L’Oreal Israel

Manufacturing, Import, Export, Marketing, and Distribution of Cosmetics Products

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Company's Profile

Established: 1959
Line of Business: Manufacturing, Import, Export, Marketing, and Distribution of Cosmetics Products
Address: 4A Hatzoran St., South Industrial Zone, Netanya 4250604
Phone: 972-9-8928202
Fax: 972-9-8655888
Email: [email protected]
Website: http://www.loreal.co.il
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Company Executives

  • Elie Sagiv, L’Oreal Israel

    Elie Sagiv


    L’Oreal Israel

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    Elie Sagiv

Leading Executives

    Gad Propper Chairman of the Board
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About L’Oreal Israel

L’Oréal Israel is a subsidiary of the world’s leading cosmetics corporation, L’Oréal S.A. (International). The Company specializes in importing, exporting, distributing and marketing 22 international brands In Israel: L’Oreal Paris, Garnier, Maybelline New York, Essie, Lancôme, Giorgio Armani, Yves Saint Laurent, Ralph Lauren, Prada, Mugler, Azzaro, Cacharel, Valentino, Diesel, Victor & Rolf, Kiehl’s, Vichy, La Roche-Posay, CeraVe, Kerastase, L’Oreal Professionel and Matrix.

In 2022, L’Oréal Israel’s sales turnover totaled to approximately NIS 600 million. L’Oréal Israel was acquired by the L’Oréal Group between the years 1994-1999, and nowadays, 93% of the shares are held by L’Oréal S.A. (International) and 7% are held by private investors, Gad and Dan Propper. In June 2015, Elie Sagiv was appointed CEO of L’Oréal Israel.
L’Oreal Israel, the market leader in Israel in terms of market share, has been implementing rapid growth strategy in recent years and employs 1,000 employees (permanent and outsourced), approximately 65% of whom are women, in 2 sites: The Company’s headquarters in Netanya, and the Distribution and Logistics Center in Caesarea. The Management Committee Members are: Elie Sagiv - CEO, Ilan Nacasch – Consumer Products Division Manager, Aya Monk – Luxury Products Division Manager, Ilan Naftaly – Dermo-Cosmetic and Professional Products divisions Manager, Filippo Cavaciuti – Chief Finance Officer, Dror Somekh - Chief Legal Officer, Libby Angel Kazes – Human Resources Director, Anne Hirsch – Supply Chain Director, Liat Uliel– Chief Digital Officer, and Daniela Prusky-Sion, Corporate Communications & Sustainability Director and the Company’s Spokesperson.

L’Oréal International – 112 years of Excellence and Beauty

L’Oréal S.A. S.A. (International) was founded in France in 1909. Today, L’Oréal embodies the success story of the largest cosmetics corporation in the world, operating in 150 countries, and employing approximately 88,000. The global turnover for the year 2021 was €32.28 billion with an increase of 16.1%. The Company manufactures and markets 35 brands: face & body skincare, make-up, perfumes, sun-protection products, hair care and more, in its 40 factories around the world.

L’Oréal Israel – French Chic and Quality in Israel

L’Oréal Israel has four business divisions and joint services that operate from the company’s headquarters in Netanya, in addition to a logistics center in Caesarea. The Company’s business model is based on building powerful brands with expertise in each of the distribution channels (retail chains, Pharm chains, department stores, pharmacies, hair salons, and independent stores). In the consumer goods category, the Consumer Products Division operates with innovative cosmetics and toiletries products accessible to a broad range of consumers through the L’Oréal Paris, Maybelline New York, Garnier, and Essie brands. In the luxury category, the Luxury Products Division markets skincare and perfume brands as well as brands of the top leading designers: Lancôme, Giorgio Armani, Yves Saint Laurent, Kiehl’s, Cacharel, Prada, Mugler, Azzaro, Ralph Lauren, Diesel, Valentino, and Viktor & Rolf. In the dermocosmetics category, the company markets the Vichy, CeraVe and La Roche-Posay brands while working closely with the community of dermatologists and pharmacists. Furthermore, the Division offers pharmacists professional knowledge and modern and updated visibility at the points of sale. In the professional market, the professional products division for hairdressers markets the brands L’Oreal Professionel, Kerastase and Matrix. As a partner of hair stylists, the professional products division offers innovative products and conducts professional training sessions. The Logistics Center in Caesarea enables tight management of the supply chain and inventory control to provide optimal and quick response to customers and consumers.

Innovation and Beauty-Tech

L’Oréal places research and innovation at the top of its strategic priorities. In 2021, the company employed about 4,100 scientists from different scientific disciplines in its global R&D, spread across 21 research centers worldwide. The company’s 2021 R&D budget was € 985 million. Every year, L’Oréal registers hundreds of patents; in the past year, 497 patents were registered for the development of products that respond to the needs and expectations of our consumers. The company leads the global cosmetics and beauty market in the worlds of product innovation which meet the latest trends of its consumers. In addition, L’Oréal aims to lead the beauty-tech industry – identifying and implementing breakthrough technologies in the beauty industry – and invests considerable resources in this field. In Israel, L’Oreal regularly identifies Israeli technologies that are suitable for integration into the company’s business value chain.

Ethics, Sustainability, and Social Impact

L’Oréal Group is an industry leader when it comes to proper corporate governance, and the management of its economic, social and environmental impacts. The Company pays strict attention to the quality and safety of its products, to integrating organizational culture which promotes diversity and inclusion, fair employment and appropriate working conditions (in the suppliers’ factories as well), to developing and enhancing its employees and to a responsible supply chain. L’Oréal also manages its environmental footprint meticulously and is widely recognized as one of the world’s most sustainable cosmetics companies.
L’Oreal’s global sustainability program, LOREAL FOR THE FUTURE, sets clear goals for managing L’Oreal’s social and environmental impacts worldwide by 2030. The goals focus on 3 channels: Internal transformation in all aspects of the company’s business activities, focusing on four fields worlds: climate, water, biodiversity and resources; Harnessing the business environment to set sustainability goals (suppliers, customers, consumers, etc.), and finally - addressing the world’s social and environmental challenges, by establishing 3 funds of 50 million euros each: a fund to support the most vulnerable women in the world, a fund to support circular innovation solutions, and a fund for ecological restoration of damaged terrestrial and marine environments. In line with the global strategy, L’Oréal Israel defined its social mission in the field of promoting and empowering women on two main fields: the first, establishment of volunteer care centers for women in vulnerable situations. So far, 3 centers have been established in Tel Hashomer, Ohel Sara and Levinstein Medical Center.

Secondly, supporting social organizations that promote women in vulnerable situations - so far, the L’Oreal Foundation for Women has supported 10 Israeli organizations granting them more than NIS 3.5 million. On the social level, L’Oréal Israel operates through long-term strategic partnerships with social and public organizations specializing in these worlds of content. The company operates projects to promote occupational accessibility to the beauty professions, as well as an annual employee volunteer program in which each employee has the right to devote three working days a year at the company’s expense to the voluntary activity of his/her choice, within the framework of the social mission that the company has undertaken. The social vision is an integral part of the vision and business strategy: to set an example and inspire other companies, and to be recognized by all our stakeholders (employees, consumers, customers, suppliers, communities, competitors, etc.) thanks to our aspiration to conduct ourselves according to the highest social and environmental standards.

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