Sela Binui - Amnon Sela Group

Sela Binui was founded in 2002, and serves as the real estate division of the Amnon Sela Group. The company develops, markets, and constructs high-budget real estate in multiple sectors including residential, commercial, and office projects in Israel and worldwide.
The company specializes in identifying and securing land and lots with major entrepreneurial potential, and in implementing advanced construction methods while maintaining values of quality and excellence.
This, in addition to the extensive experience it has amassed over the past two decades, is translated directly into spectacular multibillion-shekel projects that include thousands of housing units and hundreds of thousands of square meters of commercial and office space. The company currently is active across Israel, in Tel Aviv, Ramat Gan, Jerusalem, Herzliya, Haifa, Rishon LeZion, Ashdod, Netanya, the Krayot, Nahariya, and elsewhere.

Sela Binui’s Sela+ customer service department provides the company’s customers with close support throughout the entire purchasing process. Sela+ adheres to the highest standards of timeliness and professionalism, performing comprehensive tests and providing personalized service. With Sela+, Sela Binui is able to provide a comprehensive package, from purchasing and planning all the way through to handover.
Sela Binui subsidiary Sela Bizua serves as the company’s project execution arm. It holds a C-5 contractor classification and a safety star, and is known for its excellence in meeting schedules and maintaining green construction and safety principles, thanks to its highly qualified and experienced staff.

Sela Binui subsidiary Sela Reality serves to invest, initiate, and manage projects in the field of rental properties. Among the projects managed by Sela Reality are commercial centers, office buildings, geriatric centers, and industrial and logistics complexes.
Another Sela Binui subsidiary is Sela Agoranim, a tower crane and construction equipment company. Sela Agoranim’s fleet includes dozens of new, cutting-edge tower cranes, used both in the group’s activities and by its partners and customers. The company has established an array of engineering planning, services, operations, and maintenance systems, and its fleet of cranes is set to double over the next few years.
Despite its two decades of experience, Sela Binui has managed to maintain a young and innovative entrepreneurial spirit that has led to the success of multiple groundbreaking projects, winning praise and gratitude from countless customers.

Key residential projects

The new Ramat Efal megaproject – including New Ramat Efal and Nof Efal - Landmark projects in Ramat Gan that include approximately 1,000 housing units in three luxury complexes in the prestigious Ramat Efal neighborhood. The first complex is sold out, and soon the marketing of the other complexes will begin.

“DOWNTOWN” project, Tel Aviv - This flagship project in Tel Aviv, designed by Gidi Bar-Oryan Architects, will include a 24-story office and commercial tower, and a 15-story residential tower. The project will be located at the heart of a vibrant and creative business district.

Park Afeka - This modern and highly sought-after residential complex in Kiryat Bialik will include approximately 1,600 housing units at the heart of the Ein Afek reserve, with a diverse construction mix, starting with affordable 3-room apartments, through 4-5 room apartments, to penthouses and luxury villas.

Neot Peres, Haifa - About 1,000 housing units in the prestigious Neot Peres neighborhood, in a strategic location by the MATAM high-tech and employment center, main transportation routes, and bustling entertainment venues.

The Consulate Towers - Four luxury towers totaling about 300 housing units in the best location in Jerusalem, the Arnona neighborhood. Residents of the complex will have access to the clear mountain air, a private green park, and exclusive amenities.

HaMashtela - A prestigious residential complex that includes about 400 housing units at the heart of the peaceful, high-quality community of old Katamon, one of the most time-honored and highly sought-after neighborhoods in Jerusalem.

Villa Achziv - A one-of-its-kind luxury complex in Israel that includes half-dunam lots for individual construction in Achziv, just 150m from the most spectacular coastline in Israel.

Spark, Ashdod – the “Spark” project will be the spectacular gateway to Ashdod’s new “Lahish Park” neighborhood. The project will include a designed 29 floors tower with a lavish lobby, foyer area for each floor, and meticulous and quality finishing design. In addition, two 9-floors boutique buildings will be constructed, as well as a commerce floor for the tenants’ convenience.

Additionally, Sela Binui initiates and builds thousands of housing units in new throughout the country, including Herzliya, Rishon Letzion, Netanya, the Krayot, Nahariya, Haifa and Or Yehuda. Moreover, thousands of units are being built as part of the Israeli government’s Mehir LeMishtaken, Mehir Mufhat, and Dira Lehaskir programs.

Key rental property projects

OPEN centers - Community shopping complexes in attractive locations throughout the country, serving as community hubs and reflecting innovative Israeli construction and development concepts. Urban, spacious, and thoughtfully planned, the complexes all are located at the hearts of their cities, and are easily accessible on foot to residents of nearby neighborhoods.

The new Ramat Efal mega project - A project that will include about 100,000 square meters of commerce designed by architect Moshe Tzur. The project will be constructed in an attractive location in Gush Dan, near road 461 and the main transportation routes for Ramat Gan and its surroundings.

UPTOWN - The largest mixed-use complex in northern Israel, to be developed in Kiryat Bialik. The complex will include 50-story towers with over 130,000 square meters of employment and commercial space, alongside 1,000 residential units. The project will include a shopping center, recreation, and leisure complexes covering 20,000 square meters.

Sela Check Post - The most innovative and prestigious office building in the Haifa area, totaling about 15,000 square meters, and located at the heart of greater Haifa’s central transportation and commercial complex.

Industrial Area K. Bialik project - An office building featuring 12,500 square meters of office and commerce space of the highest standard, with a unique, impressive design inspired and planned by Oren Architects. The project will enjoy maximum accessibility to and from main transportation routes.