Electra Consumer Products (1970) Ltd.

Electra Consumer Products is one of Israel’s leading retail and consumer products groups. The company operates in the air conditioning, electrical appliances, and retail sectors, with extensive activities in electrical retail, food retail, sports and leisure, alongside an income-producing real estate portfolio. Through its subsidiaries, the Group operates more than 350 points of sale across Israel, manages retail chains, and represents leading international brands.

About Electra Consumer Products (1970) Ltd.

Electra Consumer Products (1970) Ltd. is one of Israel’s largest retail and consumer products groups. The company is the market leader in Israel’s air conditioning sector, operates in the home appliances market, and manages leading retail operations in the electrical, food, sports, and leisure sectors.
The company is part of ELCO Ltd., one of Israel’s largest holding companies. Shares of both ELCO Ltd. and Electra Consumer Products are traded on the Tel Aviv Stock Exchange.
Since its establishment in 1945, the Group has grown to employ approximately 7,000 people, serves around 3 million customers annually, and completes approximately 40 million transactions each year through more than 350 points of sale and its e-commerce platforms. The company owns real estate and commercial properties totaling more than 270,000 square meters and reported revenues of approximately NIS 7.5 billion in 2025.
The Group’s operations are organized into five main business divisions: Electrical Consumer Products, Electrical Retail, Food Retail, Sports & Leisure, and Real Estate.

Activity Sectors

Consumer Products
Electra is Israel’s market leader in air conditioning, selling more than 400,000 air conditioning units annually. In addition, the company manufactures, imports, markets, and distributes a wide range of home electrical appliances from both local and international brands.
With more than 30 years of experience in the home appliances market, the company holds significant market share in the super-premium segment. Brands represented by the company include Electra, Sauter, Miele, Liebherr, Breville, Philips, TCL, and other leading international brands.

Electrical Retail
Electra operates the Mahsanei Hashmal, Shekem Electric, and Shekem Electric Duty-Free retail chains, comprising 94 stores nationwide. Revenue from this business segment exceeded NIS 2.7 billion in 2025.
Mahsanei Hashmal is Israel’s largest electrical appliances retail chain, with nationwide coverage and a leading online presence through the PaynGo platform, which enables customers to receive deliveries, including same-day delivery.

Food Retail
Electra is the controlling shareholder of Global Retail, which operates the Carrefour retail chain in Israel, one of the world’s largest retail groups. The chain operates approximately 150 stores nationwide and has introduced thousands of international food products and Carrefour private-label products to the Israeli market at competitive prices.
Revenue from the food retail business reached approximately NIS 3.2 billion in 2025.

In addition, the Group operates Carrefour Club, the Group’s customer loyalty and credit card program, in partnership with CAL and bit, offering benefits across food, sports, leisure, consumer electronics, and travel.

Sports & Leisure
Through Saar Group, Electra imports, markets, and operates the Columbia, Outsiders, Rip Curl, and Shvilim sports and outdoor brands, along with additional international brands. The Group operates four retail chains employing more than 400 employees and operating 68 stores. In addition, Electra is the master franchisee of adidas in Israel, operating approximately 40 adidas stores nationwide.

Investment in Real Estate

Electra Consumer Products holds an investment real estate portfolio valued at approximately NIS 550 million, including a 62-dunam site in Rishon LeZion, a 32-dunam site in Ashkelon, and a commercial property in Ashdod. In Rishon LeZion, the company is advancing a rezoning process following the municipality’s approval of a master plan for more than 9,500 residential units in the area, creating significant value enhancement potential. In parallel, construction has commenced on the company’s new manufacturing facility and logistics center at its Ashkelon site, supporting the continued growth of its operations.