SAREL - Logistics Solutions & Products for Advanced Medicine Ltd.

The company serves as a one-stop-shop for the complete spectrum of goods and services to hospitals and medical institutions. It offers a wide range of pharmaceuticals, vaccines, medical, and laboratory equipment and disposables, complementary products and services, medical project management and medical supply chain optimization solutions. The company is owned by the “Non-profit Public Hospitals for the Public” which serves public purposes only.

Company Vision

To be a strategic partner supporting a high-quality and advanced system, while combining quality services with economic efficiency.

Company Designation

To provide optimal quality solutions with economic and professional added values through centralized procurement and logistic solutions, enabling focusing on core medical activities.

Centralized Procurement (One-Stop-Shop) and Logistics

SAREL was founded in 1995, pursuant to a government resolution to serve as a Group Purchasing and Logistics Organization (GPO) for public hospitals and medical centers in Israel, public healthcare services, regional health bureaus, the Ministry of Health’s emergency division, and other public bodies.
SAREL’s innovative logistics center in central Israel was upgraded and expanded with advanced automation as well as a distribution system to deliver inventories directly from the company’s stock and suppliers to customers’ warehouses and points-of-use sites nationwide. With a catalog of approximately 65,000 items across its various fields of activity and a staff of approximately 180 employees, SAREL reached a turnover of NIS 1.67 billion in 2024.
SAREL’s professional team serves as a national knowledge hub. Thanks to its large-scale purchasing power, the company offers a broad range of high-quality products from both Israeli and international manufacturers-ensuring competitive pricing and high availability.

Sarel in times of Emergency and War

SAREL is an approved emergency establishment with 24/7 warehouse availability in routine and emergency situations, ensuring continuous supply of medications and medical equipment to Israel’s healthcare system. During the “Swords of Iron” war, Sarel supplied hospitals and the IDF with thousands of pallets of medical supplies, while maintaining over three months of essential inventory. The company rapidly procured additional equipment from local and international suppliers and assembled medical kits under urgent wartime conditions.
Thanks to the dedication and operational capabilities of its staff and advanced logistics center, Sarel successfully supported both the healthcare system and the IDF, earning recognition from the Minister of Health, the Chief Medical Officer, the Technology and Logistics Division, and the Ministry of Defense Procurement Directorate.

Managing an Advanced Medical Supply-Chain

Sarel operates an advanced supply chain system that includes customer service, computerized order processing, advanced inventory and warehouse management, inventory forecasting, control and monitoring systems, smart climate-controlled operating room storage facilities, and efficient distribution and transportation systems. These enable just-in-time deliveries at optimal cost and service levels. Its inventory control systems at points of consumption and advanced SAP CRM-based B2B interfaces integrate with customer and supplier portals. Additionally, Sarel uses IOT, RFID, and smart-room technologies for efficient inventory management in medical institutions, helping reduce inventory costs, automate processes, and minimize manual labor. The company operates an innovative logistics center equipped with an Extended Warehouse Management (EWM) system and advanced robotics.

Professional Leadership

Sarel serves as a national knowledge hub, committed to professional excellence and experience, technological innovation, and collaboration with healthcare institutions for testing new products; a quality control system for products and supply processes. It maintains high quality standards and complies with international regulations (ISO 9001:2015, GDP/GMP), and holds importer/manufacturer certifications and ISO 27001 information security certification.

Business Divisions

Pharmaceutical Division: Staffed by leading Israeli pharmaceutical professionals, this division serves as a national center for life-saving vaccines. It supplies registered and special-use drugs for hospitals and the healthcare system, including inpatient and outpatient drugs, serums, blood products, disinfectants, and IV solutions, and procures vaccines under the national vaccination program.

Medical Division: A team of expert professionals keeps this division at the forefront of medical technology. It supplies a wide range of equipment, from basic tools to advanced surgical, cardiology, angiography, orthopedic, and laboratory devices.

Medical Equipment: Manages advanced medical equipment across hospitals.

Institutions: Focuses on patient-centered environments, technologies, and medical infrastructure projects, including rehabilitation centers and hospital room development

Medical Innovations

Sarel is a leader in the robotic transformation of Israeli hospitals. It introduced automated medication dispensing and distributing systems (unit-dose and multi-dose system), robotic preparation of cytotoxic drugs, patient-centered design environment, and is preparing for drone-based medical deliveries.

National Projects

In coordination with the Ministry of Health, Sarel plans and executes national-level projects—managing emergency medical inventory, supporting emergency responses both in Israel and abroad, and playing a key role in vaccination and epidemic responses (e.g., swine flu, polio, Ebola, COVID-19, measles). Sarel also aids IDF and hospital war-readiness while generating significant cost savings.

High-Tech at the Hospitals’ Service

Sarel implements intelligent solutions of smart rooms nationwide, that helps reduce replenishment times and save valuable staff time. Recent initiatives include Israeli sensor and smart-scale technologies for precise inventory management solutions in operating rooms and medical departments. This is in addition to advanced tracking and reagents refrigeration control systems, and IOT-based monitoring for ventilators and distress signals in medical departments.

AI Not Just a Slogan

Sarel harnesses artificial intelligence to provide strategic value to its clients through extensive databases accumulated over years of collaboration with the healthcare system. The company has developed advanced AI tools for in-depth analysis of sales, inventory, pricing, and orders. The systems perform benchmarking and normalization between medical institutions using machine learning algorithms to identify trends, anomalies, and contextual relationships, providing customized insights that support informed decision-making. Raw data is transformed into actionable business and professional insights with significant economic and medical value.

Excelling in Logistics

Sarel has received multiple awards for excellence in logistics and national healthcare support. These include commendations from the Ministry of Health, Prime Minister’s Office, the Mossad, and the IDF, particularly for its role during the COVID-19 pandemic. Notable recognitions include: The Ministry of Health Director General’s Award for Logistics Excellence (Ichilov Medical Center, 2017), Excellence Award for Smart Scales Project (Shamir Medical Center, 2020), Special commendation for COVID-19 response, “Five Beauty Stars” honor from the Council for a Beautiful Israel for 25 consecutive years (2024), A recent award for community contributions in Israel and abroad, presented in the presence of 32 ambassadors.

Contributing to the Community

Sarel is deeply committed to community involvement. Each year, it donates medical supplies and equipment to Jordan River Village, supporting children with serious illnesses. It also operates mobile clinics with “Lemaanam” for homebound Holocaust survivors. Sarel supports additional initiatives including the Hostages and Missing Families Forum and various IDF units, reflecting its commitment to Israeli society.