Tytunovich & Co., Attorneys at Law

Advocate and Mediator Amir Tytunovich is one of the prominent civil litigators, specializing in libel law. Over the years, Adv. Tytunovich has represented leading public figures in high-profile and meaningful cases. The firm specializes in all areas of commercial-civil law, including civil litigation, real estate, lasting power of attorney, and more. Beyond professionalism and extensive experience, the firm offers values that are equally important, such as loyal and kind service, crisis management, creativity and vision, and calculated, thoughtful conduct, even under heavy pressure. Thanks to all of this, Adv. Amir Tytunovich’s firm has earned a reputation as a leading and professional firm, and a reliable source of effective solutions with a personal and human approach.

About the Firm

When establishing the firm in 2002, Adv. Amir Tytunovich decided that despite the turbulent “wars” that would be conducted through it, a calm and pleasant atmosphere would prevail in the office. “We are humans first and lawyers second” is the firm’s motto. Thus, the legal battles waged by the firm, on behalf of its many distinguished clients, are conducted resolutely, firmly, and sometimes bluntly, but always in a proper, appropriate, and dignified manner. Every case receives the attention it deserves, and the firm avoids a “copy-paste” approach. Adv. Efrat Azoulay, who has worked at the firm since 2007, has acquired expertise in libel cases, handles real estate matters, and is certified in drafting lasting power of attorney documents.

Notable long-time Clients

Adv. Amir Tytunovich’s firm is known for representing senior politicians at national and local levels, public figures, academics, prominent media figures, doctors, lawyers, teachers, police officers, accountants, major companies, and more. The firm’s name has been linked to high-profile and publicized legal cases, some of which have had-and continue to have-an impact on public affairs. Among the firm’s clients, past and present, are: Yitzhak Herzog, President of the State of Israel; former Prime Minister Ehud Olmert; former Minister of Education Dr. Yifat Shasha-Bitton; former Minister Amir Peretz; former Chief of Staff Dan Halutz; former Knesset Member Revital Swid; the late media personality Alex Giladi; Raanana Municipality; Society for the Protection of Nature; Shufersal Ltd.; radio broadcaster Micha Friedman; former heads of Raanana Municipality; the late advertiser Moti Morel; journalist Yoav Yitzhak; Dr. Shlomo Davidovich; the Wiesenthal Center – Jerusalem Museum of Tolerance; and more. “Jenin Jenin” Lawsuit– Representation of the five reservists in a defamation lawsuit against Muhammad Bakri over the release of the documentary film “Jenin Jenin.” IDF soldiers were portrayed as murderers committing “genocide.” The Supreme Court ruled that the film contained falsehoods published in bad faith and that Bakri’s “I spoke the truth” defense was “pathetic.” Based on this, the lawsuit of a reservist identified in the film was accepted, the film was banned from screening, and Bakri was ordered to pay compensation. Netanyahu Family vs. Ehud Olmert – Representation of former Prime Minister Ehud Olmert in a lawsuit for approximately NIS 1 million filed by Benjamin, Sarah, and Yair Netanyahu following Olmert’s remarks that they were “mentally ill” and required hospitalization. Testimonies revealed that Sarah and Yair Netanyahu forced their involvement in the Prime Minister’s crucial decisions, and additional testimonies described the three’s “very unusual” behaviors. Olga Kravchenko Lawsuit (A.K., Zadorov Case) – The firm represents Ola Kravchenko, a mentally challenged woman, whose former partner falsely accused her of murdering the late Tair Rada, in a massive lawsuit against the creators of the series “A Shadow of Truth,” Adv. Yarom Halevi, Zadorov’s lawyer, and Adir Habani, the former partner. The lawsuit was filed over numerous media publications, accusing her of murder, including claims she was a “serial killer.”.Yitzhak Herzog’s Defamation Lawsuit – For years, the firm advises President Herzog in all matters regarding publications about him, including matters related to a pardon request submitted to him by Prime Minister Netanyahu. Among other cases, the firm represented Mr. Herzog in a defamation lawsuit, that resulted in an online user being ordered to pay compensation, after publishing false information about his relationship with his mother. President Herzog agreed to waive a large portion of the damages, and the remaining sum, paid by mutual agreement, was donated to a shelter for battered women. Adv. Amir Tytunovich donated his attorney fees to the same shelter. Itamar Ben-Gvir vs. Ehud Olmert – The firm represents former Prime Minister Ehud Olmert in a defamation lawsuit of NIS 750,000, filed by Minister of National Security Itamar Ben-Gvir, following an interview Olmert gave, in which he allegedly referred to Ben-Gvir and his associates as “murderers,”. Yoni Asher Lawsuit– The firm represents Yoni Asher, whose wife at the time, and their two daughters were kidnapped to Gaza on October 7, 2023, and later returned safely. The lawsuit, , concerned publications alleging that while the three were suffering in Hamas’s tunnels, he maintained a romantic relationship with another woman and abandoned them in a dire state. The Massive Lawsuit of Radio Broadcaster Micha Friedman – The firm represents veteran journalist Micha Friedman, who for years hosted the “Good Morning Israel” program on Galey Tzahal, in a NIS 3.4 million defamation lawsuit. The suit arose from hundreds of outrageous publications, calling him a “mafia boss,” “Doce etc.. “B.S.R. Sarona” Lawsuits – The firm represents a member of the “Billions Project” in Tel Aviv’s Sarona complex, in mutual defamation claims against CPA Roni Avidor, who owns a small commercial space in the project. Lawsuits by the Former CEO of the “Jabotinsky Institute” – The firm, on behalf of Adv. Elad Popovich, filed lawsuits against officials at the Jabotinsky Institute, including its current CEO Niva Von Wiesel, alleging serious misconduct primarily by Von Wiesel and former Chairman of the Board Yossi Achimeir.
Alex Gilady vs. Oshrat Kotler and Neri Livneh – As part of the #METOO campaign, journalists Kotler and Livneh published claims that Alex Gilady had sexually harassed them. After Adv. Amir Tytunovich filed a defamation lawsuit against them, the parties reached a confidential mediation agreement. Shufersal Ltd.’s First Defamation Lawsuit – After apparently never having filed a defamation lawsuit, in 2021 the firm filed one on behalf of Shufersal against a lawyer who, as part of his campaign against COVID-19 vaccines, claimed that Shufersal’s policy was motivated solely by financial considerations and that it violated employees’ fundamental rights. The claim was accepted. Society for the Protection of Nature vs. HaZinor – The firm represented the Nature Protection Society in a lawsuit against Guy Lerer, HaZinor, and the Fishing Association, following articles implying that gas corporations funded the society’s fishing campaign. The settlement included a live apology from Guy Lerer, and the Fishing Association paid appropriate compensation.
A Racism Claim Against a Public Activist in Caesarea – The firm represents Dr. Isana Goldin, a public activist, in a defamation lawsuit filed against her (and others), alleging that she acted to cancel a house sale in Caesarea to Arabs out of racial bias. A Lawsuit Exposing Misconduct in Lahav 433 – The firm represented a detective from Lahav 433, the police elite unit, who exposed serious facts about senior officers’ conduct. Consequently, the firm filed a lawsuit against the Israel Police and Amir Arazani, a senior officer, for invasion of privacy. The case concluded in an unusual settlement, by which the police paid the officer, while still in uniform, substantial and exceptional financial compensation.

A Few More Facts

For many years, Adv. Amir Tytunovich serves as volunteer legal advisor to the “Yeladim Besikui – Council for the Foster Child” association, board member and legal advisor to the Israel Multiple Sclerosis Association, and Chairperson of the Disciplinary Tribunal of the Sailing Association. He wrote a regular column for “Globes” newspaper. Adv. Tytunovich has served as a lecturer on libel law at Sha’arei Mishpat College, and is frequently invited to participate in media interviews, seminars, panels, and professional workshops on libel law and litigation.