Kassem Abualhiga
Owner and CEO
Pri Vayerek Tamra
Fruits and vegetables wholesalers
| Year of Birth: | 1958 |
| Email: | [email protected] |
| Position: | Owner and CEO |
| Seniority in position: | 40 years |
| Public positions: | Ran for position of Mayor of Tamra |
| Education: | High school |
| Community Activity: | Contributions/active in Israel "Says No to Drugs Foundations" |
| Languages: | Arabic, Hebrew, English |
What is the most significant step you have led recently?
Introduced the younger generation to the business, importing fruit and vegetables.
What are, in your opinion, the company’s most significant strengths?
Good relations with suppliers and customers. Our reputation.
What are the central steps taken recently that will lead to the company’s increased strength in the coming years?
Customer credit insurance, increased imports, increased sales.
What are your recommendations for the beginning manager?
Organization and honesty, control of all elements of the business from the smallest to the largest.
What is it important to remember even when times are tough?
Don’t forget the customers, the employees or the suppliers.