Digital Turbine

Advertising and Mobile Apps

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Company's Profile

Established: 1998
Line of Business: Advertising and Mobile Apps
Address: 4 HaPsagot St., Hi-Tech Park, Petah Tikva
Phone: 972-54-9940410, 972-73-7073800
Email: [email protected]
Website: http://www.digitalturbine.com
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Company Executives

  • Gal Aviv, Digital Turbine

    Gal Aviv

    GM Digital Turbine Israel

    Digital Turbine

  • Moran Shiri, Digital Turbine

    Moran Shiri

    VP Human Resources

    Digital Turbine

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About Digital Turbine

Digital Turbine specializes in mobile advertising, working with all stakeholders in the mobile ecosystem. The company’s solutions serve a wide range of audiences in the content industry, such as app developers, mobile device manufacturers, mobile carriers, and the world’s largest brands and agencies looking to advertise through mobile phones. Founded in 1998 in the United States, DT is publicly traded on NSADAQ at a valuation of billions of dollars. In recent years, Digital Turbine has acquired several tech companies specializing in mobile advertising for over a billion dollars, including AdColony, Fyber, and Appreciate, and appointed Gal Aviv, who led Fyber’s technology development, as GM of Digital Turbine in Israel.

The Company’s App Advertising Technology Reaches Billions of Users Globally

Digital Turbine collaborates with major phone manufacturers (Samsung, Motorola), leading mobile service providers (AT&T, Verizon), large app developers (Playtika, Zynga, Uber), and global brands (McDonald’s, Starbucks, Unilever). The company’s technology is embedded in over 800 million devices worldwide, and its app advertising technology reaching over 1.2 billion users around the world monthly. The company’s headquarters are in Austin, Texas, with offices in more than 20 cities around the world, including San Francisco, New York, London, Berlin, Beijing, Warsaw, and Singapore. The company employs nearly 1,000 workers - with the Israeli tech hub, with over 120 people, being its largest location.

Tens of Millions of Ad Requests Per Minute

App developers working with the company benefit from advanced advertising services that enable discovery and exposure for apps on new mobile devices from the moment a user turns it on for the first time and throughout the device lifetime. The company’s solutions process large volumes of data using some of the industry’s most advanced technologies, including Druid, Spark, Airflow, Kubernetes, and others. Digital Turbine’s systems process tens of millions of ad requests per minute, connecting app users with advertisers worldwide across a variety of apps and industries in real time.

Company Platforms

Digital Turbine offers a variety of monetization and User Acquisition solutions. The Monetization solutions provide app developers with a mechanism to generate revenue through ads:

DT Exchange - One of the world’s leadin marketplaces for app developers and advertisers. The platform allows trading in some of the largest volumes of ads versus ad spaces, campaign management, and automatic strategy building to optimize profits for every advertiser and app owner.

DT Offer Wall - A unique product offered by only a few companies in the industry. It provides users with different incentives (like game coins) in exchange for answering surveys, watching video ads, and more. The Offer Wall benefits both advertisers, who gain guaranteed views, and users, who enjoy free usage and perks in games and apps.

DT FairBid - DT’s mediation platform that gives developers and publishers control over which ad networks to integrate, how to prioritize them, and how to optimize ad placements to maximize revenue. DT FairBid supports integration with an array of leading ad networks. DT FairBid also provides a unified auction environment (DT Exchange) for developers and publishers to offer their inventory at auction in real time.

App developers and global brands strive to increase and diversify their user base. This is where the company’s User Acquisition solutions come in. Digital Turbine’s technology is embedded in over 800 million devices worldwide, allowing app developers to expose users to their apps from “Day 0”, the moment a user turns on a new device for the first time - and remain present throughout the device lifetime. Reaching users from the first moment is considered a major growth driver for app developers, providing an early opportunity to present a specific service and opens the door to further app downloads and installations later on.

Furthermore, the company plays a key role in creating a fair, alternative ecosystem that fosters growth and innovation for the entire mobile app economy by fostering new avenues for users to discover and download apps beyond the familiar Google and Apple app stores. While regulators worldwide working to open the app market for consumers, players like Digital Turbine already offer an alternative app store and other solutions, enabling users to find apps in new places. In this newly developing ecosystem, app developers will enjoy significantly lower fees and much larger user acquisition opportunities, while mobile carriers will enter the app discovery and download world to create a better user experience and increase revenue opportunities from apps users download.

Investing in Human Capital

The company puts an emphasis on investing in its employees around the world. Employees enjoy a competitive benefits package, as well as a variety of welfare activities throughout the year. The company manages personal development processes, performance management, professional development, and annual benefit increases. The company and its employees are involved in community activities, including promoting tech education, supporting disadvantaged populations, and most recently, focusing on supporting reservists, combat units, and victims of the October 7th attacks.