Rimon & Co., Law Office

Rimon & Co., Law Office is a boutique law firm established in 2025, providing precise, comprehensive, and personalized legal counsel in commercial law and real estate. The firm represents private clients, entrepreneurs, companies, and business entities in real estate transactions, commercial agreements, financing, lease agreements, collaborations, and more. Each client receives personal attention, close guidance, and top-tier professional service grounded in experience, meticulous attention to detail, and broad legal and strategic thinking.

Adv. Roni Shema Rimon, Founding Partner

The firm was founded by Adv. Roni Shema Rimon, an experienced legal professional with a distinguished career that includes growth within Israel’s leading law firms, a significant tenure as in-house counsel for the Brown Hotels Group, and partnership along with management of the real estate, finance, and hospitality departments at a prominent law firm. This extensive experience allows her to provide clients with a broad perspective that combines deep business insight with sharp, focused legal advice.
Adv. Shema Rimon was admitted to the Israel Bar in 2016 and holds an LL.B. from Bar-Ilan University, where she graduated summa cum laude and was recognized as a Dean’s List honoree. She has earned a reputation as a sharp commercial attorney who embraces complex challenges and finds strong professional interest in them.
The firm also offers guidance in general commercial law, including investment agreements and ongoing business counsel, providing a holistic solution to entrepreneurs and business professionals seeking legal certainty alongside broad business understanding. Her combination of academic depth and extensive practical experience enables the firm to lead transactions confidently and professionally, protecting client interests and striving for the successful completion of every matter.

Practice Areas

Hospitality

Adv. Shema Rimon is recognized as an authority in Israel’s hospitality sector, having advised the Brown Hotels Group for a decade and played a central role in landmark hospitality transactions. These include representing the Pereh and Moa Hotels in hotel development projects, advising in the acquisition of the Central Park Hotel in Eilat, and guiding entrepreneurs on lease and hotel management agreements in Israel and internationally.
The firm provides dedicated, comprehensive legal counsel to hoteliers, entrepreneurs, and management companies, with deep understanding of the hospitality and tourism market’s unique complexities. It specializes in hotel acquisition and development agreements, lease and rental contracts, management agreements, franchise agreements, and advisory services for related businesses, including food and beverage, spa, and wellness operations.

Commercial Law

The firm specializes in commercial and corporate law, providing focused legal counsel to companies, entrepreneurs, and business owners from formation through complex transactions. It advises on mergers and acquisitions, investment agreements, financing contracts, and more. The firm combines high-level legal expertise with business acumen, strategic thinking, and a commercial perspective to deliver precise, efficient legal solutions that support client growth.

Real Estate Transactions

The firm provides legal counsel across a broad spectrum of real estate transactions, including combination deals, sales and leases of residential and commercial properties, project development (including urban renewal), accompaniment and financing agreements, development contracts, leases, and tenders. Committed to prompt, results-driven service, the firm ensures every transaction meets the highest professional standards. While active across traditional and urban renewal real estate sectors, its core activity lies in complex deals, including combination transactions, income-generating assets, and corporate real estate projects.

Financing

The firm offers comprehensive legal counsel to financing entities, from due diligence to transaction completion. It drafts complex financing agreements, including senior debt, mezzanine loans, and profit-participating loans, structuring robust security packages. Adv. Shema Rimon brings exceptional expertise in advising leading non-bank credit providers and in complex financing structures, ensuring maximum legal protection for lenders and enabling growth in competitive markets.

High-Profile Assets

The firm specializes in high-profile assets, working with prominent entrepreneurs and business leaders on unique transactions, including the Scottish House Hotel in Jaffa and the Allegra Hotel in Jerusalem. In real estate and financing, it provides a comprehensive legal framework for complex, non-standard deals that require creative solutions and sophisticated problem-solving.

Direct and Personal Involvement of the Founding Partner

The firm’s key advantage is the direct and personal involvement of Adv. Shema Rimon in every aspect of each transaction. Clients are never delegated to junior attorneys or interns. Her ability to operate on equal footing with Israel’s largest law firms, while maintaining maximum availability and a highly personal relationship, makes Rimon & Co the preferred choice for high-profile clients managing complex transactions that demand discretion and professional precision.