Carasso Real Estate

Carasso Real Estate Ltd. (“Carasso”) is a publicly traded company that deals with entrepreneurship, development and construction of residential real estate. Carasso is considered as one of the strongest, expert players in Israel in the field of real estate and as one of the pioneers in the field of urban renewal. Ever since July 2022, the company is traded on the Tel Aviv Stock Exchange and is included in the Tel Aviv 90 index. The company’s equity is valued at 1.307 billion NIS.

The Company’s Vision

Carasso invests its utmost resources in the development, planning, and construction of advanced projects to create a place for its customers’ aspirational lifestyle, providing exceptional living experiences. The company achieves this through comprehensive cultural research, a deep understanding of the target audience, and addressing their constant and evolving needs.

Responsible, Equitable and Fair Conduct

As a company that sees itself as responsible to the community it operates within, Carasso prioritizes gender equality among its employees and regularly contributes to social and academic programs.
As a publicly traded company, Carasso published this year a second ESG report that details its conduct in the areas of environment, community and corporate governance in direct accordance with the company’s vision and values. For example:
• Advocating for gender equality in employment (57% of the company’s workers are women).
• Promoting diversity and inclusion (about half of the company’s workers are over the age of 45).
• Utilizing environmental resources in the field of green building and alternative energy.
• Planning residential projects that promote healthy lifestyle and encourage interpersonal meetings and supporting community.
• Conducting ourselves fairly and transparently vis-à-vis employees and customers.
• Donating every year hundreds of thousands of shekels to education, medicine and the advancement of women.

Social and Environmental Projects

Carasso works to promote social and environmental projects that include urban renewal, social housing, living for young people, strengthening disadvantaged populations and adaptation to a holistic, ecologic and sustainable worldview.
Here are some examples:
Hagar Carasso Center. Support for the social housing policy research and development program of the Hagar Center at Tel-Aviv University, including assistance in adequate housing for middle- and low-income earners and urban renewal to improve residents’ quality of life.
Carasso Sunn Brands. Numerous of new boutique buildings in the old north of Tel-Aviv. (In marketing: 9 David Yellin St’, 7-9, 10 and 11 Hadera St’) that offer a living experience in the concept of physical and mental health.
Umami neighborhood in Kiryat Ono. A residential complex planned for the cooking and hospitality enthusiasts that includes a forest gardening and spice gardens and provides a living experience adapted to the differentiated community.
Gan HaMoshavot complex. A residential neighborhood that provides a comfortable and flexible framework for parents by establishing a children’s colony, a center of over 200 s.qm. equipped for the children residing in the project.
Entrepreneurship in the Field of Residential Real Estate
In the last decade the Company has completed the establishment of neighborhoods and buildings in Gush-Dan and in Jerusalem: Gan HaMoshavot, Petah Tikva (320 housing units). The towers in Yeshurun, Hod-HaSharon (267 housing units); Bezalel complex, Tel-Aviv (153 housing units); Psagot Jerusalem, Romema neighborhood (276 Housing units and a commercial center); A-B towers in Umami neighborhood (257 housing units); Andromeda Reborn, Jaffa (55 housing units); 32 HaKnesset, Giv’atayim (56 housing units); Sderot HaYovel phase A (130 housing units).
Projects in building process: Umami neighborhood (C-F towers); Neot Ariel Sharon in Kiryat Ono (485 housing units); Sderot HaYovel, phase B+C, Jerusalem (378 housing units); 24-26 Yavnieli, Giv’atayim (30 housing units); The Young Yovel neighborhood, Jerusalem (226 housing units); Flora Complex, Tel Aviv (93 housing units); Me-Cro project Ibn Gvirol, Tel-Aviv (50 housing units).

Urban Renewal

Carasso views the field of urban renewal as a central channel for the development of residential real estate in Israel, and was among the first companies that entered the area already in 2011. The Company operates both in the Pinui-Binui field to renew complexes that include building of hundreds housing units, and in the field of demolition and building by virtue of TAMA 38/2. The Company is engaged in 44 complexes of urban renewal spread in Tel Aviv, Jerusalem, Holon, Giv’atayim, Rishon-LeZion and Bat-Yam.
Chosen Pinui-Binui complexes: Sderot HaYovel, Jerusalem (508 housing units); Carasso Botanic – 28-29 Columbia, Jerusalem (353 housing units and commercial areas); Carasso Nia – Beit Lehem Road, Jerusalem (309 housing units and commercial areas); Young Yovel – Stern, Kiryat HaYovel, Jerusalem (226 housing units); Opatoshu, Tel-Aviv (335 housing units); HaLavi complex, Giv’atayim (220 housing units); 5-23 Rosh Pina, Holon (838 housing units).
Chosen TAMA 38/2 projects: Micro 144-146 Ibn-Gvirol, Tel-Aviv (57 housing units and commercial areas); 24-26 Yavnieli, Giv’atayim (51 housing units); 4-10 HaMa’avak Giv’atayim (82 housing units);
Carasso 20 Simcha Holzberg, Bat-Yam (102 housing units); Carasso 55-57 Weizmann, Holon (100 housing units), Carasso 10-14 Shenkar, Holon (168 housing units).
SUNN Carasso – 7,9,10,11 Hadera, Tel-Aviv (94 housing units); 9 David Yellin, Tel-Aviv (29 Units).

Income Producing Properties

In the frame of its business activity, Carasso is holding income-producing properties that include about 100,000 sq.m. of active properties, aside of entrepreneurship and development of about 234,000 sq.m. of yielding properties.
The backlog of active income-producing properties include neighborhood commercial centers, and also offices complexes, employment and logistics areas in. Among the yielding properties the company is working nowadays on their development, the following projects are especially prominent:
Merchav Carasso Rival - Tel-Aviv. Multi-use complex spreading on about 13 acers between the streets Yegi’a Kapayim, Yad Harutzim and Rival. The complex will include 3 towers and a structure for preservation on Rival Street, with 157,000 sq.m. of offices, employment and commerce, residence and affordable housing. The ground floor of the complex combines public enjoyment affinities and extensive shaded green areas.
VICA in Kiryat Arye, Petah Tikva. A park of business and employment office and commercial real-estate, that is in construction, in partnership with “Vitania”. The 25 acers park Includes 120,000 sq.m. of office, employment, and commercial spaces, is situated at the eastern end of Derech Em HaMoshavot, close to the train station and the red line of the light rail system, a place where, before the establishment of Israel, stood the textile factory of the Carasso family. In the complex are being built 5 building of 10 floors each over a unique commercial ground floor, next to a tower of 33 floors.Above, 5 levels of underground parking with about 2,500 parking spaces.