Phone: | 972 3-6828430 |
Fax: | 972-3-5187617 |
Email: | [email protected] [email protected] |
Website: | http://www.factory54.co.il |

Company Executives
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Roni Irani
Founder and President
Al-Srad Ltd. - Irani Corporation
Leading Executives
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Mati Pollak
Partner and Manager in Polimod
Avi Avidor
Partner and Manager in IAIL

About Al-Srad Ltd. - Irani Corporation
Irani Corp, a family-run business with a 50-year history, has profoundly impacted Israel's economic landscape. Specializing in banking, real estate, and investments, the company is renowned for its business acumen. A significant player in the Israeli fashion industry, Irani Corp has revolutionized the market by introducing luxury retail environments and representing 150 leading global brands. With 1,800 employees and an impressive $400 million annual revenue, they have established a robust presence in various sectors. Their approach integrates fashion as a cultural carrier, fostering community engagement and championing values such as inclusivity, equality, and sustainability. The corporation's headquarters provide world-class services to each brand, ensuring the highest service levels.
Irani Corp's commitment to community and social responsibility is evident in their various initiatives. They actively support the LGBTQ+ community, transgender health, and social causes like autism awareness and prostitution survivors. Their collaborations with artists and influencers highlight their dedication to cultural and social issues, making them a prominent and respected entity in their field.
Irani Corp is distinguished by its portfolio of leading global brands, which are hallmarks of luxury and quality. They represent a diverse range of high-end fashion and lifestyle brands, each known for their unique style, craftsmanship, and appeal. These brands encompass a variety of sectors including apparel, accessories, and beauty products, catering to a wide audience with their exclusive offerings. The presence of these prestigious brands within Irani Corp's portfolio not only enhances their market position but also aligns with their commitment to providing luxury experiences and top-tier products to their customers. This strategic brand selection further solidifies Irani Corp's reputation as a leader in the luxury retail sector.

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