L’Oreal Israel

L’Oréal Israel is a subsidiary of the world’s leading beauty corporation, the L’Oréal Groupe, L’Oréal S.A. (International). The Company specializes in importing, distributing, and marketing 21 international brands In Israel: L’Oréal Paris, Garnier, Maybelline New York, Essie, Lancôme, Giorgio Armani, Yves Saint Laurent, Ralph Lauren, Prada, Mugler, Azzaro, Cacharel, Valentino, Diesel, Kiehl’s, Vichy, La Roche-Posay, CeraVe, Kérastase, L’Oréal Professionnel, and Matrix.

The L’Oréal Groupe – World Leader in Beauty– of Excellence and Beauty

L’Oréal S.A. (International) was founded in France in 1909 and today embodies the success story of the largest and leading beauty corporation in the world, operating in about 150 countries, and employing nearly 88,000 people.
L’Oréal Groupe is listed on the Fortune Global 500 ranking and its 2023 turnover was €41.18 billion. The Company manufactures and markets 37 brands in various categories including skincare, makeup, perfumes, hair care and more, in its 40 factories around the world.

L’Oréal Israel – Leading the Beauty Market in Israel

L’Oréal Israel, the beauty market leader in Israel by market share, has been leading a rapid growth strategy and digital transformation in recent years, while promoting a sustainability and corporate social responsibility agenda. In 2023, the company’s Dermatological Beauty Division in Israel amounted to approximately NIS 700 million. Elie Sagiv has been serving as the company’s General Manager since June 2015. L’Oréal Israel was acquired by the L’Oréal Groupe between the years 1994-1999, and nowadays, 93% of the shares are held by L’Oréal S.A. (International) and 7% are held by private investors, Gad and Dan Propper.
In Israel, the Company employs approximately 300 employees, about 60% of whom are women. The L’Oréal Israel Management Committee Members are: Elie Sagiv – Country GM, Ilan Nacasch – Consumer Products Division Manager, Aya Monk-Goncharov – Luxury Products Division Manager, Guy Daneman - Dermatological Beauty Division Manager, Ilan Naftaly – Professional Products Division Manager, Filippo Cavaciuti – Chief Finance Officer, Dror Somekh – Chief Legal Officer, Libby Angel-Kazes – Chief Human Resources Officer, Alan Fitzig – Chief Supply Chain Officer, Anne Hirsch – Chief Transformation Officer, Gali Lev – Chief Digital & Marketing Officer, and Ariella Yaari – Chief Communications & Sustainability Officer and the Company’s Spokesperson.
L’Oréal Israel is organized in four business divisions and HQ units that operate from the Company’s head office in Netanya, in addition to a logistics center in Caesarea. The Company’s business model is based on building powerful brands with expertise in each of the distribution channels (retail chains, Pharm chains, department stores, pharmacies, hair salons, and e-commerce sites).

The Consumer Products Division’s mission is to democratize the best of beauty with innovative beauty products accessible to a broad range of consumers through the L’Oréal Paris, Maybelline New York, Garnier and Essie brands.

The Luxury Products Division creates the best of luxury beauty through disruptive and high quality innovations. With a portfolio of aspirational cosmetics and perfume brands as well as beauty-tech tools for skin diagnosis and matching shades and types of makeup, its offering includes iconic brands: Lancôme, Yves Saint Laurent, Kiehl’s, Giorgio Armani, Cacharel, Prada, Mugler, Azzaro, Ralph Lauren, and Diesel.

The Dermatological Beauty Division combines health and beauty to offer life-changing and sustainable dermatological solutions with Vichy, La Roche-Posay, and CeraVe brands, working closely with the dermatologists and pharmacist’s communities.

The Professional Products Division offers innovative products and markets the L’Oréal Professionnel, Kérastase, and Matrix brands to hairdressers and hair salons. As a close partner of hairdressers and hair stylists, the Division conducts professional training sessions, alongside extensive enrichment activities. 

The Groupe’s various brands act to promote a social agenda, which aligns with the global business strategy, in collaboration with local NGOs.

Research, Innovation and Beauty-Tech as a Growth Engine

L’Oréal has placed the values of research and innovation at the top of its strategic priorities on its way to becoming a global beauty-tech powerhouse, leading the global beauty market product innovation. L’Oréal’s vision of innovation is the future of beauty that integrates an interactive, personalized, and diverse experience into its customer value propositions, as well as the integration of technologies applied outside the field of beauty, and their adaptation to today’s dynamic world of beauty.
In 2023, the Company employed about 4,100 scientists from different scientific disciplines in its global R&D layout, spread across 21 research centers worldwide. L’Oréal’s investments in R&D amount to approximately € 985 million and the Company registers hundreds of patents for the development of products that anticipate and respond to the diverse needs of consumers all over the world. L’Oréal works to locate, identify, and implement breakthrough technologies for the beauty industry and invests considerable resources in this field, inter alia, by operating a technological incubator and making technological solutions accessible.
In Israel, L’Oréal identifies local technologies suitable to be integrated into the Company’s business value chain, among them the climate-tech company BREEZOMETER with which L’Oréal signed a partnership for the development of an exclusive technological platform.

Sustainability and Corporate Responsibility at the Heart of the Business Strategy – L’Oréal for the Future

The Company aspires to operate according to the highest social and environmental standards and is widely recognized as one of the world’s most sustainable beauty companies by the leading rating agencies globally and in Israel. L’Oréal manages its environmental footprint meticulously and rigorously and in parallel pays uncompromising heed to the quality and safety of its products, integrating an organizational culture which promotes diversity and inclusion, fair employment, and appropriate working conditions, developing its employees, and operating a responsible supply chain. In 2020, L’Oréal Groupe launched a global sustainability program, L’ORÉAL FOR THE FUTURE, which sets clear and ambitious goals for the management of L’Oréal’s worldwide social and environmental impacts by 2030. L’Oréal is accelerating its transformation towards a model respecting planetary boundaries and reinforcing its commitments on sustainability and inclusion, focused on three pillars: internal transformation in all aspects of the Company’s business activities (climate, water, biodiversity and resources); empowering the business ecosystem to set sustainability goals and finally – contributing to solving social and environmental challenges of the world, by establishing 3 funds of €50 million each: to support the most vulnerable women in the world, to support circular innovation solutions, and to support ecological restoration. In 2023, The Groupe launched another €15 million fund for natural disasters recovery. L’Oréal Israel has defined a local roadmap with diverse social and environmental goals and projects. Its social mission is focused on empowering women and operates on two parallel axes: the first, the establishment of three voluntary beauty care centers for women in vulnerable situations- in Sheba Medical Center, Ohel Sara, and in the Loewenstein Rehabilitation Hospital. The second, supporting social organizations that promote disadvantaged and vulnerable women. At the end of 2023, L’Oréal launched a new social program FOR GIRLS IN SCIENCE, in partnership with The Alliance Israélite Universelle, to encourage young girls to pursue a STEM career. For its work in the field of sustainability and corporate responsibility, L’Oréal Israel received the highest recognition rating in 2023, for the second consecutive year, Platinum + in the ‘MAALA ESG Index’.