Colmobil Corp.

Colmobil, Israel’s leading motor-vehicle importing company. In 2023 the company sold over 60,000 private and commercial vehicles, trucks and buses. The official importer of Mercedes, Hyundai, Mitsubishi, ORA, Genesis, smart and Fuso and will soon begin importing OMODA and JAECOO. Colmobil maintains over 20% of the market. Colmobil is a private company, in the full ownership of the Harlap family. The group’s executives strive for excellence in all its activities, while creating a dynamic balance between business innovation and entrepreneurship, and meticulously maintaining managerial accountability. The constant focus on these core values positions Colmobil as a standard setter in its field and is expressed in its reputation, accumulated by its financial fortitude and longstanding business success. Colmobil aspires to become a home for drivers in Israel. Therefore, the company offers the best solutions, products and services to improve their lives as drivers. Colmobil adheres to the highest standards, endless professionalism and care, as it adapts to the customers’ changing needs.

A Wide Array of Solutions and Services

The company provides its customers with comprehensive solutions: Commercial solutions, finance solutions, insurance, financial and operational leasing, trade-in services and used cars, large-scale service solutions and energy solutions such as solar home systems, EV charging station, energy storage solutions and more.

Private Car Brands

Colmobil sold an overall 52,200 vehicles in 2023 to the private mass market sector, more than any other importer.

1. Hyundai - Israel’s bestselling brand for over a decade, with over 16 models for every stage in life – from mini to family sedans and SUVs, to 7-8 seat vehicles. Hyundai models are available in a variety of engine types: petrol, hybrid and electric. Over the past couple of years, Hyundai has been leading the electric vehicle sector with the IONIQ sub-brand. Overall, 41,000 Hyundai new vehicles were delivered in 2023, leading by a huge margin over its competitors.
2. Mitsubishi – For the past 35 years, Mitsubishi has been one of Israel’s most beloved and leading car brands, and in 2023 the brand delivered 10,300 vehicles (8th in ranking). The brand’s main focus is leisure and terrain SUV vehicles – ASX, Eclipse Cross and Outlander, and the brand continues to lead the 7-seat car segment.
3. ORA – In February of 2023, Colmobil launched the Funky Cat, ORA’s first electric car. The brand belongs to GWM car manufacturer, one of the largest in China. ORA is a 100% electric and innovative brand that is considered to be groundbreaking, sporting a trendy, innovative and refreshing look in the electric car sector. During the first year since its launch, more than 1,500 ORA vehicles were sold in Israel.
4. OMODA and JAECOO - In February of 2024, Colmobil signed an agreement to import and market CHERY’s OMODA and Jaecoo brands and is due to begin marketing during 2024. Both brands create a comprehensive solution for the SUV sector. With a wide array of models (SUV and crossovers), various engine types (petrol, hybrid, plugin and electric) and in a diverse price range.

Luxury Car Brands

Colmobil sold 4,200 luxury vehicles in 2023 to the private sector, more than any other importer.

1. Mercedes-Benz – Colmobil has been Mercedes Benz’s official importer for over 60 years. Currently, Mercedes-Benz is not merely Israel’s leading car brand in terms of image and perceptions, but it also leads Israel’s luxury car category with over 3,300 deliveries in 2023. Mercedes-Benz offers a variety of over 30 models, including 7 fully electric models, which are characterized by innovative technological systems, safety systems of uncompromising quality and a spectacular design.
2. Genisis – Hyundai’s luxury brand has been operating in Israel since 2021. The brand has been growing quickly, the fastest growing in the luxury segment in Israel, and in 2023, 820 new cars were delivered.
3. smart – Towards the end of 2023, smart brand was introduced, as a 5-seat SUV electric vehicle. The new brand vehicles are the result of a collaboration between Mercedes-Benz and Chinese OEM Geely.

Commercial Vehicles

Colmobil’s Commercial Vehicles Unit is the official importer of Mercedes-Benz and Fuso commercial vehicles. The company is the biggest player in the commercial vehicle field in Israel, having delivered 4,225 vehicles in 2023. The company markets transport vehicles (light, medium and heavy trucks, and commercial vans), and transportation vehicles (taxis, buses, minibuses, ambulances, and accessible vehicles), and provides its customers with comprehensive solutions throughout the car use period. The company offers the most comprehensive solutions (products and services) for commercial customers in Israel.

Colmobil Finance

Colmobil Financial Solutions Ltd. and Colmobil Insurance Agency Ltd. are the group’s financial company, through which Colmobil offers financial solutions, financial and operational leasing, and car insurance services. Colmobil Finance is the largest non-banking car financial company in Israel.

Colmobil Trade

Colmobil Trade is the used cars sales and purchase company. The company provides trade in services that enable customers who purchase a new car, to return their used car, and after examination and treatment, the company sells them as second-hand cars, with Colmobil’s guarantee. The company operates via 20 sales complexes nationwide (15 for the private sector, 4 for the luxury sector and one for commercial vehicles).

Service, Service Centers and Parts

The company maintains 55 service centers nationwide, which provide solutions to all of the group’s vehicles. In addition, the company operates a 24/7 call center in order to provide solutions to any needs or questions our customers may have.

Investment in the Renewable Energy Field

Colmobil expanded its activity in recent years in the renewable energy field, as a strategic growth engine. Colmobil energy (formerly: Enerpoint) is the group’s energy company. The company offers various renewable energy solutions and is the leading solar company in Israel in the private sector. In addition, the company is expanding its commercial and entrepreneurial activity, and is establishing a company for electric cars’ charging stations, together with Schnapp. Moreover, Colmobil is the (co) owner of “Mili Recycling for Israel” company, which is currently establishing Israel’s first lithium-ion batteries recycling plant. The company currently manages storage for new batteries, battery recycling abroad, and after the battery recycling plant will be established, the company will produce valuable metals from them, which will then be used to produce new batteries. Furthermore, the company has been investing in innovation and auto-tech startups and initiatives.