Globrands Ltd.

Importation, Sales and Distribution of Consumer Goods

Globrands Ltd.
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Company's Profile

Established: 2000
Line of Business: Importation, Sales and Distribution of Consumer Goods
Address: 9 Hahascala Ave. P.O.B. 19391, Tel Aviv 6119302
Phone: 972-3-9483535
Fax: 972-9-8356633
Email: [email protected]
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Company Executives

  • Yaron Gazit, Globrands Ltd.

    Yaron Gazit

    Chairman, Globrands Group Ltd.

    Globrands Ltd.

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    Yaron Gazit
  • Gadi Netzer, Globrands Ltd.

    Gadi Netzer

    CEO, Globrands Group Ltd.

    Globrands Ltd.

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    Gadi Netzer

Leading Executives

    Amir Alon CEO, Globrands Ltd.
    Amir Doron CFO, Globrands Group Ltd.
    Keren Shapira Kalif VP HR, Globrands Group Ltd.
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About Globrands Ltd.

The Globrands Group is listed on the Tel Aviv Stock Exchange since 2018. The company has a number of subsidiaries, the largest of which is Globrands Ltd. In addition to importing, selling and distributing smoking products and sweets and snacks through Globrands, the group is active in the pharma, medical grade cannabis and CBD-based products through its GB Pharma company, and through control in its daughter company Pharm-Express.

The group has another subsidiary that operates a chain of smoking and alcohol products stores called The Smoke Shop through which it is also present in the world of smoking products retail.

Globrands Group provides its customers throughout Israel with fast, innovative and advanced import, distribution, marketing and sales services. Globrands Group has close to 300 employees in its headquarters and distribution centers located in Modiin, Haifa, Tiberias, Rishon Lezion and Rosh Haain. The group’s revenues in 2023 were NIS 3.2 billion.

Globrands Ltd. is part of the Globrands Group. Globrands was founded in 2000 by senior managers with expertise in marketing and sales, who had managed the Israeli activities of JTI (Japan Tobacco International, formerly R.J. Reynolds), which is still represented by Globrands today. The company specializes in importation, marketing and distribution and is one of Israel’s largest Fast-Moving Consumer Goods (FCMG) distribution companies. Globrands represents world leading consumer goods multinational companies, and as such operates with international management standards, culture, and relationships with its suppliers, customers and employees.

World Leading Brands

Globrands operates in two main areas, the first area is smoking products and the second the area of sweets and snacks. Globrands brands are international, well-established and renowned and enjoy global commercial and consumer exposure. The company holds the second largest market share for cigarettes in Israel. Globrands acts since 2001 as the importer and distributor of JTI with brands including Camel, Winston and LD. In addition, during 2007, the company became the importer and distributor of BAT (British American Tobacco) and its Kent, Pall Mall, Lucky Strike, Vogue and Rothmans brands. The company also distributes Roll Your Own tobacco products of the companies it represents, as well as BIC, the world’s leading lighter brand and a variety of products in the future world of smoking products such as electronic cigarettes and other related products. In the sweets and snacks sector, Globrands gives sales and distribution services to Mars-Wrigley, Unilever, Diplomat and more. The company imports the products of SalySol from Spain and strives to import and distribute additional leading international brands.
The company operates a nationwide distribution organization reaching every relevant retail point-of-sale in the country. This is done through a large-scale organization of over 100 experienced employees, offering over 10,000 customers intensive and high-level service. The company reaches all retailers in the country that sell cigarettes and/or sweets and snacks, such as food chains, supermarkets, grocery stores, kiosks, gas station convenience stores, army, police and prison service canteens, and more.

Combining Categories, Sales and Distribution Methods

Besides Globrands the group has activities in Pharma, Medical grade Cannabis and Retail. Pharm Express Ltd specializes in selling GSL drugs in the non-pharmacy retail universe by arranging the sales permit for the client and maintaining the selling unit. The company is also dominant in the emerging protein products category as well as other products. GB Pharma Ltd is another subsidiary that is dealing with the sales of products including medical grade cannabis from various producers to designated pharmacies. The warehousing and distribution of these products is done by NDN security, a company controlled by GB Pharma. The variety of categories the group is involved with, the combination of sales and distribution platforms and the extensive client base give the group the ability to expand while utilizing its internal synergies.

Looking Ahead

The Globrands group aims to continue to grow and be the leading, efficient and advanced company in Israel for distribution and sales of fast moving consumer products, while increasing the variety of fields, suppliers, brands and products. The Company is working on expanding its business into additional areas of activity while creating synergy with its existing businesses. The Globrands Group constantly works to improve its capabilities while maintaining an attractive and pleasant work environment, as it is positioned as a role model in terms of the services Globrands offers in its field in the Israeli consumer goods market.

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