Yossi Hasson

What recent key move did you lead?

1. The execution of Israel’s largest Tama project has started, following a tremendous effort that was invested in order to receive a building permit for the project in record time. The project (The Fichman project in Ramat Aviv) is currently under construction.
2. The implementation of the “5 Stages Method” which significantly shortens the Tama process. The longest step in Tama is driving the residents to signing a binding agreement with an initiator. The 5 Stages Method shortens this procedure from several years to several months.

What are the company's strongest attributes?
From its very beginning, the company was built as a leading company in its area. Its main strengths:
1. Experience – the company has about 50 projects, it has the largest number of projects in execution in this field, with a particular emphasis on the city of Tel Aviv.

2. Financial Backing – The company has a particularly strong financial backing which relies on shareholders with extensive real-estate experience and significant financing capabilities. The company is the first the company that received bank support from leading banks to a particularly large Tama project.

3. Cooperation – the company’s project management capability and methodologies, support the sharing and cooperation with the residents throughout the entire project, from the understanding that the project’s quality depends on the cooperation – a critical parameter for the execution of the project.

4. The quality of the final product – the company believes in uncompromising quality. We invest more in costs and execution, and in return, the final product would be significantly better and would have a higher value.

Which of the company's recent key moves will lead to it becoming stronger over the next few years?
The company has proven capabilities of simultaneously managing numerous projects. This capability relies on the organizational structuring of dedicated professional departments inside the company – Project Management Department, Residents Relationships and Management Department, Marketing Department, Architecture Department etc.

What are the main challenges facing the company in the next few years?
1. Shortening the developer selection process in buildings pending urban renewal projects.
2. Improving and reducing the legislation and regulation prior to project execution.

What would you recommend an up and coming executive?
Maintain uncompromising professionalism, integrity, a lot of patience and once again, professionalism.

What should one remember during hardships?
Remain faithful to your truth and integrity at any cost. It’s better to miss a project than bend the facts.