Al-Srad Ltd. - Irani Corporation

Exclusive distributors and marketers of the world’s leading fashion brands, including luxury and premium men and women’s apparel, sportswear, footwear and children’s brands.

Profile Icon

Company's Profile

Established: 1988
Line of Business: Exclusive distributors and marketers of the world’s leading fashion brands, including luxury and premium men and women’s apparel, sportswear, footwear and children’s brands.
Address: 84 Ben Zvi Rd. Tel Aviv 68104
Phone: 972-3-7282326
Fax: 972-3-5187617
Email: Office@iranigroup.co.il, officemgr@iranigroup.co.il
Website: http://www.factory54.co.il
Management Icon

Company Executives

  • Roni Irani, Al-Srad Ltd. - Irani Corporation

    Roni Irani

    Founder and President

    Al-Srad Ltd. - Irani Corporation

Leading Executives

    Mati Pollak – Partner and Manager
    Polimodavi Avidor – Partner and Manager in IAIL Company
Icon About

About Al-Srad Ltd. - Irani Corporation

Irani Corp. is the exclusive representative of the world’s leading fashion brands in Israel, using a variety of marketing channels: wholesale, multi-brand retail stores, mono-brand flagship stores, and e-commerce. The company revolutionized the Israeli fashion market by creating a premium retail environment for leading international brands and establishing a world-class infrastructure to ensure that each brand receives the highest level of service.
Each of the leading brands is managed individually by a CEO and dedicated team while enjoying the synergy of being part of the leading premium fashion company in Israel. The high turnover (approximately $270 million per year) allows for top-of-the-line logistics, finance and IT services for all of its brands, which they would not have been able to achieve on their own. The Group’s pricing policy uses the European market as its benchmark in order to remain competitive.
In addition to its extensive and well-established retail business, Irani Corp. also distributes 12 wholesale brands to 220 wholesale customers as well as running a flourishing e-commerce business. 

Leading international brands

Irani Corp. is the sole distributor in Israel of over 100 leading international high-end fashion brands, including:

• DIESEL
• LEVI’S
• HUGO BOSS
• POLO RALPH LAUREN
• TOMMY HILFIGER
• CK
• MICHAEL KORS
• EMPORIO ARMANI
• SAINT LAURENT
• DOLCE & GABBANA
• CHRISTIAN DIOR MEN
• FENDI
• GIVENCHY
• MONCLER
• DSQUARED
• BURBERRY

Extensive retail network

Irani Corp.’s retail channels include:
• 110 retail stores, of which 65 are mono-brand and 45 multi – brand.
• Over 30,000 sq.m. of retail space in prime locations throughout Israel.
Irani Corp.’s retail concept stores, similar to leading multi-brand stores around the world, are popular among Israel’s fashion-savvy consumers who seek luxury and premium fashion brands. The stage given to each brand creates a powerful image and drives sales, creating brand demand in wider circles.
The Group operates ten luxury concept stores under the name “Factory 54,” with retail space of up to 3000 sq.m. each. These stores have become synonymous with premium and luxury fashion in Israel. Irani Corp. also operates mono-brand stores in all of the main shopping streets and centers in Israel, including 15 different retail stores in the Ramat Aviv Mall, Israel’s premier fashion mall.
Recently, the Group acquired “Amor,” a multi-brand shop-in-a-shop concept store on Tel Aviv’s upscale Kikar HaMedina, which includes such brands as Saint Laurent, Dolce & Gabbana, Givenchy, Balenciaga, Fendi and more. 

Duty-Free

The Group won the tender to operate the only fashion zone at Ben-Gurion International Airport, spanning 550 sq.m. of retail space. 

Strong Social Media

Irani Corp. has a strong social media presence, with 160,000 followers on Facebook and 100,000 on Instagram.

Loyalty and Lecture Clubs

The Loyalty Club has 200,000 members and serves as a gathering place for loyal customers. Thanks to the large database of shopping history and interests, it is possible to offer an unparalleled personal retail experience. In addition, a dedicated VIP service team caters to the needs of top clients. Club members and VIPs receive personalized messages with specifically tailored news.
In 2018, the Group launched a Lecture Club, which organizes monthly lectures in different fields, ranging from science and philosophy to art and music. Revenues from this club are donated to special education projects. 

Flourishing E-commerce

Irani Corp.’s e-commerce store has an average of 500,000 hits per month. The website, Factory54.co.il, offers a large selection from the world’s top Premium and luxury brands, as well as a weekly fashion and lifestyle magazine with original content.

You may also like