Tytunovich & Co., Attorneys at Law

The attorney and mediator Amir Tytunovich is one of the prominent civil-commercial lawyers, specializing in particular in libel law. Over the years, Adv. Tytunovich has represented public figures in highly publicized cases. The firm specializes in commercial-civil law, including civil litigation, real estate, continuous power of attorney, and more. In addition to professionalism and experience, the firm offers values such as loyal and kind service, crisis management, creative vision, and wise calculated conduct, even under heavy pressure. In view of the aforementioned, the firm has acquired a reputation as a leading and professional firm, and as a reliable source for effective solutions, with a personal and human approach.

About the Firm

When establishing the firm in 2002, Adv. Amir Tytunovich decided that the new firm would be such that the peaceful atmosphere in it would not testify to the turbulent “wars” that would take place through it. The firm’s moto is “We are first and foremost humans, and only then lawyers”. Thus, the “wars” waged by the firm, on behalf of numerous distinguished clients, are conducted resolutely, firmly, and sometimes even crudely, but always in a proper, appropriate, and dignified manner. Every case receives the treatment it deserves, and the firm disapproves of the “copy-paste” method. Adv. Efrat Azoulay, who joined the firm in 2007, also specializes in defamation lawsuits, while also working in the field of real estate. Adv. Eyal Volkovich is a new “acquisition player”.

Outstanding Achievements

Amir Tytunovich, Attorneys at Law is known as a firm that represents senior politicians, both on the national and local levels, public figures academics, prominent media figures, doctors, lawyers, teachers, policemen, accountants, large companies, and more. The firm’s name has been linked to high-profile, well-known and publicized legal cases, some of which have had an impact on public affairs. Among the firm’s clients, past and present: Yitzhak “Buzhi” Herzog, President of The State of Israel, Former Prime Minister of Israel Ehud Olmert, Minister of Education Dr. Yifat Shasha-Bitton, Former Minister Amir Peretz, Former Chief of Staff Dan Halutz, Former MK Revital Swid, the late Alex Giladi, Raanana Municipality, Society for the Protection of Nature in Israel, Shufersal Ltd, the late advertiser Moti Morel, Journalist Yoav Yitzhak, Dr. Shlomo Davidovich, Wiesenthal Center – Jerusalem Museum of Tolerance, and more.
The Soldiers’ Lawsuit Against the Film “Jenin Jenin” – The firm represented the five reservist fighters in the defamation lawsuit, filed against Muhammad Bakri for publishing the film “Jenin Jenin”. The film was presented as a documentary, and the IDF soldiers, who fought in the Jenin refugee camp during Operation Defensive Shield, were portrayed as murderers who carried out a “massacre”. Over the course of 10 years the proceedings reached to the supreme court, and it was determined that the film is full of lies, published in bad faith, and that Bakri’s “I spoke truth” defense turned out to be “pathetic”. Based on these proceedings another soldier, who was identified in the film, won a lawsuit against Bakri, and the movie was banned from screening.
The Netanyahu Family’s Lawsuit Against Ehud Olmert – The firm represented the Former Prime Minister Ehud Olmert in a defamation lawsuit of hundreds of thousands of NIS, filed by Benjamin, Sarah, and Yair Netanyahu, following remarks by Olmert that they are “mentally ill”. The testimonies, brought forth by Mr. Olmert during the trial, show that Sarah and Yair Netanyahu forced their involvement in the Prime Minister’s crucial decision making. Further testimonies were made regarding “very unusual” behavior by the three plaintiffs.
Olga Kravchenko Lawsuit (A.K. of Zadorov case) – The firm represents Ola Kravchenko – a mentally challenged woman, whose former partner falsely accused her as if she murdered the girl Tair Rada RIP – in a libel suit, against the makers of the series “A shadow of truth”, Adv. Yarom Halevi, Zadorov’s advocate, and Adir Habani, the former partner – A.H. The suit was submitted due to many publications in the media, in which the defendants accused Ola of murder, and some of whom even decided she is a “serial killer”. The trial is ongoing.
Yitzhak “Buzhi” Herzog’s Defamation Lawsuit – The firm represented Mr. Herzog in a defamation lawsuit, at the end of which a web surfer was ordered to pay him compensation, after publishing false information, regarding Herzog’s relationship with his mother. Mr. Herzog, agreed to waive a substantial portion of the money, and donated the rest to Na’amat’s women’s shelter. Attorney Amir Tytunovich donated the fee to the same shelter.
Itamar Ben-Gvir’s lawsuit against Ehud Olmert - The firm represents the former Prime Minister, Ehud Olmert, in a defamation lawsuit, for a total of 750,000 NIS, which was filed by the Minister of National Security, Itamar Ben-Gvir due to an interview at a Turkish TV channel, during the “Iron Swords” war, in which Olmert said that Ben-Gvir and his friends were “murderers”, “slaughterers”, etc. The claim is ongoing.
The Huge Lawsuit of the Radio Personality Micha Friedman - The firm represents the veteran journalist, Micha Friedman, who presented for many years the “Good Morning Israel” program. the firm filed a defamation claim, in the amount of 3.4 million NIS. The lawsuit was filed following hundreds of grave publications, made by Friedman’s neighbors, calling him a “mafia boss”, and accused him of criminal and violent behavior.
Yifat Shasha-Bitton’s Lawsuit Against Yair Netanyahu – After Yair Netanyahu said, on live broadcast, that Dr. Shasha-Bitton was responsible for the deaths of many people in the second COVID-19 wave, the firm filed a defamation lawsuit against him on her behalf. The statement of claim states that though freedom of political expression has supreme status under the Israeli law, it also must have boundaries. The trial ended in a compromise, that included an apology, made by Yair Netanyahu to the Minister of Education, twice, live on air.
Alex Gilady Vs. Oshrat Kotler and Neri Livneh - As part of the #METOO campaign, media women Oshrat Kotler (from Channel 10) and Neri Livneh (from Ha’aretz) published as if many years ago Alex Gilady treated them in an inappropriate manner, while exploiting a relationship of authority, whereas Livneh had more elaborated claims against him. After Adv. Amir Tytunovich filed a defamation lawsuit against the two, on Giladi’s behalf, the parties reached a confidential mediation agreement and the publications against Giladi ceased.
Shufersal Ltd.’s First Defamation Lawsuit – After at least 15 years in which Shufersal did not file a single defamation lawsuit, in 2021 the firm filed one against a lawyer who, as part of his campaign against COVID-19 vaccines, published as if Shufersal’s policy stems from business considerations, and that Shufersal violated basic rights of its employees. The lawyer was ordered to pay compensation to Shufersal.
Pro Bono Representation of Defendants in Police Silence Lawsuits - The office responded to a request to represent, pro bono, innocent citizens, against whom “silence claims” were filed by police officers. The lawsuits were filed after, as part of the “Kaplan protests”, they expressed their opinions in an inappropriate manner about the conduct of the police officers during the protest demonstrations. The trials are ongoing.
A Lawsuit that Exposed Misconduct in Lahav 433 – The firm represents a detective from Lahav 433, who raised suspicions of misconduct on part of his commander, and as a result had a defamation lawsuit filed against him by the commander. Disturbing facts about the conduct of senior officers in Lahav 433 an elite unit of the police, were revealed. In light of various findings, which were discovered during the trial, the firm filed a lawsuit against the police and against senior officers for violating the detective’s privacy. The lawsuit ended in a compromise, in which the police paid the policeman, who was still wearing a uniform, considerable and exceptional financial compensation.

A Few More Facts

Adv. Tytunovich is volunteering as the legal advisor of the “Yeladim Besikui – Council for the Foster Child” association. He also volunteers as a board member and legal advisor at the Israel Multiple Sclerosis Association, and in addition, he is the Chairperson of the Disciplinary Tribunal of the Sailing Association. Adv. Tytunovich served for many years as the legal commentator for “Globes” newspaper, with a regular column. Adv. Tytunovich served as a lecturer in the Libel Law course at the Academic Center for Law and Science. Adv. Tytunovich is often invited to participate and speak in media interviews, seminars and panels which focus on libel law.