Shorashim Group

Real estate initiation, construction, urban renewal

Company's Profile

Established:	1994
Line of Business:	Real estate initiation, construction, urban renewal
Address:	15 Hamenofim St., Herzliya
Phone:	972-3-5595594 \| *8419

Email:	[email protected]
Website:	http://Shorashim-group.com

Company Executives

Adir Alfasi

CEO of Development Company & Co-Owner

Shorashim Group
Assaf Maymon

CEO of Execution Company & Co-Owner

Shorashim Group
Ralph Hirschfeld

Chairman of the Board of Directors and Co-Owner

Shorashim Group
Dan Saltzman

Vice Chairman of the Board of Directors and Co-Owner

Shorashim Group
Daniel Moskovitz

Co-Owner

Shorashim Group

About Shorashim Group

Shorashim Group - Expertise Across the Entire Real Estate Cycle

Shorashim Group is among Israel’s prominent real estate companies, specializing in residential development, planning, and construction, with a strong focus on urban renewal. Backed by significant financial resources, the Group advances complex projects while emphasizing quality, reliability, and on-time delivery.

Urban Renewal Specialists

Shorashim combines engineering expertise, innovative planning, disciplined management, and economic insight to move urban renewal projects from concept to completion. Its approach is built on delivering practical results and creating long-term value for residents.

Relationships Built on Trust

Shorashim maintains continuous and transparent communication with property owners throughout every stage of a project. The same collaborative approach guides its work with authorities and professional consultants, helping ensure realistic commitments, responsible decision-making, and confidence among stakeholders.

A Fully Integrated Structure

What distinguishes Shorashim is its combination of development expertise, financial strength, and in-house execution capabilities. Backed by over 20 years of residential development experience, a dedicated real estate investment fund, and Elmir’s 50+ years of construction expertise, the group maintains control of every project stage, from planning and permitting through construction and handover.

Engineering-Led Execution

Elmir’s extensive construction experience supports early risk identification and informed decision-making. Engineering considerations are incorporated from the planning stage, creating continuity between project design and on-site execution.

Consistent Quality and Control

By integrating construction capabilities within the group, Shorashim reduces reliance on external parties and maintains close supervision throughout execution. This structure enhances quality control, responsiveness, and project continuity, even during periods of market uncertainty.

Advancing Complex Projects

Over the years, Shorashim has taken over and advanced projects that had remained stalled under previous developers, often for extended periods. By combining entrepreneurial expertise, advanced engineering and planning capabilities, and a deep understanding of regulatory and permitting processes, the group has restored property owners’ confidence, established viable paths forward, and turned stagnation into progress. This capability is particularly valuable in urban renewal projects, where success depends on effectively navigating planning, regulatory, and community-related challenges.

Selected Projects

Projects Under Construction

21 Amnon VeTamar, Ramat Gan - 24 units, Tama 38/2
4 Lohamei Sinai, Ramat Gan - 24 units, Tama 38/2

Projects in Planning

121-123 Histadrut & HaBrosh, Holon - 124 units, demolition and reconstruction project
125 Histadrut, Holon - 124 units, demolition and reconstruction project
9 Hatziporen Street, Holon - 48 units, demolition and reconstruction project
4-6 Ben Amram Street, Holon - Pinui-Binui project
1 Bar Kochba Street, Petah Tikva - Pinui-Binui project

Photo Gallery

21 Amnon VeTamar St., Ramat Gan

121 + 123 Histadrut & HaBrosh, Holon

4 Lohamei Sinai, Ramat Gan

28 HaGat, Ramat Gan

Company Rankings

Building Renewal Ramat Gan