EX.CO

Ed-Tech

Company's Profile

Established:	2012
Line of Business:	Ed-Tech
Address:	3 Aluf Kalman Magen St., Tel Aviv-Yafo

Email:	[email protected]
Website:	http://www.ex.co
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Company Executives

Tom Pachys

Co-Founder & CEO

EX.CO
Shachar Orren

Co-Founder, Chief Revenue & Marketing Officer

EX.CO
Oren Regev

Chief Operating Officer (COO)

EX.CO
Yaniv Lubinski

Chief Financial Officer (CFO)

EX.CO
Keren Raz

Chief People Officer

EX.CO
Paul Jelinek

Chief Business Officer

EX.CO

About EX.CO

EX.CO is a global leader in video and the monetization of streaming content across digital and connected TVs. Today, over 250 of the world’s leading media companies in news, sports, entertainment and lifestyle use the company’s technology, among them People Inc, USA Today and Hearst Newspapers, reaching about a billion users every month. EX.CO employs around 100 people in 5 countries, with headquarters in Tel Aviv and New York City.

Since its founding in 2012, EX.CO’s technology has won a series of international awards from industry leaders, including Digiday, ADWEEK and the Webby Awards. The company’s notable investors include 83North, Viola Group, Saban Ventures, Firstime Ventures and The Walt Disney Company. EX.CO is led by its founders, Tom Pachys and Shachar Orren.

A Presence on Every Screen

The digital advertising industry has two sides: advertisers, who want their ads to reach the right audience, and media companies, who want to integrate ads without hurting the user experience. This is where EX.CO comes in, enabling media companies to create an optimal ad experience that maximizes revenue while keeping content at the center.
At the core of EX.CO’s technology is a machine learning (ML) engine that processes billions of signals and decides in real time which content and ads each viewer sees. The system runs on every screen where consumers watch content: websites, mobile devices, TV screens and digital billboards. All content and data are connected to the same smart engine, so matching is optimized at every touchpoint with the end user.

An Industry That Reinvents Itself Every Decade

The media and content industry reinvents itself every decade: from print, to digital consumption through websites, to the rise of mobile phones and social networks, and now to the age of artificial intelligence (AI) and chatbots. Through it all, media companies remain the world’s main content providers, but they must reinvent the way content reaches audiences.
This challenge requires EX.CO to stay at the forefront of innovation and technology, and to champion a culture built on creativity and agility. As a leading partner to media companies for over a decade, EX.CO helps them navigate ongoing industry shifts and improve business performance by launching new products that meet changing browsing habits.

Values as a Growth Engine

The company’s management team stands out for its gender diversity, with strong representation of women in leadership. EX.CO works in a hybrid model, with offices in Sarona, Tel Aviv, near the train station, to give employees maximum flexibility. Beyond team-building and leisure days, EX.CO is also involved in mentoring and community work, introducing girls from Israel’s social and geographic periphery to high-tech and training them, in partnership with leading organizations such as Cracking the Glass Ceiling and the ISEF Foundation.

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