Shorashim Boutique Projects (A.A.B.M. Development)

Shorashim Boutique Projects is a growing real estate company established in 2015 by Ohad Morag and spouses Keren and Shlomi Bitton. These three seasoned real estate entrepreneurs hold long-lasting expertise in the real estate industry. The company handles the development and execution of residential projects (dense construction and private homes), urban renewal, commercial real estate, and overseas real estate.

During its first years, Shorashim developed and constructed about 120 private homes in Atlit. Its activities led to the straightening of Atlit, while attracting quality and strong population to reside in it. In fact, the company specializes, to this day, in the construction of this beautiful settlement and considers itself as an inseparable part of its growth momentum.

Since its establishment in 2015, the company gained a vast reputation, with several projects in the north, and over 150 residential units (some are under construction, and some have been completed and delivered).

Entering the Field of Urban Renewal

In 2020 the company’s managers made the strategic decision to expand their business activities to the field of urban renewal as well, with an emphasis on NOP 38/2 and evacuation and reconstruction projects. Since, the company develops and constructs urban renewal projects in the city of Haifa (mainly in the prestigious Carmel Ridge area) and is currently in the marketing stages of several projects, with one already completed and delivered to the tenants satisfaction.
The company enjoys financial stability (based on prudent financial management and low leverage), and its projects are accompanied by the banking system. This way, its customers know that they are in capable hands and that the company will meet its obligations.

Immediate and Direct Response to any Question and Request That May Arise

Shorashim has made it its mission to uphold values of transparency, credibility, and professional expertise and it works from the conviction that the warm connection it sets with its customers is the most important element in the promotion of its various projects. The company’s managers consider tenants to be their partner to the process and make sure to provide immediate and direct response to any problem or request that may arise throughout the process – from planning stages, through actual construction, and to the delivery of the keys to its satisfied customers.

Choosing its Projects Carefully

As a company with extensive execution experience, it chooses the projects it wishes to promote very carefully, from the profound understanding of its feasibility and its potential profit for all parties involved – company and tenants.

Development and Execution Under One Roof

Shorashim Boutique Projects holds an execution arm, which builds its projects in Atlit (private homes and dense construction). The winning combination between development and execution enables the company to always stay ahead, monitor the process carefully, meet deadlines (and sometimes even shorten them), and to provide immediate solutions for any engineering complexity that may arise from the site.

Prominent Projects

Urban Renewal
23 Ehud St., Haifa – NOP 38/2 demolition and construction project, during which the company demolished an old building with 6 residential units and in its place built a 7-floors boutique building (above a parking lot) with 14 residential units. The project is located on the Carmel Ridge on a quiet inner street that is accessible by public transportation. The project has been completed and occupied.
27-29 D’Israeli St., Haifa – NOP 38/2 Project, during which the company demolished two adjacent buildings with 10 apartments and in their place will build two new and modern buildings with 7 floors (with a shared indoor parking lot) and 26 residential units. The project is in the marketing stages.
27 Einstein St., Haifa – NOP 38/2 Project, during which the company builds a boutique building with 26 residential units.
Most of the apartments in the project enjoy a spectacular view, both of the sea and of Haifa Bay. The project is in the marketing stages.

Real Estate Development

Shmorat Yam, Atlit – construction of 22 private homes in the Neve HaPrachim neighborhood, located in the west of the settlement and close to the sea. The project is sold and populated.
ALOHA Project, Atlit – construction of low-rise boutique buildings of 2 floors, which include only 18 residential units - The project is sold and populated.
Gaya Project, Atlit – 14 detached houses. The project is sold and populated.
Commerce and offices Project, Atlit – construction of a commercial center and offices that spread on 1,000 squares meters