Gal Friedman

What was the most significant initiative you led recently?
Managed and developed large-scale urban renewal projects, including negotiating and securing the required majority in a complex evacuation-reconstruction project in Haifa, balancing the interests of store and apartment owners after extensive negotiations

Which of the company’s recent key moves will lead to it becoming stronger over the next few years?
First and foremost, the high-quality human capital and the extensive experience of team members. The company directly manages all its projects, ensuring construction quality and strong relationships with property owners

Which of the firm’s recent key moves will lead to it becoming stronger over the next few years?
Identifying projects with future potential while analyzing market trends and taking a medium- to long-term perspective

What are the main challenges facing the company in the next few years?
Maintaining continuous communication with all property owners while advancing projects currently in planning and permitting stages

What would you recommend an up and coming executive?
Be professional. Learn the field thoroughly and develop a habit of paying attention to details. Maintain integrity and transparency to build a reputation that supports complex negotiations and processes with tenants, consultants, authorities, etc.

What should one remember during hardships?
In long-term processes like urban renewal, the end result may not be immediately visible. Focus on the next step. Like assembling a puzzle, progress part by part; each piece clarifies the bigger picture. After achieving one milestone, move on to the next while maintaining an overall view of the project