Diplomat Distributors (1968) Ltd.

Diplomat is a global Sales and Distribution company working in the Fast-Moving Consumers Goods (FMCG) sector. From a local company, Diplomat has grown to become a global concern. Diplomat has five fully owned Business Units, operating in Israel, Georgia, South Africa, Cyprus and New Zealand. All Business Units began operating as the official distributors of P&G, expanding into other consumer goods categories, such as Food and Beverages. All Business Units are built on the proven customer-centric strategies, best in class processes and operational and organizational excellence, adapted to the different market structure and needs. Most of the Business Units use SAP’s business management enterprise system, to ensure maximum efficiency in the distribution process and resource management.
In 2021, the company went public and traded in Tel Aviv stock exchange (TASE).

Diplomat Israel

Diplomat Israel is the leading Sales and Distribution Company in Israel, for FMCG, including Personal and Household Care, Food products, frozen and chilled products, a dedicated culinary division for the HoReCa segment, and an operation for Value Added services. Since 1968, the company has been officially distributing an impressive portfolio of international and domestic brands, while offering the most advanced processes in sales, marketing (full or partial management), and the supply chain through a team with rich experience, and sophisticated IT and logistic infrastructure, ensuring the highest quality standards. The distribution network is based on direct access to approximately 4,000 retail points of sale. The company operates integrated SAP business software and EWM software that ensure maximum efficiency in process management. The company offers marketing capabilities in brand development and adapting global strategies to the local market. Diplomat Culinary specializes in the restaurants, hotels and catering fields, and it has approximately 900 active customers in this market. The division offers its customers a wide range of quality products and raw materials from around the world, along with culinary and commercial expertise, aimed at optimally addressing customer needs and enhancing their culinary experience. In Diplomat, there is a Value-Added services operation that provides leading solutions in the field of packaging and wrapping, with the highest quality and speed of execution. The operation includes the most advanced machines in the field, innovative technology and a professional team. The company has one huge distribution center of 30,000 sq.m., located in Airport City, adjacent to Ben-Gurion Airport and major highways.
Key business partnerships:
P&G, Mondelez, JDE-Jacobs Coffee, Heinz, Braun, Lotus, Kikkoman, Beyond meat, Mazola, Teva, Rummo, Caputo, StarKist, Meditrend, Dorot, NAVEH PHARMA & many others.
Tel: +972-3-976 6666

Diplomat Georgia

Diplomat Georgia began its operations in 2008 as the exclusive representative of P&G, and since then the company has distributed a variety of other international companies and brands such as Nestle, Lotus, and a selection of products from local suppliers.
The company has a modern 13,000 square meters distribution center in Tbilisi and today includes storage and distribution at a variety of temperatures, and a SAP ERP system that ensures maximum efficiency in distribution processes and resource management.
With two branches, Tbilisi in the east and Samtredia in the west, a professional team of over 700 professionals and a direct distribution network to approximately 8,500 customers with a customer-centric and result-oriented approach, the company delivers quality results that excel in integrity and transparency. All of this makes Diplomat Georgia a reliable partner for international suppliers, as well as local brands.
Key business partnerships:
P&G, Nestle, SIA Karavela-Kaija, Sucrazit, Badagoni, Gomi Alcohol Company, Dugladze Wine Company, Kula, Henry’s Kitchen own brands, Wella, Duracell.
Tel: + 995 32 291 9293

Diplomat South Africa

In 2010, Diplomat entered the vast South African market, focusing on sales to the complex traditional market, and was among the few companies in South Africa that provide manufacturers and suppliers with sales and distribution services for this channel. In recent years, distribution has also expanded to the organized market of large chains, while expanding the range of suppliers and brands to which the company provides sales and distribution services. The company has three logistics centers aimed at providing full coverage of the market’s needs: in Johannesburg, Cape Town and Port Elizabeth. The total storage capacity of all warehouses amounts to 17,500 pallets. Using an advanced SAP system, the company ensures high and competitive operational efficiency. The company currently employs approximately 750 skilled and experienced employees, who operate advanced technology and unique processes, allowing it to be among the few distribution companies in the country that provide distribution services to the entire market.
Key business partnerships:
P&G, Mondelez, JDE-Jacobs Coffee, Glenryck, Lotus, Heinz, Elida, Kao.
Tel: + 27 27 87 284 2700

Diplomat Cyprus

In October 2011, Diplomat started its operation in Cyprus, through one distribution center located in Nicosia. In 2022, the company relocated to Larnaca to a brand new of 8,400 sqm distribution center with capacity of 10,000 pallets. Diplomat Cyprus directly reaches approximately 1,000 points of sale of major supermarket chains, pharmacies, grocery stores, convenience stores and kiosks. Diplomat also operates “Van Sale” services in the tourist areas. In 2023, the company began operating in the Greek market selling and distributing Lotus brands through a subsidiary, Diplomat Greece, and intends to continue expanding in this market by increasing the variety of suppliers and brands it distributes.
Key business partnerships:
P&G, Duracell, Manna, Mutti, Smartfood, Lipton, Nakd bars, Trek bars, Mezete Humus, Lotus Biscoff, Bear, Kiddylicious, RAUCH beverages, Segafredo, Shenker tuna, Pescamar, Rose, Flora.
Tel: + 357 22 210900

Diplomat New Zealand

In April 2016 Diplomat started its operations in New Zealand as the exclusive distributor for P&G. In 2022 the company expanded into food categories. The company directly covers the Grocery and Pharmacy channels. Through an experienced sales and category management team, and with the help of data analysis and understanding of market dynamics, providing a complete understanding of customer and consumer needs for the benefit of suppliers.
Key business partnership:
P&G, Duracell, Lotus, Cirio, Ritter sport chocolate, TWININGS, Canterbury Biltong.
Tel: + 64 9 477 6400

Commitment to Growth

Diplomat is committed to growth in every location of operation, by expanding to new categories, sectors and territories and new business opportunities worldwide.