Barel Group

The story of Barel Group starts in 2003, when it was founded as a construction execution company for leading Israeli real estate companies. Over the years, we have developed and expanded into new fields and became one of the leading construction development and execution groups in the field. Thanks to the group’s excellent reputation and the synergy between the execution and initiation divisions, we are constantly growing.
Strategic Partnership - In 2025, our group will be joined by strategic partners - the Bar family, of the controlling shareholders of Tempo Beverages, which purchased 30% of the group’s shares, including an option to increase their holdings up to 50%. This connection constitutes a significant reinforcement of the group’s existing capabilities, both financially and in managerial aspects and enables the group to realize its vision of expansion and growth while maintaining stability, quality and excellence that have become Barel’s hallmark in recent years.
Looking forward and together with the significant strengthening of the partnership with the Bar family, the group is expected to construct in the years 2025-2026 more than 3,000 housing units, both in the projects initiated by the group and in the projects that the group executes for leading real estate companies in Israel.

Human Capital

The secret of our success lies first and foremost in our human capital, which consists of a moral and professional managerial backbone and a skilled team of employees who see the group and their workplace as a home and a family. Out of this sense of belonging, the group’s employees strive for continuous improvement and placing our customers at the top of the priority list. The Barel Group’s management team consists of veteran and experienced real estate professionals, starting with engineers and execution managers who have more than 30 years of experience in managing and executing projects, through the finance people, to the marketing, sales and business development managers, all experts in their fields, oriented towards the success of the company’s customers and leading the group in its accelerated development.

Innovation and Adoption of Advanced Technologies

Our commitment to innovation is led by the group’s technology department, which regularly surveys the entire construction field in Israel and abroad and regularly searches for innovative technological solutions, raw materials and advanced construction methods. As part of this effort, the group adopted and developed the construction method which is currently being implemented in most of the projects that the company is building and includes the upgrading of all the apartment systems from floor to ceiling and the use of advanced raw materials that enable the construction of a more modular and high-quality “green” apartment for our customers. Our group is one of the pioneers in the industry who have implemented a systemic approach to customer success, which includes a dedicated team who accompanies the residents all the way. We have rebuilt the customer perception at the center and we provide a 360 degrees envelope for each tenant.

Entrepreneurship and Urban Renewal

Connecting all of the group’s capabilities, from the initiation stage, through the planning, to the high execution capabilities, constitutes a significant advantage for a group engaged in the initiation of high-density construction, office -commerce and urban renewal projects. The group’s management is involved in every stage of business development and then brings its extensive experience to the initiation stages. These include, among other things, detailed planning based on innovative execution methods and the use of advanced construction technologies leading to a high level of control and precise and efficient execution.

Some of the projects that the group is currently developing and building:

“Omarim” project, in Ofakim (in cooperation with Salit Construction and Entrepreneurship Ltd.): building 780 apartments in 18 buildings, including commerce and offices.Park Afeka project, Kiryat Bialik (in cooperation with Sela Binui Ltd. and Zur Israel Ltd.): about 1,500 apartments in 40 buildings with 5-30 stories.“Luna” project in Nof HaGalil - The largest urban renewal project in northern Israel, that includes 422 housing units in 4 buildings and a commercial avenue.“Noga” project in Nof HaGalil - The largest urban renewal project in northern Israel, that includes the construction of seven residential towers with 15-23 stories and about 778 apartments, an office building and about 5,500 sq.m. of street-side commerce.Downtown project, Tel Aviv (in cooperation with Sela Binui Ltd. and Shoval Engineering Ltd.) - A mix-use complex that includes a 25 floors office tower and a 15-story residential tower with about 105 apartments. The complex would include also about 1,500 sq.m. of commerce areas at the buildings’ ground floors.
Uptown project, Kiryat Bialik (in cooperation with Sela Binui Ltd. and Shoval Engineering Ltd.) - 790 apartments, 13,200 sq.m. of commerce areas, 73,500 sq.m. of employment areas.Solo project in Beit Dagan in cooperation with Borlandia that includes 32 detached houses

Engineering, Execution

During its 25 years of existence, the group has built thousands of housing units, both for projects it initiated itself and for leading companies in the economy. The execution division is characterized by meticulous management, safety, first and foremost, quality and compliance with schedules, along with the use of some of the most advanced construction and control technologies in the world. Recently, the group handed over to the Africa Israel and Shikun & Binui entrepreneurs the Dreams and Savyonim project, which includes 114 housing units in Kiryat Bialik in an impressive advance schedule. In addition, the group is currently building a project for “Canada Israel” in Atlit that includes roof, garden and semi-detached apartments, a project for Ayala Agam Ltd. – View Harish – 172 housing units, a project for the companies Ashtrom and Si Einav in Kiryat Ono that includes 195 housing units, a project of AKA real estate properties in the settlement Elad that includes 168 housing units , a project for Rogovin housing for rent in Or Yehuda including 191 housing units, the project “Boston” for Barav real estate development in Rishon LeZion including a commerce building and office spreading 25,000 sq.m., a project in Nesher including employment and commerce building in the space of 27,000 sq.m. for Prima group investments (T.N) Ltd. and Arnona, Jerusalem, project including 160 housing units in the hillsides of Arnona.

Activity for the Community

Barel Group advocates business and human integration and does not forget the communities that need them. The company has been supporting for several years Rabbi Yitzchak David Grossman’s volunteer projects in donating food packaging and in the educational projects promoted by him. In addition, the company regularly donates to Ilan - the Israeli Association for Injured Children, devotes a lot of time to volunteer for community activities that support the various IDF units and creates welfare activities. Joining forces with a social industrial entity such as the Bar family, which also has a deep heritage of contribution and values, empowers the group’s commitment to act not only as a business entity, but also as a positive force in the environment in which it operates.
The group’s extensive experience and success so far, the new strategic partnership with the Bar family, the constant aspiration for innovation, and especially the human capital that leads the company, is what puts the group at an excellent starting point towards breaking through, expanding in the coming years and becoming one of the largest real estate companies in the economy.