L’Oreal Israel

Manufacturing, Import, Export, Marketing, and Distribution of Cosmetics Products

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Company's Profile

Established: 1959
Line of Business: Manufacturing, Import, Export, Marketing, and Distribution of Cosmetics Products
Address: 4A Hatzoran St., South Industrial Zone, Netanya 4250604
Phone: 972-9-8928202
Fax: 972-9-8655888
Email: service-il@loreal.com
Website: http://www.loreal.co.il
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Company Executives

  • Elie Sagiv, L’Oreal Israel

    Elie Sagiv


    L’Oreal Israel

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    Elie Sagiv

Leading Executives

    Gad Propper Chairman of the Board
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About L’Oreal Israel

L’Oréal Israel is a subsidiary of the world’s leading cosmetics corporation, L’Oréal S.A. (International). The Company specializes in manufacturing, importing, exporting, distributing and marketing 19 international brands In Israel (described below). In 2018, L’Oréal Israel’s sales turnover totaled NIS 554 million, representing a growth of 7.7% compared to the previous year. L’Oréal Israel was acquired by the L’Oréal Group between the years 1994-1999, and nowadays, 93% of the shares are held by L’Oréal S.A. (International) and 7% are held by private investors, Gad and Dan Propper. In June 2015, Eli Sagiv was appointed CEO of L’Oréal Israel.
Today, the Company employs 1,083 employees (permanent and outsourced), approximately 85% of whom are women, in 3 sites: The Company’s headquarters in Netanya, the Dis-tribution and Logistics Center in Caesarea and the Plant in Migdal HaEmek. The Management Committee Members are: Eli Sagiv - CEO, Ilan Nacash – Consumer Products Division Manager, Aya Monk – Luxury Products Division Manager, Paul Benaddi – Professional Products Division Manager, Ilan Naftaly – Dermo-Cosmetic Division Manager, Bruno Cabourg – Plant Manager, Matthieu Philippe – Chief Finance Officer, Dror Somekh - Chief Legal Officer and Director of Purchasing, Libby Angel Kazes – Human Resources Director, Anne Hirsch – Supply Chain Director, Liat Uliel– Chief Digital Officer, and Daniela Prusky-Sion, Corporate Communications & Sustainability Director and the Company’s Spokesperson.

L’Oréal International – 110 years of excellence and beauty

L’Oréal S.A. (International) was founded in France in 1909. Today, L’Oréal embodies the success story of the largest cosmetics corporation in the world, operating in 150 countries, and employing approximately 86,000. The global turnover for the year 2018 was €26.90 billion with a growth of 3.5%. The Company manufactures and markets 36 brands: face & body skin care, make-up, perfumes, sun-protection products, hair care and more, in its 41 factories around the world, among them the Plant in Migdal HaEmek, which exports to 28 countries across the world.

L’Oréal Israel – French Chic and Quality in Israel

L’Oréal Israel has four business divisions, in addition to the plant, the logistics center and shared  services. The Company’s business model is based on building powerful brands with expertise in each of the distribution channels (retail chains, Pharm chains, department stores, pharmacies, hair-salons and independent stores).
In the mass distribution market, the Consumer Products Division operates with innovative cosmetics and toiletries products accessible to a broad range of consumers through the L’Oréal Paris, Maybelline New York, Garnier and Essie brands.
In the luxury market, the Luxury Products Division markets skincare and perfume brands as well as brands of the top leading designers such as Lancôme, Giorgio Armani, Yves Saint Laurent, Kiehl’s, Cacharel, Ralph Lauren, Diesel, Paloma Picasso and Viktor & Rolf.
In the professional market, the Professional Products Division markets the L’Oréal Professionnel,  Matrix  and Kérastase brands to hair salons. As the partner of hair designers, the Professional Products Division offers innovative products and professional training at the L’Oréal Academy in Tel Aviv. 
The Active-Cosmetic Division markets the Vichy, CeraVe and La Roche-Posay brands, while working closely with the community of dermatologists and pharmacists. Furthermore, the Division offers the pharmacists professional knowledge and modern and updated visibility at the points of sale. 
The Company’s Plant in Migdal HaEmek manufactures face & body skin care products, hair care products, and sun protection products, that are exported mainly to Europe and North America. The Plant has recently been recognized as a Dry Factory, which recycles all its water consumption and uses it only for production and personal use. The Logistics Center in Caesarea enables tight management of the supply chain and inventory control in order to provide optimal and quick response to customers and consumers.

Innovation and Beauty-Tech

L’Oréal places research and innovation at the top of its strategic priorities. In 2018, the company employed nearly 4,000 scientists from different scientific disciplines in its global R&D. The company’s budget for research and development was € 914 million (an increase of 4.3% compared with the previous year). Every year, L’Oréal registers hundreds of patents; in 2018, more than 505 patents were registered for the development of products that respond to the needs and expectations of our consumers. The company leads the global cosmetics and beauty market in the worlds of product innovation which meet the latest trends of its consumers.
In addition, L’Oréal aims to lead the beauty-tech industry – identifying and implementing breakthrough technologies in the beauty industry – and invests considerable resources in this field.

Sustainability, Corporate Responsibility and Social Impact

L’Oréal’s global sustainability program, Sharing  Beauty With All, defines clear goals for the management of its social and environmental impacts throughout the world. L’Oréal Israel has a social vision, which is an integral part of its vision and business strategy: to set an example and inspire oth-er companies, and to be recognized by all our stakeholders (employees, consumers, customers, suppliers, communities, competitors, etc.) by vir-tue of our aspiration to conduct according to the highest social and envi-ronmental standards.
L’Oréal Israel attributes great importance to proper corporate governance, and to the management of its economic, social and environmental im-pacts. The Company pays strict attention to the quality and safety of its products, to integrating organizational culture which promotes diversity and inclusion, fair employment and appropriate working conditions (in the suppliers’ factories as well), to developing and enhancing its employees and to a responsible supply chain.
In line with the global strategy, L’Oréal Israel defined its Sense of Purpose in the field of promoting and empowering women on two main fields: Promoting women in science and technology and giving disadvantaged and vulnerable populations accessibility to employment in the professions of beauty, as well as providing support and assistance to needy popula-tions through beauty treatments.
On the social level, L’Oréal Israel operates through long-term strategic partnerships with social and public organizations specializing in these worlds of content. The company operates an annual employee volunteer program in which each employee has the right to devote three working days a year at the company’s expense to voluntary activity of his/her choice, within the framework of the social mission that the company has undertaken.

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