Mati Primovitz
Co- CEO
| Year of Birth: | 1984 |
| Email: | [email protected] |
| Fields: | Management and control of planning processes, team management |
| Position: | Co- CEO |
| Seniority in position: | 8 years |
| Languages: | Hebrew, English, Yiddish |
What recent key move did you lead?
Replanning existing neighborhoods, a joint venture with the authorities which led to perception changes that took part over several years.
What are the company’s strongest attributes?
Meeting strict deadlines – the industry’s Achillies heel.
Which of the company’s recent key moves will lead to it becoming stronger over the next few years?
Hiring topnotch planners, some came to us after working for the biggest architectural firms in the country.
What are the main challenges facing the company in the next few years?
To continue to lead and implement practical planning perceptions with the authorities and developers that correspond more with actual results and needs, and less with outdated ideas.
What would you recommend to an up-and-coming executive?
Think big from day one, even if you are still “small”. Think this way when you interact with clients, with authorities, but mainly with yourself.
What should one remember during hardships?Challenging times hold great growth and learning opportunities.