Diplomat Distributors (1968) Ltd.

Diplomat is a global Sales and Distribution company working in the FMCG sector. From a local company, Diplomat has grown to become a global concern. Diplomat has five fully owned Business Units, operating in Israel, Georgia, South Africa, Cyprus and New Zealand. All Business Units began operating as the official and exclusive distributors of P&G, expanding into other Fast-Moving Consumer Goods (FMCG) categories, such as Food and Beverages. All Business Units are built on the proven customer-centric strategies, best in class processes and operational and organizational excellence, adapted to the different market structure and needs. Most of the Business Units use SAP’s business management enterprise system, to ensure maximum efficiency in the distribution process and resource management.

In March 21, the company went public and traded in Tel Aviv stock exchange (TASE).

Diplomat Israel

Diplomat Israel is the leading Sales and Distribution Company in Israel, for FMCG, including Personal and Household Care, Food products, frozen and chilled products, a dedicated culinary division for the HoReCa segment, and an operation for Value Added services. Since 1968, the company has been officially distributing an impressive portfolio of international and domestic brands, while offering the most advanced processes in Supply Chain management, full or partial, by a highly skilled staff and sophisticated IT and logistic infrastructure, ensuring the highest quality standards. The company offers marketing capabilities in developing brands and adapting global strategies to the local markets.

Diplomat Culinary specializes in the restaurants, hotels and catering fields, offering its customers a large variety of quality products and materials from around the world. The Division provides an added value of culinary and commercial expertise, based on years of knowledge, experience and understanding, in order to best address each customer’s needs and improve their culinary experience. The distribution set up covers around 3,000 retail sale points and about 900 customers in the institutional market (HoReCa). Diplomat Israel uses SAP system, EWM software, and sales force. In Diplomat, there is a Value-Added services operation that provides leading solutions in the field of packaging and wrapping, with the highest quality and speed of execution. The operation includes the most advanced machines in the field, innovative technology and a professional team. The company has one huge distribution center of 30,000 sq.m., located in Airport City, adjacent to Ben-Gurion Airport and major highways.

Key business partnerships:

P&G, Mondelez, JDE-Jacobs Coffee, Heinz, illy, Braun, Lotus, Mutti, Kikkoman, Byond meat, Mazola, Nutrilon, Rummo, Caputo, StarKist, Meditrend, Dorot, NAVEH PHARMA & many more. 

Tel: +972-3-976 6666

Diplomat Georgia

Diplomat Georgia started its journey in 2008 with passionate team of professionals, P&G portfolio and small selection of local vendors. Within several years Diplomat Georgia has become one of the largest and most advanced distribution company in the market. New distribution center in Tbilisi opened in 2014, consolidating supply chain operations into large distribution space on the area of 10,000 square meters.

The center is fully equipped with superior logistics infrastructure and modern functionality. Diplomat Georgia uses SAP system and WM software.

Today the company have a team of 700+ professionals and two branches, one in Tbilisi, the east and another in Samtredia, the west. Through pre-selling sales channel, the distribution layout reaches 8,500 customers directly. With the costumer centric and result-oriented approach, company delivers quality results with integrity and transparency. It makes Diplomat Georgia trusted partner for international vendors, as well as for local brands. 

Key business partnerships:

P&G, Nestle, Blue Drinks International, Kellogg -Pringles, SIA Karavela-Kaija, Sucrazit, Badagoni, Gomi alcohol company, Dugladze Wine Company, Kula, private label Henry’s Kitchen’s, Wella, Fater - ACE, Duracell.

Tel: + 995 32 291 9293

Diplomat South Africa

In 2010, Diplomat entered South Africa’s huge market. The company has four distribution centers across the country, designed to provide full coverage of market needs: In Johannesburg, an advanced logistics center of 11,365 sq.m., With the balance of distribution centers located in Cape Town (3,401sq.m) Durban (6,985sq.m.) and Port Elizabeth (2,184 sq.m.) The total storage capacity of the warehouses combined is 17,463 pallets. The company currently employs over 700 employees. Diplomat South Africa uses SAP system. The distribution layout goes to approximately 2,000 direct customers and 20,000 indirect customers in the Independent, Traditional and Modern trade.

Key business partnerships:

P&G, Mondelez, JDE-Jacobs Coffee, Glenryck, Lotus, Krunch.

Tel: + 27 27 87 284 2700

Diplomat Cyprus

In October 2011, Diplomat started its operation in Cyprus, through one distribution center located in Nicosia. In 2022, the company relocated in Larnaca to a brand new distribution center of 8,400sqm with capacity of 10,000 pallet slots creating a synergy with another company for the logistics. The company covers grocery and pharmacy channels with a weighted coverage of 95%. Diplomat Cyprus also runs van-sell operation in small PM stores focus on tourist areas. In 2023, the company started the operation of Diplomat Greece selling and distributing Lotus brands in the Greek market. Diplomat Cyprus’s vision is to become the leading distribution company in Cyprus through strategic partnerships and by offering high quality standards of service to its customers.

Key business partnerships:

P&G, Duracell, Manna,, Mutti, Smartfood,, Lipton, Nakd bars, Trek bars, Mezete Humus, Lotus Biscoff, Bear, Kiddylicious,, RAUCH beverages, Segafredo, Shenker tuna, Pescamar,, Rose.

Tel: + 357 22 210900

Diplomat New Zealand

In April 2016 Diplomat started its operations in New Zealand as the exclusive distributor for P&G. In 2022 the company had expanded into food categories. The organization has a full local leadership team to provide high flexibility to satisfy customer needs at Store and Head Office level. The sales and category management teams are built to provide a full customer-centric understanding, as well as continuous insights and data analysis. The company directly covers the Grocery and Pharmacy channels with a weighted coverage of 85%.

Key business partnership:

P&G, Duracell, Mezete, Lotus, Cirio, Ritter sport chocolate.

Tel: + 64 9 477 6400

Commitment to Growth

Diplomat is committed to growth in every location of operation, by expanding to new categories, sectors and territories, mergers and acquisitions and new business opportunities worldwide.