Lior Prumer
CEO
| Year of Birth: | 1969 |
| Email: | [email protected] |
| Fields: | Entrepreneurship and finance. |
| Position: | CEO |
| Past positions: | Founder and CEO of ZAP, business manager in the Kibbutzim sector, owner and CEO of several e-commerce companies |
| Seniority in position: | 8 years |
| Education: | B.A., Economics and Management (Rupin College, 1994-97), M.B.A. (Manchester University, 1997-99). |
| Member in: | The Contractors and Builders Association, Sharon and Samaria District. |
| Community Activity: | Volunteered to expand the house of a family in need, adopting and supporting an IDF unit. |
| Languages: | Hebrew, English |
| Military Rank: | Colonel (res.) |
What recent key move did you lead?
Repurposing and adjusting a commercial center that the company is developing on HaArava Rd.
What are the company’s strongest attributes?
The complete circle – construction initiation and execution under one roof.
Which of the company’s recent key moves will lead to it becoming stronger over the next few years?
Focusing the company on the execution of self-initiated projects and exiting the execution contracting field.
What are the main challenges facing the company over the next years?
To find opportunities in the saturated environment of the industry and handle a less stable financial environment.
What would you recommend an up-and-coming executive?
- There are no shortcuts – don’t skip any stages along the way, learn and familiarize yourself with your profession from the ground up.
- Don’t believe in “It’s going to be OK”, don’t leave unattended issues for the hand of faith. Handle problems that arise as soon as possible.
What should one remember during hardships?
Determination pays – the person who wants it more and acts to get it, is the person who would succeed.