L’Oreal Israel

Manufacturing, Import, Export, Marketing, and Distribution of Cosmetics Products

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Company's Profile

Established: 1959
Line of Business: Manufacturing, Import, Export, Marketing, and Distribution of Cosmetics Products
Address: 4A Hatzoran St., South Industrial Zone, Netanya 4250604
Phone: 972-9-8928202
Fax: 972-9-8655888
Email: [email protected]
Website: http://www.loreal.co.il
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Company Executives

  • Elie Sagiv, L’Oreal Israel

    Elie Sagiv


    L’Oreal Israel

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    Elie Sagiv

Leading Executives

    Gad Propper Chairman of the Board
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About L’Oreal Israel

L’Oréal Israel is a subsidiary of the world’s leading cosmetics corporation, L’Oréal S.A. (International). The Company specializes in manufacturing, importing, exporting, distributing and marketing 21 international brands In Israel (described below). In 2020, L’Oréal Israel’s sales turnover totaled NIS 518 million, representing a decline of 6.5% compared to the previous year. L’Oréal Israel was acquired by the L’Oréal Group between the years 1994-1999, and nowadays, 93% of the shares are held by L’Oréal S.A. (International) and 7% are held by private investors, Gad and Dan Propper. In June 2015, Eli Sagiv was appointed CEO of L’Oréal Israel.

Today, the Company employs 1,000 employees (permanent and outsourced), approximately 65% of whom are women, in 3 sites: The Company’s headquarters in Netanya, the Distribution and Logistics Center in Caesarea and the Plant in Migdal HaEmek. The Management Committee Members are: Eli Sagiv - CEO, Ilan Nacash – Consumer Products Division Manager, Aya Monk – Luxury Products Division Manager, Ilan Naftaly – Dermo-Cosmetic and Professional Products divisions Manager,
Edouard Renard – Plant Manager, Matthieu Philippe – Chief Finance Officer, Dror Somekh - Chief Legal Officer, Libby Angel Kazes – Human Resources Director, Anne Hirsch – Supply Chain Director, Liat Uliel– Chief Digital Officer, and Daniela Prusky-Sion, Corporate Communications & Sustainability Director and the Company’s Spokesperson.

L’Oréal International – 112 years of excellence and beauty

L’Oréal S.A. (International) was founded in France in 1909. Today, L’Oréal embodies the success story of the largest cosmetics corporation in the world, operating in 150 countries, and employing approximately 85,400. The global turnover for the year 2020 was €27.99 billion with a decline of 4.1%. The Company manufactures and markets 35 brands: face & body skincare, make-up, perfumes, sun-protection products, hair care and more, in its 41 factories around the world, among them the Plant in Migdal HaEmek, which manufactures for the Israeli market and exports to 28 countries across the world. 

L’Oréal Israel – French Chic and Quality in Israel

L’Oréal Israel has four business divisions, in addition to the plant, the logistics center and shared services. The Company’s business model is based on building powerful brands with expertise in each of the distribution channels (retail chains, Pharm chains, department stores, pharmacies, hair salons, and independent stores).

In the mass distribution market, the Consumer Products Division operates with innovative cosmetics and toiletries products accessible to a broad range of consumers through the L’Oréal Paris, Maybelline New York, Garnier, and Essie brands.

In the luxury market, the Luxury Products Division markets skincare and perfume brands as well as brands of the top leading designers: Lancôme, Giorgio Armani, Yves Saint Laurent, Kiehl’s, Cacharel, Prada, Mugler, Azzaro, Ralph Lauren, Diesel, Paloma Picasso, and Viktor & Rolf.

In the professional market, the Professional Products Division markets the L’Oréal Professional and Kérastase brands to hair salons. As the partner of hair designers, the Professional Products Division offers innovative products and professional training at the L’Oréal Academy in Tel Aviv. 

The Active-Cosmetic Division markets the Vichy, CeraVe and La Roche-Posay brands while working closely with the community of dermatologists and pharmacists. Furthermore, the Division offers pharmacists professional knowledge and modern and updated visibility at the points of sale. 

The Company’s Plant in Migdal HaEmek manufactures face & body skincare products, hair care products, and sun protection products, that are exported mainly to Europe and North America. The Logistics Center in Caesarea enables tight management of the supply chain and inventory control to provide optimal and quick response to customers and consumers.

Innovation and Beauty-Tech

L’Oréal places research and innovation at the top of its strategic priorities. In 2020, the company employed about 4,000 scientists from different scientific disciplines in its global R&D. The company’s 2020 R&D budget was € 964 million. Every year, L’Oréal registers hundreds of patents; in 2020, 500 patents were registered for the development of products that respond to the needs and expectations of our consumers. The company leads the global cosmetics and beauty market in the worlds of product innovation which meet the latest trends of its consumers.

In addition, L’Oréal aims to lead the beauty-tech industry – identifying and implementing breakthrough technologies in the beauty industry – and invests considerable resources in this field.

Sustainability, Corporate Responsibility, and Social Impact

L’Oréal’s global sustainability program, L’Oréal for the Future, defines clear goals for the management of its social and environmental impacts throughout the world. L’Oréal Israel has a social vision, which is an integral part of its vision and business strategy: to set an example and inspire other companies, and to be recognized by all our stakeholders (employees, consumers, customers, suppliers, communities, competitors, etc.) by virtue of our aspiration to conduct according to the highest social and environmental standards.

L’Oréal Israel attributes great importance to proper corporate governance, and the management of its economic, social and environmental impacts. The Company pays strict attention to the quality and safety of its products, to integrating organizational culture which promotes diversity and inclusion, fair employment and appropriate working conditions (in the suppliers’ factories as well), to developing and enhancing its employees and to a responsible supply chain. L’Oréal also manages its environmental footprint meticulously and is widely recognized as one of the world’s most sustainable cosmetics companies.

In line with the global strategy, L’Oréal Israel defined its social mission in the field of promoting and empowering women on two main fields: Promoting women in science and technology and giving disadvantaged and vulnerable populations accessibility to employment in the professions of beauty, as well as providing support and assistance to needy populations through beauty treatments.

On the social level, L’Oréal Israel operates through long-term strategic partnerships with social and public organizations specializing in these worlds of content. The company operates an annual employee volunteer program in which each employee has the right to devote three working days a year at the company’s expense to the voluntary activity of his/her choice, within the framework of the social mission that the company has undertaken.

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