Arad

Arad is a leading construction development company which was founded by the entrepreneurs Yoram Avner and Shulamit Persiado, who have more than 30 years of experience in the Israeli real estate market, in parallel with their operations in New York. They started their joint journey with the merger between Tal El Avner Ltd., which was headed by Yoram and specialized in acquiring and redeveloping buildings, and Aviv Architecture Services Ltd. which was owned by Shuli and specialized in Construction permits and licenses. The synergy between the two companies created a winning company with more than 20 years of experience in real estate development.Over the years, the two entrepreneurs initiated, promoted and led successful and prosperous projects such as the prestigious 30 Rothchild Tower, 6 Streichman in the Big Block (“HaGush HaGadol”), Poriya in the Noga Complex and other projects in the areas of Ramat HaSharon-Neve Gan, Herzliya and more. Currently, most of the company’s operations are concentrated in central Israel, with a specialization in new residential projects, Tama 38 and Pinui-Binui. For the projects’ construction execution, the company cooperates with some of Israel’s largest construction companies, including Danya Cebus, Electra Construction, Berkowitz Team and more.

A Familial and Unmediated Atmosphere; The Company’s Owners are Available and Accessible to the Customers

The company is managed like a boutique company with a familial, warm and unmediated atmosphere. All of the apartment owners in the various projects receive the personal phone numbers of the company’s owners Yoram and Shulamit, who are as available and accessible as possible to their customers. The two entrepreneurs are involved in each and every step of the projects, bringing peace of mind to the customers, who know that the project is promoted by first-class experts with more than 30 years of experience in real estate development in Israel and abroad.

Convenience and Design Alongside Practicality and Quality

Arad believes in planning that integrates convenience and a timeless design, with practicality and quality, compliance with the schedules and maximal attention to every detail throughout the construction process. The company accompanies various projects starting from finding the site and promoting the construction permits through the marketing and execution processes and up to the delivery of the apartment’s keys. The in-depth familiarity of Yoram and Shuli with the city of Tel Aviv, as residents of the city and central Israel, guides the company’s architectural style and provides it with the capability to fine-tune the projects to the charchter of each city in which the company operates. The company has high financial resilience and all of its projects are accompanied by Israel’s largest banks.

Areas of Operation

Residential Projects
Over the years, the company populated hundreds of happy families in projects that it initiated and developed across Israel, whether boutique projects with dozens of apartments, or skyscraping towers in prime locations.
Urban Renewal
The company is promoting numerous Tama 38 and Pinui-Binui projects in central Israel, including in the cities of Holon, Netanya and Ramat Gan. A. T. A. S.H Holdings sees the apartment owners as full journey partners and it excels in transparency and professional and personal service in all of the projects that it promotes.
International Operations
In parallel with its vast operations in Israel, the company has a thriving overseas division, which focuses on the capital of the world – NYC. In the framework of this activity, the company develops numerous residential and yielding properties in NYC, and in 2018 it successfully populated its first residential project in this city, The Cereza, on Manhattan’s 3rd Avenue.

Notable Projects

5 Isaac Stern, The New Lamed Neighborhood, Tel Aviv: A project in a quiet alley in the western area which is closest to the sea in the new Lamed Neighborhood. The walking distance from the beach and Einstein Av. provides this project with a unique prime location that would be expressed in the apartments’ value as the area development progresses. The project includes garden apartments, 2,3 and 4-room apartments, mini-penthouses and penthouses with breathtaking sea view.
30 Rothschild: The first residential tower to be built at the beating heart of Tel Aviv – Rothschild Av. 28 stories, 72 apartments with a panoramic view of the city and the sea.
The Cereza, Manhattan, NYC: A residences and commerce projects in the real estate capital of the world. The project is located on the 3rd Av. near the large shopping centers and the museums and it includes commerce areas and 52 designed apartments. The project was populated successfully and is considered to be one of the most sought-after projects in its area.