Automotive, DIY and Logistics
Chairman of the Group
About Zbeda Group
Zbeda Group was founded in 1964 by Mr. Shlomo Zbeda, the Group’s President, who fully owns it. This leading group is active in importing and marketing a wide variety of vehicle-related products. In addition, the Group is active in the logistics services and Home DIY products segments. The Group owns several companies and it employs more than 250 employees, with about 8,000 customers across Israel. The Group’s headquarters is located in the “Lev Ha’Aretz” industry zone in Rosh Ha’Ayin. The Group is considered to be highly advanced and innovative and it utilizes cutting-edge technologies and management practices from the high-tech industry. Nevertheless, the Group has been maintaining the warm and familial atmosphere, both amongst its employees and with its customers.
An Umbrella for Diverse Operations
Currently, the Group includes the following companies and operations: Gal-Or, Sher Accessories, Ferromat, S.A. Air Conditioning, Gal-Or Security, Elrom, Station and Atlas Logistics. The Group’s areas of expertise are electric and lighting parts for vehicles, emergency vehicles products (sirens, lightbars etc.), automobile A/C, braking, mechanical parts, oils and additives, car care products, car accessories and multimedia, filters, parts for trucks and buses and home DIY products (such as power screwdrivers and drills).
Shlomo Zbeda – The Group’s History
The Group started as a small store (named “Gal-Or”) for automobile electric and lighting supplies, which was founded by Shlomo Zbeda in the 1960s on Yitshak Sadeh St. in Tel Aviv. Throughout the years and in order to expand the products’ diversity and customer base, Shlomo merged into Gal-Or Ltd. other automobile products companies which had direct synergies with the existing operations, and the business operation grew and expanded while turning the small company into a mega-group which offers comprehensive automobile solutions. Shlomo, who served throughout the years as the Group’s CEO, the visionary and driving force for all of its various operations, currently serves as the Group’s President and is involved in all of its executive decisions.
Well-Known and Market-Leading Brands
Zbeda Group is a senior member of Nexus Automotive, an organization which brings together the leading global automobiles suppliers and marketers in more than 130 countries. Zbeda Group is the exclusive representetive of Nexus Automotive in Israel and it is the Israeli representative of the world’s best large brands, such as Hella, Depo and Valeo in lighting, Febi, TRW and Hella Pagid in braking and mechanics, Denso and Sanden in Car A/C, Federal Sound Off, Signal and Whelen in security and emergency vehicle systems, Liqui Kixx, Wolf, Mahle, Moly and STP in oils and filters, Thule, American Eagle and California Scents in car accessories and more. The company’s huge product selection provides solutions for all of its customers in the automotive industry.
Atlas – An Advanced Logistics Center
In 2014, the company built a state-of-the-art logistics center in the “Lev Ha’Aretz” industry zone in Rosh Ha’Ayin. The center is operated by Atlas Logistics Ltd. (fully owned by the Group) and includes an area of 19,000 sq.m. with advanced automation technologies. The center provides the highest level of service and availability in the field of logistics in Israel due to the unique service requirements in the field of vehicles, which are made possible by ATLAS ‘large distribution system, which provides optimal logistical solutions for the Group’s customers as well as external customers from various fields for the Group’s customer and to external customers from various sectors (not necessarily from the automobile sector).
Since many automobile products, and chemicals, in particular, are multi-purpose and suitable for household and professional uses, the group entered the Home DIY segment in recent years, and it currently markets products such as power tools, silicones, sealants, paints, irrigation pipes and more, which are marketed primarily in paint shops and large DIY chains.
Unique Service Concept
The Group’s customer services serve as its guiding light and created a reputation that precedes it. In addition, the company has the capabilities for reaching any point in Israel with very high availability for its customers. It should be noted that about 85% of the company’s sales are delivered directly to its end customers – the automobile repair workshops – almost without any intermediaries – a very unique practice in Israel’s automobile sector.
The Group’s Customers
The Group has about 8,000 customers including repair shops, spare parts stores, convenience stores, gas stations, government ministries, local authorities, the Israeli Police, IDF, Madah, leasing companies and car importers. The Group is considered to be the leader of the Israeli automotive aftermarket.
Nexus Automotive is the largest trade organization in the world in the field of car aftermarket, which made i its mission to help and promote various initiatives, creativity and innovation such as training professionals and establishing a network of franchise garages nationwide, which the group works to establish. The group is a member of the organization’s top strategy committee and works extensively within it.
Mobilion Ventures is a VC investment fund startup in the automotive field, focusing on Aftermarket. The group established this fund together with Nexus with the aim of adjusting, adapting and leading the upcoming changes in the car services field. Among others, international companies such as Mitsubishi Corporation, Delphi-BorgWarner and more are investing in the fund.
Eyal Zbeda, Chairman of the Group
Shlomo’s son, is part of the next generation of the Group’s executives. He studied business administration and computer sciences in the Interdisciplinary Center Herzliya and has been working in the group from more than 20 years. Eyal experienced various roles, including mid-level management roles, until he reached the position of chairman.
Raanan Simhon, Deputy CEO
a CPA. Worked in Ernst & Young for 9 years in a variety of management roles and cross-organizational support roles including account management for some of Israel’s largest companies. He arrived at the Zbeda Group in 2013 and established its finance wing as part of the Group’s vision to switch to a structure which includes all of the Group’s operations under a unified headquarters and logistics.
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