Hila Lenchner

What are the company’s strongest attributes?
First, it is a well-established company with 40 years of experience in real estate, setting it apart from many of the newer developers in the industry. Second, it is a family business that believes in providing tenants with personal, attentive service. The company’s leadership is always accessible, enabling fast and efficient decision-making while minimizing bureaucratic hurdles. 

Which of the company’s recent key moves will strengthen in the next few years?
The company is currently placing emphasis on development and initiation. To support this, it has recruited high-quality professionals to lead business development and manage project licensing.
The company is currently promoting about 1,500 residential units. 

What are the main challenges the company faces in the next few years?
As the planning committees’ current approach increasingly focuses on district-wide complexes rather than individual buildings, we place great importance to advancing projects that encompass several buildings simultaneously, which can be defined as urban-renewal complexes. Within such complexes, we can promote mixed-use development that integrates commercial areas and office spaces alongside residential buildings, thereby creating vibrant community life.
In addition, adapting to evolving green building standards and ensuring compliance will be a key challenge. Expanding to audiences beyond the Sharon region, while continuing to serve our loyal client base, is also essential. 

What would you recommend to an up-and-coming executive?
Always nurture positive interpersonal relationships with your staff. Mutual respect creates successful collaborations that drive the company forward and help achieve its goals. 

What should one remember during hardships?
If you prepare and set aside resources for a rainy day, you will find it easier to withstand more difficult times.