SoCity

SoCity is a leading real estate development company specializing in urban renewal projects across Israel’s central region, including Tel Aviv, Herzliya, Bat Yam, Ramat Gan, and more. The company was founded and is jointly managed by Sharon Nevo and Alon Dory, who have been successfully active in the real estate sector for over twenty years. SoCity’s vision is to enhance and revitalize the areas in which it builds, while maintaining a direct and open dialogue with its clients. The company’s worldview is based on creating connections: between the city and the community, past and future, and between urban enthusiasts and their ideal homes. These ideas are reflected in the company’s name, which combines society and city. SoCity is the urban renewal division of Luki Construction Group, founded by Israel Nevo. The group has been operating in the real estate industry since 1980 and has an outstanding reputation and extensive experience initiating, planning, and executing dozens of residential, commercial, and public building projects across Israel.

Professionalism From Planning to Delivery

SoCity’s professional capabilities and extensive knowledge ensure that each project is carried out with meticulous attention to planning and construction — resulting in a final product of the highest quality, delivered on schedule. This professionalism enables SoCity to consistently meet the expectations of both existing residents and new buyers.
The personal relationship and attentiveness to apartment owners throughout the process are foundational principles of the company and distinguish it from others in the industry.

Transparent, Respectful Service – Always

Urban renewal is often a complex and sensitive journey for residents and apartment owners, requiring patience and optimism. SoCity believes in transparent, direct communication led by its management team — always with empathy, approachability, and warmth.
The company views tenants as full partners in the process, from the very beginning through to the delivery of the apartments. Special emphasis is placed on building broad agreement among owners and offering creative solutions to the many challenges that can arise. These qualities enable SoCity to operate successfully and maintain high customer satisfaction.

Company Leadership

Sharon Nevo, Founder and Partner - Responsible for initiating new projects, managing planning, overseeing legal negotiations, execution, marketing, and maintaining relationships with residents and clients. Sharon specializes in working with municipalities and tenants. She is an attorney with an LL.B. and a B.A. in Business Administration from Reichman University (IDC Herzliya).

Alon Dory, Founder and Partner - Responsible for the financial management of projects. Alon has deep expertise in financial coordination, taxation, and budget management within the real estate sector. He is a Certified Public Accountant and formerly worked as a manager in the real estate department at Ernst & Young.

Uri Nevo, Chief Engineer - Responsible for planning, budgeting, and execution. Uri has extensive experience in constructing over 2,200 residential units and tens of thousands of square meters of commercial space in Israel and the U.S., from planning and development to final delivery. A graduate of the Technion’s Faculty of Civil Engineering, he previously served as a project manager at Danya Cebus Israel and as Chief Engineer for Danya Cebus USA.

Together with its veteran and experienced team, the SoCity management team forms a whole greater than the sum of its parts.

Financial Strength and Peace of Mind

As part of the Luki Construction Group, SoCity benefits from solid financial backing, economic stability, and a proven track record of advancing and completing projects. The company collaborates with leading financial institutions, including banks, which provide full guarantees, offering clients peace of mind throughout the project’s completion.

Selected Projects

23 Sokolov St., Tel Aviv - Demolition and reconstruction of 17 new apartments in a varied mix of 3–5 rooms, garden apartments, and penthouses. All are carefully designed, with the use of high-quality finishing materials and an upgraded specification. The project is under construction.

14 Sokolov St., Tel Aviv - Demolition and construction of a seven-story building with 17 new apartments ranging from 2–6 rooms, including garden and penthouse units. The project is in demolition stage.

9 Yotser Blvd., Tel Aviv - A boutique project in District 3, involving demolition and reconstruction of 22 new apartments. Approved by the planning committee.

Stricker St., Tel Aviv - A plot owned by the company, on which a super-luxury building is planned, with very large apartments of approximately 150 sqm, including a garden apartment and a penthouse.

14–16 Hayarden St., Ramat Gan - Demolition and reconstruction of a nine-story building with 43 new apartments in a varied mix of 3–5 rooms, garden apartments, mini-penthouses, and penthouses. All are carefully designed, with the use of high-quality finishing materials and an upgraded specification. The project is at the planning committee approval stage.

10 Yigal Alon St., Herzliya - Demolition and construction of an eight-story building with 35 new apartments in a broad mix of 3–6 rooms, including garden and penthouse units. The project is pending demolition.

20 Sokolov St., Tel Aviv - Demolition and construction of a seven-story building with 14 luxurious apartments and underground parking. Project in planning.

Balfour St., Bat Yam - Demolition and construction of 80 new apartments in a varied mix on a central, evolving street near the Red Line of the light rail. All residents will enjoy balconies, some of which offer  sea views. Approved under the “Shaked Framework.”