Importation, Sales and Distribution of Consumer Goods
Yael Lev Vice President, Logistics
Amir Alon Vice President, Sales & Distribution
Amir Doron Vice President, Finance
Keren Shapira Kalif Vice President, HR
About Globrands Ltd.
Globrands Ltd. is part of Globrands Group that was listed on the Tel Aviv Stock Exchange in 2018. The company specializes in importation, marketing and distribution and is Israel’s largest Fast-Moving Consumer Goods (FCMG) “van-sale” distribution company. Globrands represents world leading consumer goods multinationals, and as such operates with international management standards, culture, and relationships with its suppliers, customers and employees. The company provides its customers throughout Israel with fast, innovative and advanced import, distribution, marketing, and sales services. Globrands has 200 employees in its headquarters and three distribution centers. 2016 revenue is above NIS 2.0 billion.
Range of Innovative Services
Globrands was founded in 2000 by senior managers with expertise in marketing and sales, who had managed the Israeli activities of JTI (Japan Tobacco International, formerly R.J. Reynolds), which is still represented by them today. Since then, Globrands has become a large and leading company in its field. The company operates a nationwide distribution organization reaching every retail point-of-sale in the country. This is done through a large-scale organization of over 80 experienced sales representatives, offering over 10,000 customers intensive and high-level service. The company reaches all retailers in the country that sell cigarettes and/or candies, such as food chains, supermarkets, grocery stores, kiosks, gas station convenience stores, army, police and prison service canteens, do-it-yourself chains and more. The sales and distribution organization is divided into two divisions, one for tobacco and smoking products and the other for the confectionary line of products. Each division has its own specific trading and logistic characteristics that fit the products it sells.
World Leading Brands
Globrands brands are international, well-established and renowned and enjoy global commercial and consumer exposure. The company holds the second largest market share for cigarettes in Israel. Globrands acts since 2001 as the exclusive importer and distributor of JTI with brands including Camel, Winston and LD. In addition, during 2007, the company became the exclusive importer and distributor of BAT (British American Tobacco) and its Kent, Pall Mall, Lucky Strike, Vogue and Rothmans brands. The company distributes tobacco Roll Your Own products of the companies it represents, as well as BIC, the world’s leading lighter brand. In the confectionary sector, Globrands gives sales and distribution services to Wrigley, Unilever, Ferrero-Rocher and more, and strives to import and distribute additional leading international brands.
Van Sale System
The “van-sale system,” known for its efficiency, is taking overall responsibility for all logistical, operational and financial aspects related to the sales and distribution process. Sales and distribution are performed in a focused manner ensuring the saving of time, money, and management resources. The company also provides an umbrella of additional services to the companies it represents such as preparing annual business plans, consultancy, support, and wide-ranging assistance in all marketing and sales activities in the local market.
Service-Orientation, Innovation, Reliability & Transparency
In the triangle of suppliers, customers and employees, Globrands strives to create a solid, unified platform that is service-oriented, reliable, and transparent to all parties. The high professional level of the company’s distribution network is recognized by global consumer products manufacturers that approach the company for the distribution of their products in Israel. As an innovative company, Globrands strives to strengthen its direct distribution network to enable full, easy and convenient access for suppliers to every retail point of sale in Israel. Globrands management team works together as an efficient and effective team in a lean corporate structure. Senior management keeps close connections with suppliers overseas and is developing new areas of activity, while maintaining the strict values of proper management and international work standards. Globrands takes responsibility for the entire supply and logistics chain of the products it distributes including the import process. The company’s internal logistics department handles the storage and transport of goods between the port, the central warehouse and regional distribution centers throughout the country. New logistic centers are placed strategically to effectively cover the country and enable the storage of tobacco and food products in the best conditions (including air-conditioning) required for each category. Brand marketing activities are carried out under the strict supervision of the global manufacturers. This includes advertising, sales promotion, trade marketing, sponsorship, market research and more. Globrands takes part in planning, budgeting and implementing marketing programs according to the instructions, principles and concepts designed by its international suppliers. Globrands’ level of computerization is the most advanced in the field with a computer link between the company’s departments, including sales, marketing, finance logistics and general management.
Globrands aims to grow in the tobacco and smoking products sector, to significantly increase its presence in the confectionery market, and to expand its business in other areas. The company will develop cooperation with other large suppliers that create synergy with existing activities. Globrands continuously works to improve and perfect its capabilities to position itself as a model in terms of the services it offers in Israel’s consumer goods market.