Keren Zerah
CFO
| Year of Birth: | 1970 |
| Email: | [email protected] |
| Fields: | Real Estate, Consultation |
| Position: | CFO |
| Past positions: | Manager at EY accounting Office |
| Seniority in position: | 9 years |
| Education: | Bachelor's degree in management and economics, The Open University. Accounting studies - Bar Ilan University |
| Member in: | Institute of Certified Public Accountants in Israel |
| Languages : | Hebrew, English |
| Military Rank : | Sergeant |
What is a significant move you have recently made?
Recently, the entire management team has been dealing with the consequences of the war, including rising prices, market stagnation, and labor shortages. However, through proper management, the company has managed to maintain a consistent workflow and progress according to plan. Additionally, as the person responsible for the financial system, we quickly and successfully replaced and implemented a new information system.
What are the significant strengths of the company to you?
CEOs who are experts in their fields are effectively managing the entire construction and development framework from financial, planning, and execution perspectives. They are optimally dealing with the consequences of the war, and previously the pandemic, in accordance with the plans.
What are the central moves that were recently made, and would lead to the company's strengthening in the years to come?
Throughout its years of operation, the company has been making strategic moves by adapting its entire workforce, technology, procedures, and work products to its progress. It maintains a high and precise level of financial, engineering, and operational planning.
What are the main challenges of the company in the next few years?
To succeed and continue doing business during the challenging times we are experiencing.
What are your recommendations for a manager at the beginning of his career?
To learn the field, specialize, and make informed decisions for the company while ensuring satisfied customers.
What is important to remember even during hardships?
That company is stable from a managerial and financial perspective, successfully navigating through challenging times such as the COVID-19 pandemic and war, while also contributing positively to the community.