The Urban Renewal Corporation

The Urban Renewal Corporation is one of Israel’s leading and most stable firms in the field, with over 70 successful projects, 22,000 residential units in planning, and 10,000 square meters of commercial space nationwide. Over the next three years, it plans to build more than 2,000 housing units annually, with a total deal volume in the billions of shekels. The company’s success is rooted in its collaborative approach with homeowners, offering tailored solutions that build trust and foster long-term partnerships. This vision has led to dozens of projects across Israel, resulting in thousands of satisfied families. Founded in 2009 by Tal Goldstein and Ami Kahlon, the company quickly became a pioneer in urban renewal. Ami was one of Israel’s first developers to champion the field as a solution to the housing shortage and a key national interest. Tal began his real estate career in the U.S. in the 1990s, establishing a company specializing in real estate management and development. Both view urban renewal as the ideal way to provide new housing, rejuvenate aging city centers, enhance safety, and support national growth.

Company Activity

The Urban Renewal Company’s activity in initiating evacuation-reconstruction (Pinui-Binui) projects is evident across the entire country, from Nahariya to Be’er Sheva, and in between, Tel Aviv, Bat Yam, Ramat Gan, Bnei Brak, Givat Shmuel, Ness Ziona, Petah Tikva, Holon, Beit Shemesh, Jerusalem, Or Yehuda, Herzliya, Nahariya, the Krayot, and Beer Sheva.
The company consistently targets high-demand urban areas where innovative solutions are required to maximize the number of apartments within limited spaces.
In many cases, projects are realized thanks to the company’s accumulated planning experience in the field of urban renewal in Israel, particularly its expertise in working with planning authorities and local governments.

Selected Projects

The company initiated and led the groundbreaking Pinui-Binui project at 64-68 La Guardia Street in Tel Aviv, where three old railroad buildings with 72 apartments were demolished and replaced by four buildings of 7-9 floors, containing 275 apartments and commercial space. The apartments were delivered to satisfied residents, and occupancy was completed in October 2020. The project is valued at approximately 630 million, and its impact on the neighborhood is already evident. Simultaneously, the company is successfully leading several significant projects in the Yad Eliyahu neighborhood, which together comprise approximately 600 apartments, as well as commercial and public spaces. These projects, currently in the advanced construction or building permit stages, are expected to create a major environmental transformation and breathe new life into the veteran neighborhood.
The company has achieved notable successes in other cities as well, leading dozens of advanced-stage Pinui-Binui projects. For example:
The NEO HaRoe Project, located at 151-153 HaRoe Street, Ramat Gan, is valued at 210 million. This beautiful project received a building permit in January 2020 and involves demolishing two old railroad buildings with 38 apartments and constructing two unique new residential buildings with 108 apartments. The project has been completed and apartment handovers have been finalized.
NEO Ben Gurion Project, Givat Shmuel, launched in 2020, valued at 250 million, this large project at 2-6 Ben Gurion Street (western entrance of the city) involves replacing three buildings with 36 apartments with two 15-story towers containing 148 apartments. This project has also been completed and delivered.
A major project on HaTayasim Street, Tel Aviv (in collaboration with B.S.R.), is also under construction. In this project, six old railroad buildings at 6-10 HaTayasim and 10-14 Brenfeld Streets were demolished, and in their place, four 7-9 story residential buildings are being built, comprising a total of 260 new apartments, compared to the 72 apartments in the original buildings.
The company is also vigorously promoting Pinui-Binui projects in non-central regions, including as the developer of the NEO HaBayit BeKantari project in the Ramat Lehi neighborhood of Beit Shemesh. This massive project, approved in January 2020 by the National Planning Committee (VATMAL), will replace 176 1950s-era apartments with approximately 1,195 new units in ten buildings ranging from 9 to 24 stories. Project value: approx. 1.6 billion.
The company has also begun executing the HaGiborim 2-4 project in Bat Yam, one of the city’s major Pinui-Binui developments. Two old residential buildings with 53 apartments were evacuated and will be replaced by 256 new units in two modern 30-story towers.
In total, by 2025, the company is expected to have six projects under construction, with a total turnover of approximately 3.2 billion.

Zoning Plan Changes in 30 Projects Nationwide

Over the years, The Urban Renewal Company has proven its strength, professionalism, and ability to execute complex projects, particularly in working effectively with local and national planning authorities. It has led to zoning changes in 30 projects across Israel, processes that require expertise, coordination with many stakeholders, and strong financial backing to secure long-term success and bank financing.

Quiet Strength, Leadership, and Involvement of Homeowners

The company acts as a steady and reliable anchor for homeowners throughout the long project lifecycle. Its CEOs, project managers, and 70-member team maintain direct communication with both resident committees and individual homeowners, offering consistent support and responsiveness.

Apartment Owners Are the Developer’s True Partners

Operating in the challenging field of evacuation and reconstruction, the company places homeowners at the center. Recognizing them as the landowners and true partners, the company is committed to protecting their most valuable asset—their home—as the foundation for project success. Transparency, trust, and meeting residents’ needs are essential to every project.

Subsidiary - The Jerusalem Urban Renewal Company

In 2018, following its success in promoting major projects with minimal bureaucracy, the company partnered with Jerusalem-based ISA Group to establish The Jerusalem Urban Renewal Company. It currently leads 24 plans in high-demand areas of Jerusalem and Bnei Brak, involving thousands of residential units and commercial space. In 2020, the Israel Towers Group joined as a major partner. The group, co-owned by the Wasserman family (USA) and the Sheffer family (Israel), manages hundreds of thousands of square meters of office, commercial, and industrial space nationwide, bringing decades of real estate expertise and a strong industry reputation.