Shalom Shai

What recent key move did you lead?
In 2020, Donna sold 1,219 housing units and thus became the leading company in the country in terms of sales volume of residential apartments.

The goal for 2021 was to maintain the success and indeed we did so with a new record of 1,565 housing units sold all over the country.

What are the company's strongest attributes?
Donna's significant strength is reflected in our ability as development and contracting company to plan and build about 5,000 housing units at a time. Our extensive experience of over 30 years proves itself in managing a complex mechanism of initiation and construction, up to delivery and customer service.

Which of the company's recent key moves will lead to it becoming stronger over the next few years?
In the past year, the company recruited a CEO: Gen. (Res.) Amir Abulafia, who comes with a vast organizational experience in the largest body in the country - the IDF. The goal is to integrate all departments, along with new areas such as national infrastructure and urban renewal.

What are the main challenges facing the company in the next few years?
Continue to lead the residential real estate market, and strive to be a company with significant financial resilience while maintaining quality construction and excellent service to our tenants.

What would you recommend an up and coming executive?
A novice manager should invest in achieving managerial abilities such as professional and financial management, alongside an emphasis on specialization in human relations. The manager must also neutralize the fear of management and decision-making. For this purpose, he must of course get backing from his superiors.

What should one remember during hardships?
The company must always work conservatively and have the right capital to debt ratio in order to know how to overcome crises. It is never a good idea to overleverage.

Proper management is to take care of having a backup plan suitable for difficult situations.