
City People - Urban Renewal
Urban Renewal


Company's Profile
Established: | 2007 |
Line of Business: | Urban Renewal |
Address: | 46 Herbert Samuel St., Sea Twin Towers, Tel Aviv Tel: *3821 |
Phone: | 972-3-5173838 |
Fax: | 972-3-5105880 |
Email: | [email protected] |
Website: | https://www.city-people.co.il/ |

Company Executives
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Gilia Breger Kolitz
V.P. Operations, Deputy CEO
City People - Urban Renewal
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Morr Warszawski Yaniv
V.P. Finance
City People - Urban Renewal
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Yarden Aharoni
V.P., Legal Counsel and Company Secretary
City People - Urban Renewal
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Gal Oren
V.P. Engineering
City People - Urban Renewal
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Eyal Harari
V.P. Planning
City People - Urban Renewal
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Rotem Winter
V.P. Business Development
City People - Urban Renewal
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Liat Weisbord Reouveni
V.P. Marketing and Sales
City People - Urban Renewal

About City People - Urban Renewal
City People is an entrepreneurial company that specializes in the initiation, management, and construction of residential projects within the framework of urban renewal, focusing on projects in Tel Aviv-Yafo, Herzliya, Givatayim, and Bat Yam. The company is among the leading firms in the field of demolition and construction, Tama 38, and urban renewal according to Globes and Madlan rankings. City People was founded by three Air Force fighter pilots, including the CEO, Ron Hen. City People has been demonstrating proven success in leading and managing complex projects under challenging timelines, for over 15 years. The company executed one of the first projects under the Tama 38 program in Tel Aviv-Yafo and delivered the first demolition and construction project under the Neighborhoods Plan. City People is currently leading approx. 60 unique urban renewal projects, including large-scale demolition and construction projects, and new residential buildings, focusing on Tel Aviv-Yafo. The company collaborates with Israel’s leading architectural firms, which are responsible for planning the projects, under the supervision of the company’s internal architecture and planning department.
Sound Financial Backing
City People is a subsidiary of Rotshtein Real Estate, a public company that has been operating for about 70 years, which initiates and executes large-scale residential and commercial projects, nationwide. The strategic partnership between the companies, combined with experience and financial capabilities, enables City People to initiate and construct significant projects with full banking support for each project. This forte facilitates the acceleration of the company’s strategy implementation and continuous growth within its scope of activities. In 2023, the company completed a successful issuance of its first bond series and received high demand, indicating firm trust from institutional organizations and leading investors in Israel.
Transparency and Dedicated Customer Service as Leading Values
City People was awarded with Madlan’s Transparency Award, as the company with the highest ratings from apartment owners in Tel Aviv-Yafo. The company prioritizes the well-being of its residents and maintains dedicated service in all its activities, knowing that urban renewal projects present a complex process for the apartment owners living in the building. Therefore, City People invests significant resources in order to keep in touch with property owners, to provide them with a different and friendly experience throughout the project’s lifecycle.
Property Owners as Community Partners
Today, many apartment buyers seek a sense of community in their future residence. City People is a part of the community of property owners in its projects, and believes property owners are partners with shared interests. City People is committed to building apartments and buildings that enhance the quality of life for property owners and remains a full partner not only until the keys are delivered, but also as a life partner after the project’s completion.
Selected Projects
35-45 La Guardia Complex, Tel Aviv: A demolition and construction project. Six terraced houses, totaling 114 residential units, will be demolished for the construction of a new residential complex with 420 housing units, commercial frontage on La Guardia, and a public building.
60-62 Lohamei Gallipoli Complex, Tel Aviv: A NOP 38/2 (demolition and construction) project. Two terraced houses with 28 residential units will be demolished for the construction of a new residential complex with 72 residential units on 8 floors.
60-64 Ma’apilei Egoz St., Tel Aviv: A demolition, construction, and densification project. As part of the project, which combines demolition and densification, a terraced house will be demolished and replaced by a 22-story tower including public spaces on the ground floor. The new project will include about 157 new residential units.
8-16 Almagor St., Tel Aviv: A demolition and construction project that includes 5 old buildings. A new complex with 3 high-rise buildings and a 30-story tower will be constructed. A total of 260 residential units will be constructed, some of which will be for long-term rental.
Reines Workers’ Dormitories, Tel Aviv: A unique demolition-construction-densification-preservation project. The historical building currently has about 78 residential units and a commercial unit, which will be transformed into a new complex including a complete renewal of existing buildings and partial demolition. The complex will include the renewal and upgrading of the inner courtyard and include shared spaces for the residents.
Horkanos Complex, Tel Aviv: A demolition and reconstruction project. A complex building with 95 residential units and commercial spaces will become a 6-story building with a setback roof, with 145 residential units and shops.
19 Remez St.: A demolition and reconstruction project. Demolition of a 12 residential unit building and construction of a 6-story building with two setback floors, including 20 housing units.
4 Muzir St.: A demolition and reconstruction project. Demolition of a 12 residential unit building and construction of a 6-story building with two setback floors, including 25 residential units.
10 Modigliani St.: A demolition and reconstruction project. Demolition of a 12 residential unit building and construction of a 6-story building with two setback floors, including 21 residential units.
1 Bezalel St.: A demolition and reconstruction project. Demolition of an 8 residential unit building and construction of a 6-story building with two setback floors, including 18 residential units.
11-13 Pinkas St.: A demolition and reconstruction project. Demolition of a 26 residential unit building and construction of an 8-story building with two setback floors, including 48 residential units.
7 Katznelson St.: A demolition and reconstruction project. Demolition of a 15 residential unit building and construction of a 6-story building with two setback floors, including 25 residential units.
18 Clay St.: The first demolition and reconstruction project delivered under the Neighborhoods Plan 4. Demolition of a 13-unit building and construction of an 8-story building with two setback floors, including 24 residential units.
3 Melchett St.: The historic Bialik House, the residence of Chaim Nachman Bialik’s family. A building for preservation, including restoration and an addition of 2.5 floors.

Projects
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3 Melchett
The historic Bialik House, the residence of the family of Haim Nachman Bialik, a building for meticulous conservation, restoration and an addition of 2.5 storeys.More info3 Melchett -
18 Clay
Demolition and Reconstruction: a building with 13 apartments would transform into a building with 8 storeys and a setback storey, with 24 apartments.More info18 Clay -
10 Modiliani
Demolition and Reconstruction: a building with 12 apartments would transform into a building with 6 storeys and a 2 setback storeys, with 20 apartments.More info10 Modiliani -
7 Katznelson
Demolition and Reconstruction: a building with 15 apartments would transform into a building with 6 storeys and a 2 setback roof storeys, with 25 apartments and stores.More info7 Katznelson -
11-13 Pinkas
Demolition and Reconstruction: a building with 26 apartments would transform into a building with 8 storeys and a setback storey, with 48 apartments.More info11-13 Pinkas -
13 Sutin
Demolition and Reconstruction: a building with 8 apartments would transform into a building with 5 storeys and 2 setback storeys, with 13 apartments.More info13 Sutin -
7 David Yallin
Demolition and Reconstruction: a building with 9 apartments would transform into a building with 6 storeys and a 2 setback storeys, with 17 apartments.More info7 David Yallin -
36 Sharet
Demolition and Reconstruction: a building with 12 apartments would transform into a building with 6 storeys and a 2 setback storeys, with 20 apartments.More info36 Sharet -
30 Bloch
Demolition and Reconstruction: a building with 10 apartments would transform into a building with 6 storeys and a 2 setback storeys, with 18 apartments.More info30 Bloch -
19 Remez
This unique project would enable you to enter from the front door into your new urban dream lives, and it invites you to live Tel Aviv from the city's most popular location.More info19 Remez -
Horkanus Complex
Demolition and Reconstruction, a complex building with 95 apartments and commerce area, will transform into a building with 6 storeys and a setback roof storey, with 145 apartments and stores. -
35-45 La Guardia Complex
A Pinui-Binui complex, 6 townhouses with 114 apartments will be evicted and in their place a new 420-apartment building will be constructed, including a commercial façade that faces La Guardia St. and public building. -
29 king David
Live like kings in the heart of the boulevard, in the center of King David Street, between Weizman Street and Rabin Square. Enjoy the quietness of the park near home, take a walk with the family in the magical evening hours, stop for ice cream, go to a museum or indulge in a good restaurant within walking distance. This is our north Tel Aviv.More info29 king David -
146 Jabotinsky
A new urban building for people who like to have it all. This is the perfect location for Tel Avivians who love intimacy, quality, fashion and luxury on the one hand, and on the other hand love the sweeping pace of the city. Offers easy access to Savidor train station, Namir and Ayalon roads, and within walking distance from Kikar HaMedina.More info146 Jabotinsky -
15 Zeitlin
The perfect combination between a quiet green street and the heart of Rabin Square. For those hardcore Tel Avivians, who want to be up-to-date on everything that is happening in the city and enjoy all the special events that only Tel Aviv can offer. Fall in love every day anew with the young and kicking spirit of the city.More info15 Zeitlin

Company Rankings
- Buildings Reinforcement Demolition and Construction Projects in Tel Aviv
- Buildings Reinforcement Demolition and Construction Projects
- Buildings Reinforcement Demolition and Construction Projects in Tel Aviv
- Buildings Reinforcement Demolition and Construction Projects
- Buildings Reinforcement Demolition and Construction Projects
- Buildings Reinforcement Demolition and Construction Projects in Tel Aviv
- Buildings Reinforcement Demolition and Construction Projects in Tel Aviv
- Buildings Reinforcement Demolition and Construction Projects

Facts & Numbers

23
Total Projects

17
Total Projects before building permit

3
Total Projects after building permit

3
Total Projects Populated in 2018