Guy Ophir Law Offices

Guy Ophir Law Firm is the leading firm in Israel specializing in Internet law, and also practices in defamation, copyright, intellectual property, privacy protection, labor law, and trademarks. The firm, which operates a thorough and focused team, specializes in technological law in both print and digital media.
The firm’s clients include multinational corporations, large companies, and small businesses. The firm has a rich record of legal successes, including numerous victories and achievements against Google, Amazon, Facebook, Twitter, and YouTube. Additionally, the firm is responsible for many legal precedents in the field of Internet and digital law. For instance, a legal proceeding initiated by the firm led to an agreement in which Facebook committed to providing an email address for Israelis to contact them and serve legal documents. Israel is the only country in the world where its citizens have the option to contact Facebook and serve legal documents via email. This is unprecedented worldwide.
In another case, the firm won a legal proceeding against Amazon, which reached the Supreme Court, where it was determined that Amazon would be tried in Israel rather than in the United States as they had demanded. The firm also has impressive achievements against other multinational corporations, and its clients include organizations, municipalities, businesses, journalists, public figures, celebrities, and more.
The firm operates by managing and promoting an optimal strategy for the benefit of the client, including the use and promotion of communication and media channels to improve public opinion and create positive resonance around the relevant client, serving their business and legal objectives.

Areas of Expertise

Internet Law
Guy Ophir Law Firm represents its clients in cases in the field of Internet law, including Internet copyright, Internet privacy protection, accessibility, spam, NFTs, Artificial Intelligence (AI), metaverse, and Internet defamation. Among other things, it handles media claims against Israeli and international Internet companies, including claims against Google, Facebook, Amazon, Twitter, TikTok, YouTube, and more. The firm’s rich record has led to groundbreaking legal precedents in the field of Internet law and improved service to citizens. The firm won a precedent-setting lawsuit against Facebook, which was required to restore the “Statuses Metzaytzim” page.

Commercial Law
The firm’s team includes commercial lawyers specializing in commercial law, corporate law, contract law, and trade agreements. They handle a wide range of issues, including founders’ agreements, investment agreements, confidentiality agreements, partnership agreements, company investment agreements, establishment of limited liability companies, company liquidations, mergers and acquisitions, minority oppression, officer liability, bills of lading, legal advice to companies, convening board meetings, convening shareholder meetings, etc.

Intellectual Property
The firm’s team manages numerous cases in intellectual property matters, in digital, Internet, and tangible worlds. The firm represents both plaintiffs and defendants, and provides pre-litigation legal advice. The firm has won a series of high-profile intellectual property lawsuits, including against Al Jazeera Channel and Google. The firm also provides legal advice on trademark protection, designs, and copyrights, including open source licenses and the implementation of open source in closed code of technology companies.

Defamation
The firm’s team handles legal proceedings in the field of defamation with both large Israeli media corporations and multinational media and Internet corporations, such as defamation on Google, Facebook, YouTube, Twitter, TikTok, Amazon, and more. Among other things, the firm achieved a victory against Google in the Rosenthal v. Google defamation lawsuit, where Google amended its auto-complete mechanism and compensated the firm’s client for an offensive auto-completion in the search of his name. The firm achieved a precedent-setting accomplishment, which was also affirmed by the Supreme Court, where it was ruled that HaTzal (Yoav Eliasi) “incited” the publication of defamation. This is essentially a precedent-setting ruling by the Supreme Court which determined that liability can be imposed on a person who did not publish defamation themselves, but incited others to do so. The firm also represents its clients in defamation and privacy infringement cases in disputes between private individuals.

Labor Law
Guy Ophir Law Office represents employers, employees, public workers, foreign state employees, industrial companies, financial companies, internet companies, and business entities, both as plaintiffs and defendants, in the field of labor law. With the firm’s extensive experience in legal proceedings in Israel and abroad, it has also been involved in judgments against the U.S. government, where it was ordered to pay compensation to embassy and consulate employees. The firm provides legal advice to employers and employees on labor law issues, including the implementation of artificial intelligence (AI) systems in the workplace, harassment of whistleblowing employees, misappropriation of trade secrets, defamation, invasion of privacy in the workplace, and intellectual property.

The Firm’s Founder - Adv. Guy Ophir

Adv. Guy Ophir, who established the firm in 2007, also serves as the Chairman of the Association for the Advancement of the Internet in Israel, Chairman of the “Clean Air - Association for the Eradication of Smoking in Public Places” NGO, a (former) member of the Faction for the Advancement of Women Lawyers in Israel, (former) Vice Chairman of the Hi-Tech Committee at the Israel Bar Association, (former) Vice Chairman of the Antitrust Committee in the Tel Aviv District, and a (former) member of the Israel Internet Association. In addition, Adv. Ophir previously served as co-chairman of the Computing and Internet Committee at the Israel Bar Association, and volunteered in the “Schar Mitzvah” program of the Israel Bar Association, a program providing free legal assistance to the underprivileged. During his studies, Adv. Ophir worked as a research assistant in international law, defamation law, and as a research assistant to the Dean of the Law School on “economic damage” and “privacy protection,” and volunteered at the Hotline for Migrant Workers, where he represented illegal residents in detention hearings, and assisted in establishing a legal aid clinic for migrant workers at the College of Management.

Firm Team

Roy Ben David, Adv. - Graduate of the Faculty of Law at the Academic Center for Law and Business in Ramat Gan. He joined the firm as a pre-intern early in his studies, and later as an intern and attorney. Adv. Ben David has extensive experience in Internet law, defamation, enduring power of attorney, corporations, commercial law, and intellectual property. He has participated in precedent-setting lawsuits against tech giants and currently manages high-profile cases against popular social platforms. He served his military service as a combat soldier and platoon sergeant in Battalion 51 of the Brigade. During his military service, Roy took part in the Second Lebanon War and other operational activities, during which he was injured in combat with terrorists, for which Battalion 51 received a unit citation.

Victoria Reznik, Adv. - Graduate of the Faculty of Law at Tel Aviv University. She interned at the Central District Attorney’s Office (Criminal). Admitted to the bar in 2020. She coordinates the class actions department in the firm, has experience in litigation, international clients, and commercial agreements. Adv. Reznik manages international cases for foreign clients in complex business issues. Fluent in Hebrew, English, and Russian at native level.

Bar Fait, Adv. - Holds a Bachelor’s degree in Law from the Academic Track - The College of Management. During his internship, Adv. Feit practiced in the fields of real estate litigation, insolvency, and corporate liquidation. Adv. Feit was admitted to the Israeli Bar in 2023. Additionally, during his studies, Adv. Feit served as the chairman of the Law School Student Association at the College of Management. Furthermore, as part of his studies, Adv. Feit was a research assistant in the field of cryptocurrency taxation and prevention of money laundering through cryptocurrencies; as well as in research on the regulation of photovoltaic energy and storage batteries. Adv. Feit has experience in civil litigation, defamation, internet law, intellectual property, construction defects, wills, and inheritances.

Aviel Shimoni, Adv. - Graduate with honors with a Bachelor of Laws (LL.B.) from Ono Academic College and holds a Master’s degree from UCLA in California, where he received the Dean’s Award. Prior to pursuing graduate studies, he joined the firm as an intern. During his time in the United States, he specialized in intellectual property, the entertainment industry, and technology, with his thesis focusing on copyright and artificial intelligence (AI). Before returning to Israel, he served as a legal advisor at the Skirball Cultural Center, where he dealt with copyright and art law. After completing his studies in the United States, he was admitted to the Bar in 2024 and returned to the firm. Adv. Shimoni specializes in intellectual property, civil litigation, internet law, defamation, and labor law. He is fluent in both Hebrew and English at a native level.