Colmobil Corp.

Colmobil is Israel’s leading automotive importing company. In 2024 colmobil sold over 50,000 private and commercial vehicles, trucks and buses. Colmobil is the official importer of Mercedes, Hyundai, Mitsubishi, ORA, OMODA, JAECOO, Genesis, smart and Fuso. Colmobil maintains over 20% market share. Colmobil is a private company, fully owned by the Harlap family. The group’s executives strive for excellence in all its activities, while creating a dynamic balance between business innovation and entrepreneurship, and meticulously maintaining managerial accountability. The constant focus on these core values positions Colmobil as a standard setter in its field and is expressed in its reputation, accumulated by its financial fortitude and longstanding business success. Colmobil aspires to become a home for drivers in Israel. Therefore, the company offers the best solutions, products and services to improve their lives as drivers. Colmobil adheres to the highest standards, endless professionalism and care, as it adapts to the customers’ changing needs.

A Wide Array of Solutions and Services

In accordance with its obligation to be a home for drivers, the company provides its customers with comprehensive solutions Including new vehicles sale, financing and leasing solutions and insurance (through “Colmobil finance”), Flexible leasing solutions in a subscription model for changing periods ( through “Colmobil GoTO”), trade-in services and used car sale ( through “Colmobil Trade”), large-scale service solutions (service centers and call center) and energy solutions such as solar home systems, EV charging station, energy storage solutions and more (through “Colmobil Energy”).

Private Car Brands

Colmobil is the official importer of the brands Hyundai, ORA, Mitsubishi, OMODA, JAECOO. In total, Colmobil sold more than 45,200 vehicles in 2024 to the private mass market sector, more than any other importer.
Hyundai - Israel’s bestselling brand for over a decade, with over 16 models for every stage in life – from mini to family sedans and SUVs, to 7-8 seat vehicles. Hyundai models are available in a variety of engine types: petrol, hybrid and electric. Over the past couple of years, Hyundai has been leading the electric vehicle sector with the IONIQ sub-brand. Overall, about 30,000 Hyundai new vehicles were delivered in 2024.
OMODA and JAECOO - In February of 2024, Colmobil signed an agreement to import and market CHERY’s new brands. Both brands create a comprehensive solution for the SUV sector. With a wide array of models, various engine types (petrol, hybrid, plugin and electric) and in a diverse price range. The brand was launched at the end of 2024 and at the beginning of 2025 the first model of JAECOO leads sales in Israel. Mitsubishi - For 35 years, it has been one of the leading and most beloved car brands in Israel, and in 2024 more than 10,000 vehicles were delivered. The brand’s main focus is recreational and off-road vehicles - Eclipse Cross and Outlander and the brand continues to lead the seven-seatr segment.
Ora - The brand from Great Wall Motors, one of China’s largest automakers, is an electric and innovative brand that is considered groundbreaking and presents a trendy and refreshing look in the electric vehicle landscape. In 2024, more than 1,500 Ora vehicles were sold.

Luxury Car Brands

Colmobil is the official importer of Mercedes, Genesis and Smart. In total, Colmobil sold 4,200 luxury vehicles in 2024, more than any other importer.
Mercedes-Benz – Colmobil has been Mercedes Benz’s official importer for over 60 years. Currently, Mercedes-Benz is not merely Israel’s leading luxury car brand in terms of image and perceptions, but also leads Israel’s luxury car category with over 2,600 deliveries in 2024. Mercedes-Benz offers a variety of over 30 models, including 7 fully electric models, which are characterized by innovative technological systems, safety systems of uncompromising quality and a spectacular design. Genisis – Hyundai’s luxury brand has been operating in Israel since 2021. The brand has been showing impressive growth since its launch , and in 2024, 700 cars were delivered. smart – Towards the end of 2023, smart brand was introduced, as a 5-seat SUV electric vehicle.. In 2024, more than 1,000 vehicles were delivered.

Commercial Vehicles

Colmobil’s Commercial Vehicles Unit is the official importer of Mercedes-Benz and Fuso vehicles. The company is the biggest player in the commercial vehicle field in Israel, having delivered 4,000 vehicles in 2024. The company markets transport vehicles (light, medium and heavy trucks, and commercial vans), and transportation vehicles (taxis, buses, minibuses, ambulances, and accessible vehicles). Recently, the company launched a portfolio of electric commercial vehicles that present the customer with economic feasibility and sufficient driving range. The company provides its customers with comprehensive solutions throughout the car use period. In 2024, Colmobil signed an exclusive representation agreement with the leading manufacturer of trailers and refrigeration boxes in Europe.
As part of the desire to expand the value proposition for our customers in the field of infrastructure, in 2024 Colmobil entered the field of mechanical engineering equipment with the acquisition of 70% of Efco, a leading importer company that supplies mechanical engineering equipment to national projects.

Colmobil Finance

Colmobil Financial Solutions Ltd. is the group’s financial company, through which Colmobil offers financial solutions, financial and operational leasing, and car insurance services. Colmobil Finance is the largest non-banking car financial company in Israel.

Colmobil Trade

Colmobil Trade is the used cars sales and purchase company. The company operates via 20 sales complexes nationwide for the private, luxury and commercial segments.

Service

In Colmobil we believe that the relationship with our customers only begins with the purchase of the car, therefore, the company operates with the highest standard of service in Israel. The company maintains 55 service centers nationwide, and a 24/7 call center in order to provide solutions to any needs or questions our customers may have.

Investment in the Renewable Energy Field

Colmobil expanded its activity in recent years in the renewable energy field, as a strategic growth engine. Colmobil energy is the leading solar company in Israel in the private sector. The company is expanding its entrepreneurial activity, by establishing an EV charging venture together with Schnapp. Colmobil is the owner of “Mili Recycling for Israel” company, which is currently establishing Israel’s first lithium-ion batteries recycling plant which will be the largest in the Middle East.