Sonol Israel Ltd.

Since its establishment, 100 years ago, Sonol has been a leader in the Israeli energy industry. The company provides a broad range of energy related services to the industrial, commercial and governmental sectors in Israel – including the marketing and distribution of petroleum products, additives, and chemicals, and the operation of a chain of more than 230 petrol stations and about 190 convenience stores.

One of the most recognized and trusted brands in the Israeli energy sector, Sonol supplies petroleum products and services to millions of customers via a fleet of tankers and a chain of gas stations and convenience stores located nationwide. In addition, Sonol owns some of Israel’s largest logistics facilities, including petroleum production facility, a plant for lubricants and chemicals and a laboratory for quality control. Sonol’s customer base includes some of the country’s largest public and private organizations – such as Egged, Israel Aerospace Industries, Israel Police and Israel Railways. The company offers its broad range of products and services leveraging a customer-centric strategy – focusing on high quality service and maintenance of long-term business relationships.

Ownership Structure and Strategy

Founded in 1917, Sonol was acquired by Granit Hacarmel Investments in 1981. In 2006, the Azrieli Group, Israel’s largest income generating real estate group, acquired a 64% stake in Granit Hacarmel Investments, becoming the majority shareholder in Sonol.

On July 2016, Sonol was acquired by The Israel Oil & Gas Fund LP, owned by Mr. David Wiessman.

Sonol is experiencing a surge of growth and expansion. The new management introduced a strategic customer-centric focus, with the aim of transforming Sonol from a wholesale petroleum company to a retail company. To this end, Sonol underwent a complete rebranding process, and has been intensively upgrading and branding its petrol stations, and expanding its Sogood chain of convenience stores.

Corporate Values

Sonol is committed to four fundamental guiding values:

Excellence as standard: Sonol is committed to supply its customers with the best range of products and solutions available, while maintaining professional, courteous and friendly service.

Absolute Integrity: Trust and partnership are core values of Sonol’s business strategy in dealing with customers, suppliers and employees. Sonol views its customers as strategic partners and is committed to work closely with them – maintain complete transparency and integrity.

Service with a flower: Sonol believes that a stop at one of the company’s stations should be a pleasant and refreshing experience, positively impacting drivers, passengers and vehicles. To this end, Sonol and its employees have pledged to provide friendly service and pleasant facilities that consistently exceed customer expectations.

It’s worth stopping by a Sonol station to refresh! Sonol makes every effort to ensure that its customers will always want to stop by, and find whatever they need for their car or home, as well as a place to have a break and some rest, enabling them to resume their journey with full vigor.

Marketing Strategy - Anytime, anywhere, for any reason, come to Sonol. It is always advantageous coming in because of its deals, variety, fuel quality (especially Gold 95 and Goldiesel) and for the excellent service.

The chain of Sonol stations, managed and operated by Sprint Motors (a subsidiary) comprises more than 230 stations nationwide, well-located on major traffic arteries or highways. The majority of the stations are operated directly by the company, with the remaining stations operated through exclusive franchise and supply agreements. In addition to energy-related and retail activities, many Sonol stations serve as lucrative real estate platforms – offering lease of prime commercial space for various purposes. Each Sonol stations is equipped with “Dalkan”, at-pump automated billing systems for corporate fleets – helping maximize fuel efficiency and enabling customers to monitor expenses more closely.

Sogood Convenience Stores

Sonol’s Sogood chain of convenience stores comprises about 190 stores throughout Israel, operating 24 hours a day. The chain offers the classic range of convenience store and basic grocery products, supplemented by higher-end goods and services like Italian gourmet coffee, fresh sandwiches (delivered daily), cold drinks, cash withdrawal service, and more.

Community Involvement and Commitment to the Environment

Sonol is committed to protecting the environment, and maintaining it for the next generations. Accordingly, all company operations ensure that the highest environmental standards are implemented – such as comprehensive testing of soil quality at filling stations, and the installation of advanced exhaust monitoring equipment.

Pitchon Lev association and Sonol company are cooperating for families and children in need.

Sonol has set dozens of containers at Sonol’s stations throughout the country, allowing its customers to donate clothes.

The content is transferred to Pitchon Lev’s centers.

In addition, customers can donate money to Pitchon Lev In each of Sogood convenient stores.