Shaked Efraim Group

Shaked Efraim Group, a Shaked Efraim Group, a subsidiary of Efraim Development and Holdings, is a leading Israeli real estate group with approximately 40 years of experience in entrepreneurship, planning, and execution of large-scale projects. Founded by Baruch Shaked, the group has delivered public and iconic projects, thousands of residential units, and holiday villages nationwide.
Since 2010, the group has focused on urban renewal, leveraging its extensive experience and strong knowledge of Israel’s planning and construction landscape. It also operates in tourism and hospitality, property management, and complementary sectors. Backed by strong financial resources and a professional team of engineers, attorneys, and project managers, the group is committed to professionalism, transparency, and reliability.

Management

Segev Efraim, CEO & Owner: A multidisciplinary entrepreneur with extensive experience in both technology and real estate. Holds a degree in Computer Science from Reichman University and advanced training in construction project management. Segev has held senior management positions in real estate, technology, property management, and marketing. Over the past six years, he has led Shaked Efraim Group’s entrepreneurial and urban renewal activities, combining strategic thinking with strong execution capabilities to advance projects and drive multi-sector growth.

Ilan Efraim, CEO of Tourism Dept.: With more than 40 years of experience in establishing and managing tourism ventures, particularly in the Golan Heights and the Galilee. One of the founders of Moshav Kanaf in the Golan Heights, where he still resides today, Ilan combines his love of the land with practical expertise in tourism. Under his leadership, the Tourism Division operates more than 200 hospitality units and vacation sites nationwide, alongside complementary ventures in agricultural, motor, and marine tourism.

Baruch Shaked, Chairman and Owner: A veteran entrepreneur with over 40 years of experience in Israel’s construction industry and a third-generation member of a family of contractors. He served as a Lieutenant Colonel (Res.) in the construction and logistics units of the Home Front Command. Throughout his career, he has led the development and execution of large-scale residential, office, and public infrastructure projects while maintaining the highest standards of professionalism and responsibility.

Eng., Liroy Lavi, VP Engineering: A civil engineer who previously served as VP of Planning at Bonei HaTichon and accumulated experience involving more than 10,000 residential units approved for construction throughout Israel. Within the company, he is responsible for the planning and execution of all projects—from zoning plan approval and permit issuance, through coordination with authorities, to key delivery and warranty periods. He is the person who ensures every project is built properly, delivered on time, and fulfills the commitments made to residents.

CPA Jessica Moraly, VP Finance: A Master’s degree in Accounting from Bar-Ilan University, with extensive experience in finance in general and business financing and non-bank financing in particular. She served as Chief Accountant and a member of management at Ruby Capital. She spent 13 years as Controller at Global Factoring, a subsidiary of Isracard. She also served as Finance Manager for two subsidiaries of The Phoenix Insurance Company and previously worked for many years in the financial division of the leading accounting firm BDO, as well as at Jerusalem Bank.

Adv. Shaked Lahiani, VP Business Development: A graduate of Tel Aviv University’s Faculty of Law, Shaked specialized in commercial law, mergers, and acquisitions, gaining experience in some of Israel’s largest transactions valued at hundreds of millions of shekels. Within the company, he is responsible for sourcing and advancing projects from the initial intake stage through the beginning of execution, while building trust with apartment owners and promoting complex processes.

Main Areas of Activity

Development - Shaked Efraim Group leads urban renewal projects in major cities throughout Israel, with an emphasis on quality of life, access to educational infrastructure, green spaces, and municipal services. The group strives to influence urban environments and reshape desirable neighborhoods while building strong and stable communities following project completion.
Construction & Execution - The execution arm of Shaked Efraim Group is built upon cumulative experience from hundreds of successfully completed projects delivered to high standards. The company is currently executing a diverse portfolio of residential, public, and commercial projects spanning thousands of square meters.

Group Strengths

Proven Experience - More than 40 years of experience in development and project execution provide the group with operational flexibility and a deep understanding of market needs.
Residents at the Center - The group views residents as full partners throughout the process and provides personal guidance at every stage of the project, with a commitment to listening, transparency, and creating a sense of security.
Reliability as a Core Value - The group maintains transparent and trustworthy relationships with business partners, suppliers, and residents, based on long-term cooperation built on mutual trust and professionalism.
Full Project Control – Integrated Development and Construction - By combining development and construction capabilities within a single organization, the group maintains complete control over every stage of the project, from concept and planning through key delivery, ensuring a seamless, high-quality, and transparent process.
Financial Resilience and Stability - The group benefits from strong financial backing and support from Efraim Holdings Group, enabling it to advance complex projects through completion, even during periods of market volatility.

Selected Projects

• Holon, Kugel Complex 4: Urban Renewal (Pinui-Binui), 361 residential units. Approved zoning plan.
• Petah Tikva, 21–27 HaTzanhanim: Demolition and Reconstruction, 272 residential units. In planning.
• Petah Tikva, 2–4 Broyde + 32 Gutman: Halufat Shaked, 108 residential units. In planning.
• Ramat Gan, 22 Azriel: TAMA 38/2, 28 residential units. Occupied.
• Ramat Gan, 34 Yoav: TAMA 38/2, 35 residential units. Occupied.
• Kiryat Ono, 105–109 Stern: TAMA 38/1, 42 residential units. Under construction.
• Ramat Gan, 3 Arnon: TAMA 38/2, 58 residential units. Occupied.
• Ramat Gan, 17 HaRishonim: TAMA 38/1, 32 residential units. Under construction.
• Hadera, Neve Eliezer Neighborhood: 400 residential units. Occupied.
• Ganei Tikva, 4–12 Ein Hanoch + 62–64 Harei Yehuda: TAMA 38/1, 97 residential units. Under construction.
• Tel Aviv, 207 Yefet: TAMA 38/2, 29 residential units. In planning.
• Netanya, 42 Ussishkin: TAMA 38/2, Demolition and Reconstruction. Occupied.
• Herzliya, 9–11 Malkhei Yisrael: TAMA 38/1. Occupied.
• Netanya, 21 Sderot Binyamin: Commercial floor and 10,000 sq. m. of office space (Holdings). Occupied.
• Ein Zivan: Construction of 60 hospitality units in the Holiday Village (Holdings). Occupied; additional 33 hospitality units (Holdings). Approved zoning plan.
• Duga Holiday Village: Approximately 100 hospitality units on the Sea of Galilee (Holdings). Occupied.
• Ramot: Construction of 24 hospitality units with a high-end finish and an event garden (Holdings). Building permit granted.