Moti Malki

What recent key move did you lead?
The recent key move that I led was to reduce the extent of the company's operations where is executes projects for others, and focusing on high-margin projects, mainly projects that the group develops and executes.

What are the company’s strongest attributes?
The company's strongest attributes are its execution capabilities and quality.
The company can execute any project on its own easily and at the highest quality, and this provides it with an image and marketing advantage as a high-quality boutique company and enables it to demand appropriate prices for the apartments it markets.

Which of the company’s recent key moves will lead to it becoming stronger over the next few years?
The recent key moves that will lead to the company becoming stronger over the next few years are:
- Increasing the higher-margin development operations
- Reducing the execution operations and focusing on self-initiated projects
- Lowering the number of projects and focusing on their quality, thus reducing the service and repairs costs.
- Branding the group's subsidiaries under a single marketing name the "Malki Group"

What are the main challenges facing the company in the next few years?
The main goals of the company in the next few years would be:
- To develop a large and sufficient number of high-quality and profitable projects so that the company would be able to execute only projects that it develops, without having to execute projects for others.
- The locate and initiate urban renewal projects
- To continue and improve the execution quality and reach a perfect execution level with 0 failures.

What would you recommend an up-and-coming executive?
- To choose high-quality and good employees
- To conduct operations at a size and quantity you can control

What should one remember during hardships?
To detect the problems and find long-term solutions for them.