SANI Group

Sani Group is a leading Israeli real estate developer which has been active in the industry since 2007 and specializes in the development of residential properties – both traditional development and initiation of urban renewal projects – Tama 38 and Pinui-Binui. The group specializes in developing properties in the city of Tel Aviv, mainly due to the fact that its founders, Amir Hasid and Nir Amsel, were born and raised in Tel-Aviv and are thoroughly familiar with it. In addition to their deep familiarity with the city, Amir and Nir, both attorneys at law, bring to the table unique construction development experience acquired as award winning real estate developers in NYC. The group has a pleasant friendly-familial atmosphere which also radiates outside to its customers who find an attentive ear and answers to any request and demand.

A Major Specialization in Building Residential Projects in Urban Centers

Sani Group specializes in developing residential projects in urban centers both locally and globally, including urban renewal projects. The company and the subsidiaries are active in many types of construction development projects, including land acquisition, Tama 38, asset-swap (“combination/JV”) transactions, and management of purchasing groups. Thanks to this vast experience in building in international standards and their deep familiarity with Tel Aviv Amsel and Hasid manage to create projects that integrate urbanism, innovation and high NYC standards with an in-depth understanding of the local real estate market and the needs of the Israeli clientele.

The Founders Team

Adv. Amir Hasid, Founder and Owner: Amir specializes in the execution of complex projects, and is responsible for locating properties that have potential, creating unique business models and initiating and leading the deal to its completion. He is considered to be a trailblazer in identifying up and coming areas of the city and is one of the pioneers in the development renaissance of Kerem HaTemanim and Neve Tzedek in Tel-Aviv Amir holds an LL.B. and an M.B.A. from Manchester University in England.
Adv. Nir Amsel, Partner and Founder: Nir is considered a prominent figure in the Israeli real estate market’s investments segment, and is responsible, among other roles, for raising investment capital, including investor relations and support. In light of his vast experience and comprehensive understanding he serves as a real estate pundit in various TV shows, as a guest lecturer in Reichman University in Herzliya, TAU, the Center for Real Estate and more. By education, he holds a B.A., Business Administration and an LL.B. from Reichman University (IDC Herzliya).

Seeing the Customers as Partners

The company sees its customers, whether residents in urban renewal or landowners in asset-swap transactions or apartments buyers, as full partners in every aspect and therefore works with them with full transparency with ongoing reports throughout the entire process on the project’s planning, permit and execution status.

Uncompromising Quality

The company started its property development operations in Israel in the city of Tel Aviv and later sprawled to all of the cities in central Israel, from Holon and Bat Yam in the south to Herzliya in the north and Petach Tikva in the east. Through a professional integral team and its longstanding experience, it continues to initiate and create projects in prime locations in central Israel, which are added to the impressive portfolio that the company built to date in Tel Aviv. Sani Group maintains uncompromising quality, and its core values of assurance, transparency and reliability are expressed across every project – from the concept and planning stages to the personal attention to its customers and journey partners. The company chooses its projects with great care and its hallmark is its ability to treat existing residents or new buyers respectfully and without presumptions.

Creating Personally Tailored Solutions

The group’s mission is to initiate projects that meet the real needs of people while generating solutions that are customized to every environment and community. Due to its unblemished professionalism, its efficient and accurate decision-making capability, and its personal involvement throughout the entire project, Sani meets every need and aspiration of its customers and turns their dreams into a reality.

Notable Current Projects

101 Rothschild Boulevard, Tel Aviv: in Tel-Aviv’s best location, A unique landmark building is being built in the historical Max Klein House on Rothschild Av. The building would undergo a comprehensive conservation process that would turn it to the first building in Israel aspiring to receive the international health standard mark “WELL”. Three new top stories and a new garden level would be added to this historical building, with a very prestigious finishing level as appropriate to this unique location. The project is characterized by accuracy, ideal planning, and maximal attention to the resident’s needs. This boutique building has only 6 above grade stories with a variety of spacious apartments, ranging from 3-bedroom to impressive garden apartments. Each apartment has a lavish technical spec and boasts beautiful and traditional-style urban balconies. The project’s finishing level is expected to be particularly high and luxurious and the residents would benefit from personal concierge services. The project will also boast one of Tel-Aviv’s prime luxury penthouses on the entire top floor.
23 Malan, Kerem HaTemanim: A boutique residential project at the heart of the neighborhood, near the beach, HaCarmel Market, the lively street of Sheinkin, Rothschild Av., and more. The project’s residents would benefit from unique and distinctive design, attentive planning, a lavish technical spec and an uncompromising residential experience. The project offers spacious 3-bedroom apartments with designed urban balconies and a spectacular 3-level penthouse with rooftop access and a private swimming pool.
53 HaHagana, Herzliya: A luxury project in Green Herzliya which attracts young families. The project is characterized by a modern and unique architectural façade, spacious apartments and balconies with a view to the south and the east. The apartments mix includes spacious 3-5-bedroom apartments and spectacular penthouses with huge balconies. The apartments boast lavish technical spec with a safety room in each apartment and modern glass windows in the balconies.
82 Nordau Boulevard, Tel Aviv - in the perfect location in District 3 in the old north neighborhood of Tel Aviv. The area, which is considered the most sought-after residential area in the city, boasts full access within a very short walking distance to some of Tel-Aviv’s main attractions such as: The Beach, Independence Park, HaYarkon Park, the Basel complex, Dizengoff Street, and Ibn Gvirol Street, which is a main transportation thoroughfare, including light rail stations, allowing easy access to and from the city center. The project is TAMA 38/2, the demolition of the existing building and the construction of a new 7-story building above two basement floors including parking for each apartment. The area is characterized by some of the city’s leading educational institutions for a variety of ages and creates a perfect and harmonious balance between life in the vibrant center of the White City and pleasant, safe, and comfortable family and community life. The project will offer 3/4 room apartments, duplex garden apartments and a spectacular, unique, and extraordinary penthouse.