L’Oréal Israel

L’Oréal Israel is a subsidiary of the world’s leading beauty corporation, the L’Oréal Groupe, L’Oréal S.A. (International). The Company specializes in importing, distributing, and marketing 22 international brands In Israel: L’Oréal Paris, Garnier, Maybelline New York, NYX PM, Essie, Lancôme, Giorgio Armani, Yves Saint Laurent, Ralph Lauren, Prada, Mugler, Azzaro, Cacharel, Valentino, Diesel, Kiehl’s, Vichy, La Roche-Posay, CeraVe, Kérastase, L’Oréal Professionnel, and Matrix.

The L’Oréal Groupe – World Leader in Beauty

L’Oréal S.A. (International) was founded in France in 1909 and today is the leading beauty corporation in the world, operating in about 150 countries, and employing nearly 88,000 people. L’Oréal Groupe is listed on the Fortune Global 500 ranking and its 2024 turnover was €43.48 billion. The Company manufactures and markets 37 brands in various categories including skincare, makeup, perfumes, hair care and more, in its 40 factories around the world.

L’Oréal Israel – Leading the Beauty Market in Israel

L’Oréal Israel, the beauty market leader in Israel by market share, has been driving a rapid growth strategy and digital transformation in recent years, while promoting a sustainability and corporate social responsibility agenda.
L’Oréal Israel was acquired by the L’Oréal Groupe between the years 1994-1999, and nowadays, 96.5% of the shares are held by the L’Oréal S.A. (International) and 3.5% are held by private investor, Gad Propper.
Elie Sagiv has been serving as the company’s General Manager since June 2015.
In Israel, the Company employs approximately 1000 employees, over 60% of whom are women in the Company’s head office in Netanya, a logistics center in Caesarea and at points of sales across the country.
The Company’s business model is based on building powerful brands with expertise in each of the distribution channels (retail chains, Pharm chains, department stores, pharmacies, hair salons, and e-commerce sites).
L’Oréal Israel is organized in four business divisions:
The Consumer Products Division - aims to democratize the best of beauty with innovative beauty products accessible to a broad range of consumers through the L’Oréal Paris, Maybelline New York, Garnier, NYX PM and Essie brands.
The Luxe Division - creates the best of luxury beauty through disruptive and high-quality innovations. With a portfolio of aspirational cosmetics and perfume brands as well as beauty-tech tools for skin diagnosis and matching shades and types of makeup, its offering includes iconic brands: Lancôme, Yves Saint Laurent, Kiehl’s, Giorgio Armani, Cacharel, Prada, Mugler, Azzaro, Ralph Lauren, and Diesel.
The Dermatological Beauty Division - combines health and beauty to offer life-changing and sustainable dermatological solutions with Vichy, La Roche-Posay, and CeraVe brands, working closely with the dermatologists and pharmacist’s communities.
The Professional Products Division - offers innovative products and markets the L’Oréal Professionnel, Kérastase, and Matrix brands to hairdressers, hair salons and selected retailers. As a close partner of hairdressers and hair stylists, the Division conducts professional training sessions, alongside extensive enrichment activities.

L’Oréal Brands Promote Social Causes

The Groupe’s various brands also act to promote a social agenda in Israel, in collaboration with local NGOs. The L’Oréal Paris brand leads the “STAND-UP” program, in collaboration with the Association of Rape Crisis Centers in Israel, to raise awareness against sexual harassment in public spaces. The Maybelline New York brand leads the “BRAVE TOGETHER” program, in collaboration with the non-profit organization ERAN – Emotional First Aid, to support young people experiencing anxiety and depression and make the channels of assistance accessible to those who need it. La Roche-Posay, the dermo-cosmetics brand, operated operates “SAVE YOUR SKIN” in which it holds intense screening days, free of charge, in collaboration with the Israeli Skin Cancer Association, for the early detection of skin cancer and raising awareness of this subject, to name but a few.

Research, Innovation and Beauty-Tech as a Growth Engine

L’Oréal has placed research and innovation at the top of its strategic priorities on its way to becoming a global beauty-tech powerhouse, leading the global beauty market product innovation. L’Oréal’s vision of innovation is the future of beauty that integrates an interactive, personalized, and diverse experience into its customer value propositions, as well as the integration of technologies applied outside the field of beauty, and their adaptation to today’s dynamic world of beauty.
In 2024, the Company employed about 4,000 scientists from different scientific disciplines in its global R&D layout, spread across 21 research centers worldwide. L’Oréal’s investments in R&D amount to approximately € 1 Billion and the Company registers hundreds of patents for the development of products that anticipate and respond to the diverse needs of consumers all over the world.
In 2025, the L’Oréal Group was recognized by Time magazine among the 100 most influential companies worldwide and as the most innovative company in Europe by Fortune magazine, a ranking that emphasizes its leadership in the field of beauty-tech, its uncompromising commitment to scientific research, creativity in marketing, and its constant striving to develop an innovative, inclusive and entrepreneurial organizational culture around the world. L’Oréal works to locate, identify, and implement breakthrough technologies for the beauty industry and invests considerable resources in this field, inter alia, by operating a technological incubator and making technological solutions accessible. In Israel, L’Oréal identifies local technologies suitable to be integrated into the Company’s business value chain.

Sustainability and Corporate Responsibility at the Heart of the Business Strategy –L’Oréal for the Future

L’Oréal aspires to operate according to the highest social, environmental and ethical standards and is widely recognized as one of the world’s most sustainable beauty companies by the leading rating agencies globally and in Israel.
L’Oréal manages its environmental footprint meticulously and rigorously and in parallel pays uncompromising heed to the quality and safety of its products, integrating an organizational culture which promotes diversity and inclusion, fair employment, and appropriate working conditions, developing its employees, and operating a responsible supply chain.
In 2020, L’Oréal Groupe launched a global sustainability program, L’ORÉAL FOR THE FUTURE, which sets clear and ambitious goals for the management of L’Oréal’s worldwide social and environmental impacts by 2030. The program is centered on four key pillars:
steward the climate transition, safeguard nature, drive circularity and support communities. Building on its long-standing culture of innovation, the Groupe is furthering catalyzing new breakthrough technologies, in support of its sustainability transformation, with the launch of a sustainable innovation accelerator program, endowed with €100 million investment over 5 years.
For its work in the field of sustainability and corporate responsibility, L’Oréal Israel received the highest recognition rating in 2025, for the fourth consecutive year, Platinum + in the ‘MAALA ESG Index’ as the Cosmetics and Consumer Goods category leader, and the top MAALA Diversity, Equity and Inclusion rating. L’Oréal Israel has defined a local roadmap with diverse social and environmental goals and projects. Its social mission is focused on empowering women. As part of the global “Beauty for a Better Life” program, L’Oréal Israel had established three voluntary beauty care centers for women in vulnerable situations - in the Sheba Medical Center Oncology unit, in the Ohel Sara NGO, and in the Loewenstein Rehabilitation Hospital as well as a country-wide mobile beauty salon initiative – “Beauty on the Go” in collaboration with LATET humanitarian aid, reaching thousands of women in vulnerable situation across Israel. In addition, the company supports various social organizations that promote disadvantaged and vulnerable women. At the end of 2023, L’Oréal launched a three-year social program FOR GIRLS IN SCIENCE, in partnership with The Alliance Israélite Universelle, to encourage young girls to pursue a STEM career.
In addition, the company’s staff take part in volunteer activities, in a variety of fields, while influencing thousands of beneficiaries every year.