Sano-Bruno’s Enterprises Ltd.

Sano Bruno’s Enterprises Ltd. is Israel’s leading manufacturer of non-food products. Sano corporation’s plants manufacture hundreds of quality products in a variety of areas: household cleaning products, fabric care products, dishwashing products, insecticides, paper products, toiletry, and hygienic products.

The company markets the widest variety of cleaning solutions for households, industry, and the institutional sectors in Israel. Sano puts special emphasis on the value provided to its consumers by developing innovative high-quality solutions. Sano’s products and brands are among the leading at the Israeli market. In 1965 Bruno Landesberg founded Sano Bruno’s Enterprises Ltd. for the manufacture of cleaning products. Since 1982, the shares of Sano Bruno’s Enterprises have been traded on the Tel Aviv Stock Exchange.

Marketing and Sales

Sano markets its products in Israel to the retail market, through the Southern Marketing Company Ltd. (SMC), which is one of the largest distribution organizations in Israel, reaching all the marketing chains and thousands of retail points of sale. Sano Professional Ltd. markets to the institutional market, including public institutions, hospitals, hotels, event halls, and community organizations. SMC and Sano Professional Ltd. market hundreds of products to thousands of customers, operating independently as Sano’s marketing and distribution arm.

Impressive Performance

In 2024, company sales reached approx. $624 million. Consumers consistently prefer Sano’s products over international brands. As a result, Sano commands approx. 20% of the overall combined market share in the home care and personal care non-food FMCG categories.
Sales abroad and export account for about 15% of the company’s sales.

Preserving the Environment

In order to keep our world clean, Sano makes huge efforts to ensure that its products do not damage the environment. The company’s products meet the strictest international environmental standards. The company was one of the first worldwide to launch to the market aerosols that do not harm the ozone layer. The refill bags that Sano provides for several of its products reduce the volume of home garbage and use of raw materials for packaging by dozens of percents. Sano also produces a series of ecological cleaning products including products for window cleaning, floor cleaning, etc. Sano’s ecological products bear a green standard, granted by the Standards Institution of Israel in cooperation with the Ministry of the Environment. Sano has the platinum label of the Standards Institution of Israel including ISO 9001:2015 systems for quality management, ISO 14001:2015 for environmental management and ISO 45001:2018 for occupational safety and health. Sano also stands in the forefront of plants approved for multi-standard management systems in Israel.

Quality Promoting Research

Sano operates one of the most advanced R&D departments in the world, developing dozens of new products annually. Sano takes into consideration the needs of the market and the customers and pays special attention to innovativeness, quality assurance, and strict packaging of the products. Sano’s quality management system was qualified for the requirements of ISO 9001:2015 and is one of the most advanced in Israel, including several laboratories, which examine each product before it leaves the plant. Each of the hundreds of products of Sano was developed and adapted to the Israeli climate, keeping high quality, and preserving the environment. Hence, local consumers constantly prefer Sano’s products over international brands.

Wide Products Variety

Sano puts at the disposal of the Israeli public hundreds of products from various fields:
• Household cleaning products
• Dishwashing products
• Household essentials
• Air fresheners
• Insecticides and repellents
• Fabric care products
• Paper products: kitchen and toilet papers
• Toiletries for adults and babies
• Cosmetics

International Activity

Sano markets its products overseas through the fully owned subsidiary Sano International Ltd., for over 20 years. All sales abroad are under Sano’s brands. The company’s foreign subsidiaries distribute and market Sano products. The countries in which the subsidiaries operate are Romania, Bulgaria, and Ukraine in other countries Sano International market its products through local distributors.