Nir Yanushevsky
Group CEO
| Year of Birth: | 1978 |
| Linkedin: | Click to View |
| Facebook: | Click to View |
| Position: | Group CEO |
| Past positions: | One of the founders of ConTech – a unique technology center which was established (2017) in cooperation with the ministry of Housing and Economy, with the aim of turning Israel into an international center for construction and real estate technologies. |
| Seniority in position: | 20+ years |
| Public positions: | Vice President, Chairman of the Construction Wing and Chairman of the Safety Committee in the Israel Builders Association. Board Member of the Occupational Safety and Health Institute. |
| Education: | B.A., Philosophy, Economics and Political Science from the Hebrew University; M.A., Diplomacy and Defense (cum laude), Tel Aviv University. |
What recent key move did you lead?
Returning to executing residential projects for other contractors. For many years we didn’t do so, but two years ago we decided to split the execution division into two arms – residential and projects, as we identified a real market need for experienced high-quality professional contractors in the residential market. This move proved itself and we already have several projects that we are executing for developers.
What are the company’s strongest attributes?
The company is distinct in its vast flexible thinking, innovation and passion to crack complex challenges. We have the capability to brainstorm and find solutions that others didn’t think of, and also the capability to execute them in an optimal manner.
Alongside this, we constantly strive for improvement, as expressed by our desire to perfect our work methods alongside with implementing technologies, emphasizing high-quality manpower, efforts for improvements in the fields of safety and quality and more.
Which of the company’s recent key moves will lead to it becoming stronger over the next few years?
Beyond splitting our construction execution operations into the residential and projects divisions, as I mentioned above, we initiated another move for formalizing our startup investment activities through a dedicated fund, and I believe that this move would create a major strength in this field for us. In addition, we changed the holding structure of the company in order to streamline the management of the operations and enable smoother inter-generational transfers. We work extensively in the field of safety with the aim of becoming the national leaders in construction safety in the safety star program and through the company’s ISO 14001 and 45001 certifications.
What are the main challenges facing the company over the next years?
First and foremost, to emphasize the company quality and excellence values, in a market where the main motif is cheap prices. Second, to find ways to make residential construction more efficient and cheaper in order to enable the future generation to buy apartments at reasonable prices. And finally, to expand the company’s growth drivers in order to bolster and strengthen it for the future.
What would you recommend an up-and-coming executive?
My main recommendation would be to maintain sufficient thought flexibility and understand that if the construction industry is operating in ways that seem conservative and traditional, there is a reason for this and it is best to gain an in-depth understanding of the matter. On the other hand, believe that everything can be changed and that there is always a way to improve your modus operandi.
What should one remember during hardships?
That we are all human beings and that we are here for each other. Keep in mind that the workplace must be a place of friendship and camaraderie also during hardships. And of course, its worth remembering that every crisis is also an opportunity for renewed growth.